tim pelling portfolio of work 2015

portfolio 2015

ABOUT ME

- Digital native, grew up with digital from the start

- Idea generator, embracing digital to deliver new experiences

- I am fascinated with the psychology of interactions and how people see things

- I believe in the power of making something real…prototyping, mock-ups etc.

- I think that digital is more powerful when combined with offline…make it part of the journey

- Love to work closely with people and believe that nothing is achieved alone

- Have excellent knowledge and experience around website, mobile, UX and Social Media

A NIGHT AT THE MUSEUM APP

CONCEPT, CREATIVE DIRECTION, DESIGN/UX

Concept, Creative Direction, Design/UX

A NIGHT AT THE MUSEUM MOBILE APP

I worked with 20th Century Fox to design and deliver a mobile app that brought the experience of the film to your mobile in the form of a scavenger hunt

To take part you had to locate 9 symbols in various locations and online. Using the app you scanned the symbols to unlock each character on the tablet of Aakmanrah. iBeacons were employed on destinations like Regent Street and The British Museum to deliver tailored experiences to anyone with the app in these destinations.

Once all were unlocked you could enter to win a night at the British Museum.


Instructions

Scan a Symbol

Map

Progress

About the Film

Scan a Symbol

Swipe

Once Complete

How to play(Plays on first load)

Scan a Symbol

Inside the British

Museum

Outside the British

Museum

Film info, Stills and Trailer

Scan a Symbol

How to play(Plays on first load)

Scan a Symbol

Enter details to win

9 Tasks

Secret symbols

Working initially from hand drawn wireframes I worked the concept up into a structure and then a working prototype using InVision.

A NIGHT AT THE MUSEUM MOBILE APP

The app delivered a custom experience based on location allowing for content to be tailored for The British Museum and Regent Street.

MCDONALDS OUR PLANET




McDonalds want to deliver a more sustainable service across all of their restaurants. To do this they need their staff on board.

I worked on this project from concept to delivery creating a fun engaging responsive experience that delivers information and also gathers option from staff.

Originally titled Stinky Planet the objective was that the user worked through each section with all their input visually improving the planet. This was brought to live with HTML5 animations and fun characterisations of the earth and the moon.

SAMSUNG GALAXY CUP

CREATIVE DIRECTION, SCRIPTWRITING, STORYBOARD, MOTION GRAPHICS

Creative Direction, Design/UX, Storyboard

SAMSUNG GALAXY CUP

The Samsung Galaxy Cup was an internal 5-a-side tournament for Samsung partners. I worked on the Art Direction, stroyboard and script for the video introducing the competition.

The video was designed to inform how to enter and what the next steps were after entering. Using Sky Sports Geoff Shreeves to do the voice over added an element of authenticity to the video as well.

You can view the final video at https://youtu.be/57M24msN6Oc

https://youtu.be/57M24msN6Oc

Concept, Creative Direction, Design/UX, Digital Advertising

SAMSUNG GALAXY CUP

MARRIOTT WEEKEND SELF

CREATIVE DIRECTION, DESIGN/UX

Creative Direction, Design/UX

MARRIOTT WEEKENDS

Marriott wanted to be seen as a fun destination for a younger audience. Utilising social and traditional media I delivered this project that meant that there was always a destination to discover your ‘Weekend Self’.

The site was designed to show people idea of their ideal weekend (supported by social media) and allowed for additional themes to be created e.g. be your Romantic self. This allowed Marriott to start to be recognised as a destination for fun and relaxation not just business.

WATERSTONES



WATERSTONES.COM

Working with one of the largest privately owned high street bookstores I lead the creative and UX on the redesign of their online presence.

The brief was to reinvent the online experience for Waterstones. To make .com a pathway to the stores and build customer loyalty.

From the outset this project was a challenge to deliver the customer experience expected from Waterstones within the their shops.

Creating a fully responsive e-commerce site that harmonised with the in-store customer experience. The site allows for shops to engage directly with consumers and deliver their own personalised content

Online Brand Guidelines and Pattern Library

Delivering a new online brand identity in a form that was useful for future development and accessible company wide


WATERSTONES.COM

Results

- 20% increase in sales over the first month

- Improved SEO with people finding content easier and linking directly to it via search

- Huge increase in mobile and tablet traffic

- Quicker implementation of new products from 24 hours to 10 minutes

- Nominated for the Wirehive 100 awards 2015

MARRIOTT CAREERS APP




Marriott wanted to engage with a mobile generation. Having invested in a mobile site it was felt that there was a need to deliver a more engaging experience via an app.

I worked with the client to define requirements and lead the design and UX process to deliver a mobile app with a feel that felt special and allowed for easy discovery of Marriott Jobs across Europe. The app was delivered in four languages on Android and iOS and mobile and tablet.



I worked on this project from this initial UX/Wireframe stage through to completion

SOCIAL PROMO

PRODUCT DEVELOPMENT, CREATIVE DIRECTION, BRAND, DESIGN/UX

Product Development, Creative Direction, Brand, Design/UX

SOCIAL PROMO

Social promo was created to deliver customised video content based using individuals Tweets and posted back to them.

I worked on social promo from the outset, generating and defining the idea and working out how in reality it could work.

I lead the UX for the interface and worked on the video editing to deliver a meaningful experience.

I also developed the brand identity and marketing for the product.


SOCIAL PROMO - BRAND IDENTITY

I developed the brand identity as a modern digital first identity.

The name and hash tag were designed to be broad enough to be able to adapt to any developments to the product. It was also designed to ultimately become the first in a suite of products that would follow the same basic identity but be able to stand up on their own.

The fonts were chose as web fonts first and the logo was designed to be responsive so that as the interface minimises the logo can reduce and simplify.

HEADING FONTBody Font Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ultricies leo aliquet ipsum mollis, non tempus nibh tempus. Curabitur mollis nisl eleifend porttitor accumsan. Mauris auctor sapien eu arcu hendrerit pulvinar. Fusce eu tempus nibh. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aliquam eget malesuada velit. Vivamus egestas rhoncus metus, non sagittis risus consequat sed. Nunc luctus non elit nec

Portrait Logo

Landscape Logo

SOCIALPROMO

A SOLUTION

SOCIALPROMO

A SOLUTION

#1b83c9 #9cd0e2 #123d70 #666666

Baskerville

DIN Condensed

Responsive Logo

Admin I worked on the UX for the admin interface to deliver a slick experience allowing users to be able to find and render content quickly and seamlessly


SOCIAL PROMO

Social promo was used by 20th Century Fox to promote the release of The Martian.

I lead the creative delivery of the video assets and the implementation of the concept over social media.

The campaign ran up to release weekend and ran for a further week with an ‘out now message’.

Results

Over 3000 tweet were sent with a 20% engagement rate. Comments from twitter users included:

“This is so cool, I’ve never been in a trailer before”


SOCIAL PROMO - THE MARTIAN DYNAMIC SCENES

Social promo was used by 20th Century Fox to promote the release of The Martian

I lead the creative delivery of the video assets and the implementation of the concept over social media

The campaign ran up to release weekend and ran for a further week with an ‘out now message’

Results

Over 3000 tweet were sent with a 20% engagement rate. Comments from twitter users included:

“This is so cool, I’ve never been in a trailer before”

SHREK THE MUSICAL

CONCEPT, CREATIVE DIRECTION, DESIGN/UX, DIGITAL ADVERTISING


SHREK THE MUSICAL

Shrek the musical was launching in the west end and needed to feel different from the run of the mill musicals. The client wanted to create a world around the musical that could be enjoyed as much as the show.

I worked with the creative director on the show to identify and deliver a key concept that could be adapted to all media. Based on the story in the show being an adventure we wanted to make engaging with the show as much of an adventure as the show. This lead to our concept “Join The Adventure”.


SHREK THE MUSICAL - CONCEPT

The adventure concept played out in numerous areas of the digital marketing where giving people the ability to actively take action became key.

For Facebook I came up with share your adventure which was a social campaign whereby users could tell their story of going to see the musical, add photos and tag friends. Join the adventure was utilised across all social media channels as a method of engagement building conversation.

The website had games and activities to engage with that followed the adventure theme and the digital advertising also utilised the adventure theme as a call to action.


SHREK THE MUSICAL - DIGITAL ADVERTISING

To bring the Adventure theme to life within digital advertising we created banners that took you on a journey from your home to Theatre Royal Drury Lane.

The user entered their postcode and using Google Maps and StreetView we were able to take them on a journey with from their street to the theatre. This built a personal touch and gave the user something to be actively involved in.

The call to action was to Plan Your Adventure giving restaurant offers and ticket booking links. This banner delivered 39% more sales than any other digital campaign run by AKA at the time.

MCDONALDS SOFT SKILLS




McDonalds wanted it’s staff to understand and embrace Soft Skills.

I lead this project to deliver an engaging concept that would bring Soft Skills to life in a memorable and engaging way. The concept was ‘The Softies’ who are a group of individuals who reflect the worse of each of skill e.g. Nigel Nochat had major issues with communication.

The app delivers a number of tasks to be completed by staff around each skill, some of it was in-app tasks but some of it was based around getting to know other staff members, using your phone to add to a gallery of images and banishing poor soft skills in the process.

[email protected] 0777 9129191 www.timpelling.co.uk

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tim pelling portfolio of work 2015

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