time for a little r&r (revenue and reviews) a focus on geolocation websites: foursquare,...
DESCRIPTION
If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free social media webinar series that will help you reach guests and boost your revenue. Each webinar in the series is dedicated to a different subject matter that will allow participants to focus on one social media platform at a time; to make decisions about which platforms work best for them; and to ask questions of Shon Christy, founder of Eat Drink Promote and host of all of the webinars in this series, one of the industry’s premier subject matter experts in online promotions.TRANSCRIPT
Time for a little R & R(Revenue & Reviews)
Yelp & Foursquare
July 1, 20142:00 p.m.
Heartland Payment Systems is the Lead Sponsor of all RES events.
The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.
How to Participate Today
• View, select and test your audio
• Submit questions
• Q&A addressed at the end of today’s session
• Everyone will receive an email with a link to view a recorded version of today’s session
• Your feedback is important! A survey will pop up after the close of the webinar. Please complete it.
Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media
330.247.2447
Meet our Presenter
Sharing Experiences
• Yelp & Foursquare Stats
• Yelp & Foursquare Profiles
• Yelp & Foursquare Monitoring
• 3 Keys for IMPACT
• Examples
• Q and A
The Stats - Yelp• 132 million average monthly users
• 35-54 largest age group on Yelp
• 47 million Yelp reviews
• 35% of reviews come from a mobile device
• 59% of Yelp searches on mobile
• 80,000 deals on Yelp
• 200,000 daily calls from Yelp
• 200,000 directions received from Yelp
The Profile - Yelp
The Profile - Yelp
The Profile - Yelp
The Dashboard - Yelp
Activity
Yelp Ads
Reviews
Check-in Offers
Deals
Upgrades
Reservations - New
The Stats - Foursquare• 50 million users
• 6 billion check-ins
• 1.7 million businesses on Foursquare
• 60 million venues
• 40 million tips left
• 1.4 million - Most liked Foursquare page - Starbucks
• 1 million+ - Most checked into venue - Atlanta International Airport
The Profile - Foursquare
Activity
Activity
Activity
Check-in Specials
ManagementSocial Media is an ingredient - Not an Entree
• Part of a Multifaceted Plan
• Promote • Print• On Premise • Email Signature• Direct Mail• Email Campaigns
What are your customers telling other customers?
• Listen
• Respond
• Engage
Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. • July 8th Instagram - Pics and Profits• July 15th Pinterest - Pin to Win• July 22nd Google + - Just Another Pretty Facebook? • July 29th Mobile apps - So Many Apps. So Little Time.
Other RES events• August 6th Is Franchising the Right Choice? 2:00 p.m.
Thank you!
Go to www.ohiorestaurant.org/res NOW to register!