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Entering theNew Era

Presented By:

Kamaldeep Singh

 Tony

CJ

Inderdeep Singh

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•

Company Info• PESTLC: China

• PESTLC: India

• Country Selection

• Entry Strategy

• Target Maret

• Consumer Preference

• Mareting Mi!

• Company Structure

Agenda

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Company Info

 Tim "ortons• #ormer $"L player founded the restaurant in %&

• ()'** Stores +orld+ide

• ,)-** stores in Canada

•

%**)*** Employees +oring• './ of Maret Share in Canada

• Tim "ortons Merged +ith Burger King in .*%(

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Political andLegal

CPC: the only party in po+e La+s and regulations te

general

Economic

#astest gro+ing ma1or econ 2ngoing ur0ani3ation En4ironmental pollution

Social and

Cultural

Largest population Culture: Confucian philosop

"ofstede5s cultural factors

Technological  6apid ad4ances in infrastru Increasing Internet consum

Competition

Bureaucracy and corruption Poor protection of in

property 6ising la0or costs

PESTLC : China

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Political and Legal

  7emocratic country

24er .** parties

Economic

6apid economic gro+th En4ironmental pollution Manufacturing 0oom

Social and Cultural

6an $o8. largest popul Lo+ la0or cost 7i4erse culture

Technological Signi9cant ad4ancemen Inno4ation Poor infrastructure

Competition

Bureaucracy and corrup Poor protection of

property Potential in4esting oppo

PESTLC : India

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Variable !eightCountry

China In

Si"e of In#etment *; (

Corruption Inde$ *; ,

%iddle Cla Income

Le#el

*; (

 &oung Conumer *; (

%ar'et Si"e *; ;

%ar'et Potential *; (

Political( Legal

Stability

*; ,

Infratructure *; ;

!etern

adaptability

*; ,

Country =nalysis

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 )oint Venture• Create ne+ >enture

• Lo+ 6is Tim

"ortons

$e+ >entu

!hy *ombay *urmah++

• Second "ighest Maret Cap8

• 2perated ?nder Trust+orthy@roup A=7I=5

• 6egular Supplier of CoeeBeans and Tea8

Entry Strategy

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=ge: %; D .&• (

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Business Professional Prefer to drin coee

• Consumer +ants rela!ing en4ironment +ith coe

•

=dapting +estern Culture

Consumer Preferences

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Product• Increase Product Line

• Spicy >eg options

•

Price• Penetration Pricin

• Cost >alue Bene9

Mareting Mi!

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2rgani3ational Structure F 2rientation

• @eographic #unctional Structure

• Multidomestic 2rientation

• "igh 6esponsi4eness to consumer needs

Company Structure

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Summary

•

201ecti4es that need to 0e incorporated into thestrategic plan for penetrating the Indian maret:• E!ploration of a Joint >enture

• Multidomestic 2rientation

• 7ecisi4e Target Marets

• Esta0lishment of 6elia0le 7istri0ution $et+ors