tim burgess general manager, tourism bay of plenty new zealand applied business conference
TRANSCRIPT
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Tim BurgessTim BurgessGeneral Manager, Tourism Bay of PlentyGeneral Manager, Tourism Bay of Plenty
New Zealand Applied Business Conference
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Tourism
• Employs 1 in 10 people• New Zealand’s largest export earner, $6.5
billion per annum• Generates $372 million per annum to local
economy• 2.37 million international visitors
Source: www.tourismresearch.govt.nz
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The role of an RTO
• 25 RTOs throughout the country• Marketing domestically and internationally• Includes destination management role
(SmartTourism)• Funded by local government
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Opportunities
• Relationship building• Research • Live assignment• Staff development
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Relationships
• Relationships that benefit all parties• Career opportunities• Building on success • Wider skills to draw on, e.g.
translation
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Research
• Visitor Satisfaction survey• Airport users survey
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Visitor Satisfaction Survey
• Planning – questionnaire through to report • Agencies involved - Key Research, RTO,
BOPP, Braincell Creative, i-SITEs and industry
• Resources from all parties - time, videos, jackets
• Outcomes – credible data, practical experience and confidence for future
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Airport Survey
• Two weeks at Tauranga airport with 6am starts - dedication
• Questionnaire development between airport, RTO and BOPP
• Useful data to assist business decisions, clear trends established
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Staff Development
• Former student in marketing/admin• Commercial manager former student
now studying degree papers• Provides inspiration to existing staff
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Conclusion
• Win-win situation• Raises profile and credibility for both
parties• Planning is integral, as is confidence
in each other• Useful, tangible outputs
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