tiger rader
DESCRIPTION
E-marketing of tiger radlerTRANSCRIPT
What do you do when life gives
you lemons?
Tiger RadlerDouble
refreshment
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The new tiger in town“cyclist”
Lemonade beer
2-3% alcohol content
First in Asia
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Pub owner Cyclist
Refreshing beer
for cyclist
Lead-user innovationIn Germany,1922
Suitable for Southeast Asia Tropical Climate
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Marketing objectives
• Increase volume sale by 5-10%
• Expand flat beer market
• Change the perception of fence sitters
~ Bruce Dallas, Marketing Director of Guniess Anchor Bhd
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STP
• For youngsters aged between 18-30, who want refreshing and non-bitter beer, Tiger Radler is a lemonade beer which offers lower alcoholic contents that can quench your thirst at any time of the day.
Tiger Radler
Young party-goers Food lovers Soccer fans Professiona
lsSporty persons
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Tiger Season Ticket Holder
Apply for membership onlineDiscount:
- Soccer merchandize
- Futsal Pitch
- Sports therapy centre
- Bar (Penny Black, Muddy Murphy, Mel’s place)
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Selling Tiger as a service
Delivery, Install and withdrawal
Party Anytime, Anywhere
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Pricing in fluid market
Tiger Qoo10
24 cans x 323 ml
S$65.86
S$59.90
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Social Media Frenzy
922.4K liked10.5K talking about it
677 tweets550 followers
73 following
16 posts213 followers4 following
38 videos122 suscribe
YouTube
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From just “soccer” to Current
Trends
Shift in social media strategy
(Facebook)
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1,000,000 views = viral ?
http://www.youtube.com/watch?v=0rO2pEMntRM
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Forcing people to watch Beer commercial on YouTube?
Right or Wrong?
ThankYou