tiger woods pga tour 09 title information – ps3 © iga worldwide, inc. confidential
TRANSCRIPT
Tiger Woods PGA Tour 09Title Information – PS3
© IGA WORLDWIDE, Inc. Confidential
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The Audience Profile
The Tiger Woods PGA 09 Core audience profile is…
• Primary: M25-49, Secondary: M18-24
• 20% Female User Base
• Active Golfers
• Consumers of all things PGA
• Own newer consoles
• Sports-Enthusiasts
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Title Information
Genre: Sports
Platform:
Release Date: August 26th 2008
Rating:
Forecast Sales: 2.5million
Target Demographic:
Primary: 25-49 Male
Secondary: 18-24 Male
Territories: Global
• Back on the green, this time with Tiger’s coach, Hank Haney to help improve your performance throughout your career. No longer do you have to build your character up from scratch. Skill are set at the beginning of your career based on your skill level and will go up and down based on your play just like real golf
• Improve your swing over international courses from the South African climbs of Sun City to the terrain of Mesquite, Nevada.
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Integration Opportunities Visuals: Scoreboard
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Integration Opportunities Visuals: GamerNet Preview/Replay
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Integration Opportunities Visuals: GamerNet Instant Challenge
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Integration Opportunities Visuals: GamerNet Results
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FINANCE
CLOTHING &ACCESSORIES
360 Integration Opportunities (internal only)
MOTORS
COMPUTERS
PHARMACEUTICALSCOSMETICS &TOILETRIES
TRAVEL &TRANSPORT
HOUSEHOLD APPLIANCES
FOOD
TELECOMMS
BUSINESS &INDUSTRIAL
RETAIL
MANUFACTURING
ENTERTAINMENT& THE MEDIA
MAIL ORDER
GOVT, SOCIAL,POLITICAL ORGANISATIONS
RECRUITMENTCLASSIFED
OTHERPUBLISHERS/DEVELOPERS
LEISURE EQUIPMENT
NONALCOHOLICDRINKS
ALCOHOLICDRINKS