tim receveur - hhs - 091411
DESCRIPTION
Briefing to the ASPR team on September 14, 2011.HHSTRANSCRIPT
Apps@State
Background• Office of Innovative Engagement• 260 Embassies and Consulates in 180
countries• R&D on applied tech, social media, mobile• Social Media Hub• POTUS/Secretary Trips
Filling the Gaps • CONX – video chat platform - highly
customized, languages, content• Facebook in early 2008 – 4 million Fans• Data Visualization• Twitter relationships• SMS Engagement• Podcasting• Niche markets
CO.NX
The Future is Mobile• Mobile and Social Media usage is soaring• 5.3 billion mobile devices – 916mil China,
858mil India• Internet vs. mobile disparity
• Flickr – 55,000,000 - .8%• Twitter – 200,000,000 – 3%• Facebook – 750,000,000 – 11%• Internet – 1,971,000,000 – 29%• Mobile – 5,300,000,000 – 77%
Smartphone Growth
• Gartner (April 2011) estimates that 468 million smartphones will be sold in 2011
• 57.7 percent increase from 2010. Of those phones, 38.5 percent will be powered by the Android operating system.
• By 2015, 631 million smartphones will be sold, approaching half of those will be Android.
Smartphone Breakdown
Growing App Demand
Apps@State OverviewSponsored by the U.S. Department of State’s Bureau of International Information Programs (IIP), Apps@State provides Tools for 21st Century Statecraft to transform the way U.S. missions communicate, educate, and engage with global audiences through mobile devices.
Project Deliverables:
• Embassy Media Kit App• Trivia App• Smithsonian Institution App• Study in the USA App• Apps Catalog• Moderated Twitter App for events
Global Feedback
**Driven by needs from posts and will support localization
Platforms Selected
• iPhone/iPad• Android• Mobile Web (HTML4)• Pilot Countries –China, Argentina,
UK, Singapore, Italy, Indonesia, Saudi Arabia
Embassy Media Kit App
• Mobile Press Kits for Major Events (COP-17, ASEAN, etc.)
• Aggregates social media and web channels
• English and local language
Embassy Media Kit App
Embassy Media Kit App
Embassy Media Kit App
Embassy Media Kit AppChinese social media feeds
Embassy Media Kit App
Embassy Media Kit App
Embassy Media Kit App
• Gaming, scorekeeping, sharing• Embed in Facebook, websites
Trivia Kit App
Trivia Kit App
Trivia Kit App
Trivia Kit App
Trivia Kit App
Trivia Kit App
Trivia Kit App
Smithsonian App• Partnership with Smithsonian Museum
of Natural History.
• Delivery Date: December 2011
• Rotate museums
• Pilot countries – China, Indonesia, India
• Goal: Promote international awareness of, and interest in the scientific research, scientific literacy, and the extensive collections of the Smithsonian Institution.
Smithsonian App
• Multi-Language with English, Chinese, & Bahasan Indonesian
• Users can switch back and forth between English and local language. Should encourage English learning.
Smithsonian Visual Design
Smithsonian Visual Design
Navigating different topic areas
Study in the USA
App Catalog Design• Apps Catalog will tie all applications in
disparate app stores and languages together
Moderated Twitter App
Jakarta
Upcoming• Where are the gaps?• Donating once a day status updates• Common APIs across the organization• Text campaigns – int’l vs. domestic• Ushahidi/ Socrata – disease outbreaks –
voting irregularities – human right’s violations
• Data visualizationJennifer Olsenhow do we efficiently and effectively manage large volumes of internal and external disparate data sources necessary for situational awareness and rapid decision support, as well as discover new indicators and warnings of events of public health significance?
Social Engagement
