January

2015headlinesRaytron Enterprises, Inc. of Florida Regional Newsletter

’Tis the season to DAZZLE! If one of your resolutions for

2015 is to be organized in your life, make sure to include

your work environment!

Have you ever noticed how appealing the product

displays look when you visit specialty stores and cosmetic

counters? The next time you get a chance, take a look at

the way things are organized in Bath and Body Works or

the body care section in Victoria’s Secret. Everything looks

inviting. All those goodies are begging to be purchased.

Have you ever really examined the cosmetic counter in a

department store? The mirrors are CLEAN, the tester areas

are TIDY, everything is nicely displayed and in order.

BE THE GUEST Stand behind the chair for a few minutes

and then have a seat and take it all in. When you are sitting

in your styling chair facing the mirror you are seeing it the

way your guest does! There are two areas of interest for

your guest to check out during their service. 1. Your guest

can watch you while you are working and talking. 2. Your

guest can see everything on your station—the good and

the not so good!

PUT THE SHINE ON YOUR STATION Are you taking the

time to tidy your area between guests? Some days are flat

out wild in the salon. But no matter what, your work area

should not be covered in hair. Make sure to wipe hair off

the chair and sweep around your station between each

guest. Hair should be swept and the clippings are to be

stored in a closed container. Your guests do not want to

wade through hair clippings or be seated in a hair covered

chair. We as stylists seem to take our hairy environment

for granted. The public does not see it the way we see it.

Good teamwork can help tackle floor hair challenges. Take

a minute and sweep for your neighbor while you are at it!

TIME TO SHINE!

cONTINUEd ON PAGE 2

GET ORGANIZED, IT’S

2

TIME TO SHINE!THE MIRROR Is your mirror clean? It should always be

spotless. Remove old tape that may be there from previous

promotions. Clean the entire mirror, not just an oval in

front of your chair. And don’t forget the hand mirror—it

should be spotless too! Think back to the department store

image. Ever see a smudged mirror there?

cORdS Are all your tool cords organized and tidy? Untangle

jumbled cords and make sure they off the floor to avoid

accidents.

STYLING TOOLS Are your cutting and styling tools tucked

away, out of site and/or in proper storage trays? Barbicide

jars are not designed to store combs. They are used to

disinfect combs. Barbicide is a poison used to kill harmful

organisms. Rinse combs after submersion, wash, dry and

store in a closed drawer or closed container. Ziploc bags

are great for separating sanitized items from used combs

and brushes. If you must arrange your clipper guards on

a towel, make sure the towel is changed after each guest.

Are you sanitizing and submersing your clipper guards in

barbicide or spraying them with clippercide regularly?

PROdUcT Do you have only Fantastic Sams brand products

displayed on your station? Does your station look like a

professional work area? Did you know that it is a policy at

Fantastic Sams to have only our brand on your stations?

It’s okay to use other approved products as long as you

keep them away from your counter when not in use. Having

continuity at each station is more pleasing to the eye.

NO fLUff, jUST STYLING STUff! Family and pet photos

should be placed in a small photo album and not taped to

your mirror. Education certificates and licenses should be

in frames and not taped to your mirror. Some salons have

created a “wall of fame” in a designated spot in the salon

to display framed education certificates. Keep clutter to a

minimum on your station.

SPARKLE TIME Do your product bottles look like you just

took them off the shelf? Keep your working product bottles

super clean. They have a tendency to get coated with the

resins they contain and then everything else sticks to them,

including hair clippings. You don’t want to be pitching an

awesome product to a guest and then hand them a sticky

bottle. It’s unappealing and can mar your presentation.

Your product bottles should look pristine. Would you want

the lady at your favorite cosmetic counter to present you

with a gummy, smudged tester? Wouldn’t you wonder if it

is sanitary?

Use your own experience as a customer to see how things

should look. Pay attention to your surroundings when you

are out shopping and running errands. Make note of what

you encounter. It will help you learn how to raise the level of

customer service you are providing for your guests.

by Jo Ann Welch, Director of Education

GET ORGANIZED, IT’S

cONTINUEd fROM PAGE 1

3

Owned by Joyce and Del Gorski • Opened 9/28/1991

Airport Blvd. in Mobile, Alabama

The Airport Blvd. salon in Mobile, Alabama, opened

September 28, 1991. It is one of three salons owned by Del

and Joyce Gorski. The salon’s shopping center is currently

undergoing a 10 million dollar renovation, which will

include some amazing new tenants (like Whole Foods). Not

only is the shopping center undergoing a renovation, but

the salon is as well! It is currently in the midst of a complete

face-lift!

What doesn’t need to be overhauled is the Airport Blvd.

team. Owner Joyce said of her stylists, “We have a wonderful

staff here. Our manager Glenda Willcutt has been with us

for 16 years and has managed the salon for 10 years. She is

very loyal and loved by all.”

Airport Blvd. has two assistant managers: Melodie Turner

(4 years with FS and Amber Roberson (1 year w/FS). Both

are dedicated to their positions and Joyce says they do a

great job. She is grateful for their commitment.

The fantastic team also includes Kerri Ponder (1 year),

Wendy Fields (2 years), and Jamie McCullum (20 years). Jamie

started as a shampoo tech while attending cosmetology

school.

Manager Glenda discussed her experience here. “I have had

the pleasure of working at the best salon in Mobile. I work

for and with the most wonderful people! I feel that we have

some very talented stylists who love what they do.”

This sentiment is echoed by the rest of the staff and most

definitely felt by guests, who feel comfortable and happy

when visiting the salon. Keep up the good work!

By Jo Ann Welch, Director of Education

4

Step by Stepadapted by Nicole Grigsby, West Region Educator

Step 1 Shampoo hair with BioSilk Volumizing Shampoo and Conditioner according to directions on the bottle. Start with damp, towel-dried hair. Spray BioSilk Volumizing Root Lift at the roots and gently massage to work the product into the hair.

Step 2 Apply BioSilk Volumizing Styling Foam from mid-shaft to ends of the hair for control.

Step 3 Rough-dry the hair using a CHI Touch hair dryer until it is 50% dry.

Step 4 Section the hair into 3 sections using CHI plastic clips. The first is at the crown, the second is the layer below, and the third is the remaining hair that can be left down.

Step 5 Begin drying the hair in the bottom section using your CHI Touch hair dryer and large CHI Ceramic round brush. Take small subsections at a time and focus first on the root area, then the ends. Work your way up the head.

tIp 1 First, place your round brush on top of the section at the root and pull down to stretch the hair. Dry the top of the hair first to polish it. Then continue drying with your round brush underneath the section to bend the hair and add body.

tIp 2 To add bounce, set the top sections after drying with a clip and let cool for 5-10 minutes then drop.

tIp 3 For extra smoothness, run your CHI Iron lightly over the top layers and bend at the roots and ends.

Step 6 When the hair is completely dry, apply BioSilk Volumizing Texturizing Powder to the roots and massage scalp.

Step 7 Spritz BioSilk Volumizing Hairspray for hold.

Step 8 Spray with FS Finishing Spray to hold the style in place all night!

STEP 3 STEP 4

STEP 5 STEP 6

STEP 7 & 8 TIP 1

TIP 2 TIP 3

Learn this bouncy, va-va-voom blowout using the new BioSilk Volumizing Therapy line of products that leave hair as smooth as silk.

57

team talk“The most certain way to succeed is always to try just one more time.”

- Thomas Edison

Gulf BreezeOur first annual food drive was a great success! The idea

was that guests could get a discount while contributing

to a great cause—what an awesome plan! Guests donated

non-perishable items and saved on their service. Thanks

to Cerrito for making the pretty holiday baskets for our

stores. They really helped us get in the spirit of making

people beautiful. Wishing my Gulf Breeze girls a happy

holiday season and a Happy New Year.

—Juliet

PerdidoHope all had a happy Thanksgiving. We hope your holiday

was fantastic. Season has kicked into full force. Time sure

flies fast—seems like we just finished Christmas from last

year! We would like to congratulate the salons that won the

color contest… GREAT JOB!!! Happy Birthday to Soraya. We

hope you had a wonderful birthday. You look marvelous.

Thanks to a great team—you work hard! I appreciate all

you do.

Thanks again—Mary Ellen

Spring HillWe would like to wish everyone a safe and happy holiday

season and a fantastic New Year. Happy 3rd anniversary to

Cheri and a happy 3rd anniversary to Josie. Thank you to

all my girls for your hard work and for being team players.

—Kerry

6

CHI Blondest BlondeAshley Nessl Coral Springs

DeAndre Robinson Coral Springs

Nicole Wilson Coral Springs

CHI Infra High-Lift ColorAshley Nessl Coral Springs

DeAndre Robinson Coral Springs

Nicole Wilson Coral Springs

Georgia Denham Daphne

Jennifer Hinton Daphne

Wendie Martin Daphne

Tonia Stephens Daphne

Julie Taylor Daphne

CHI Ionic ColorDebbie Goveia Cassleberry

Deb Holbrook Chulouta

Christi Meyere Chulouta

Jason Walters Chulouta

Ashley Nessl Coral Springs

DeAndre Robinson Coral Springs

Nicole Wilson Coral Springs

Wendie Martin Daphne

Nancy Carrasquillo Hoffner

Lyn Derr Longwood

Brandi Garcia Longwood

Troy George Longwood

Vicki Right Viera

Foiling TechniquesClaudia Baeza Brandon

Kelly Barouiski Brandon

Christine Bennington Brandon

Unyoung Brown Brandon

Juana Diaz Brandon

Lisa Flatten Brandon

Keyzea Kard Brandon

Melanie Rivera Brandon

Suzanne Schwartz Brandon

Deana Scott Brandon

Nancy Villana Brandon

Vanessa Williams Brandon

Debra Young Brandon

Peter Coppola SmoothingMaria Acosta 4th Street

Heather Buckley 4th Street

Stacy Santomaso 4th Street

Kristy Wright 4th Street

Melanie Glasford Bayshore Gardens

Lindsay Smith Bayshore Gardens

Claudia Baeza Brandon

Kezhia Karabin Brandon

Suzanne Schwartz Brandon

Kim Curren Casselberry

Jorge Gonzalez Casselberry

Debbie Goveia Casselberry

Patty Hubbard Casselberry

Yvette Reynolds Casselberry

Sheila Santiago Casselberry

Stevie Sipe Casselberry

Jeanette Wilson Casselberry

Debbie Holbrook Chuluota

Sarah Mercado Chuluota

Unessia Clark Clearwater Plaza

Jon Cunningham Clearwater Plaza

Liberna Resulovski Clearwater Plaza

Tina Ercolino Clearwater Plaza

JoAnna O’Brien Clearwater Plaza

Vanessa Roden Clearwater Plaza

Elena Zuppardo Clearwater Plaza

Gisela Aleman Clermont

Nicole Ancell Clermont

Dawn Ashley Clermont

graduates

CHI Master ColorIstTo be recognized as a CHI Master Colorist these dedicated cosmetologists completed extensive training in Color Formulation, Color Correction and Advanced Color/Highlighting techniques, incorporating CHI Color and SunGlitz as a total system. Their continued desire to make improvements in their skill level demonstrates a true commitment to their profession.

CONGRATS!

CHI Master ColoristIris Galvez Bayshore Gardens

Lindsay Marie Smith Bayshore Gardens

Miszee Williams Cortez Commons

Susana Bosse East Bay

Megan Dobson East Bay

Dewayne Dikes East Lake

Danielle Ponzio Gulf to Bay

Jane Waulters Gulf to Bay

Barbara Spang Largo

Sherrie Kreder Manatee

Terry Karen Murphy Westshore

Peter Coppola SmoothingLaTrice Scarlett Clermont

Melissa Brown Cortez Commons

Mellissa Williams Cortez Commons

Melissa Burger Dunedin

Christie Hale Owner

Susana Bosse East Bay

Megan Dobson East Bay

Jessica Johnson East Bay

Caitlyn Liebenthal East Bay

Sandra Panko East Bay

Julie Peel East Bay

Jane Russell East Bay

Jamie Sargent East Bay

Michael Skym East Bay

Brittany Daskem East Lake

Dewayne Dikes East Lake

Lynn Madewell East Lake

Danielle Russo East Lake

Radmila Avdic East Lake

Consuela Clayton East Lake

Loidari Carderon FishHawk

Tina Fontan FishHawk

Cindy Emer Gulf to Bay

Shaya Nahum Gulf to Bay

Dottie Shiver Gulf to Bay

Niki Tyler Gulf to Bay

Jamie Brown Hoffner

Nancy Carrasquille Hoffner

Christina Chevere Hoffner

Tara Hyatt Hoffner

Yomari Mangual Hoffner

Sarina Mizerl Hoffner

Matthew Hoffner

Doni Baxter Hudson

Angela Lewandowski Hudson

Amanda Phelps Hudson

Shari Rennick Hudson

Susan Bing Lake St. George

Teresa Bissett Lake St. George

Maria Mercier Lake St. George

Jessica Misitano Lake St. George

Danielle Cipriano Largo

Kayla Godfrey Largo

Taylor Gonzalez Largo

Marilyn Shaw Largo

Barbara Spang Largo

Reachel Trinh Largo

Katie White Largo

Jessi Blakeman Longwood

Lyn Derr Longwood

Peter Coppola SmoothingMaria Dominquez Longwood

Brandi Garcia Longwood

Andria Mateos Longwood

Julie Pollock Longwood

Inna Tenicela Longwood

Marsha Urick Longwood

Stephanie Davis Ocoee

Elizabeth Rahter Ocoee

Lakisha Ross Ocoee

Courtney Hart Oldsmar

Priscilla Johnston Oldsmar

Stephanie McCall Oldsmar

Monica Priess Oldsmar

Jitra Warkentien Oldsmar

Karen Shea Williams Oldsmar

Jana Winthrop Oldsmar

Kristin Kelly Oviedo

Mariana Puarte Oviedo

Lynda Turow Owner

Allyson Zweifel Owner

Sandra Brumagin Palm Coast

Toni Bulliger Palm Coast

Kathy Gravley Owner

Kelly Gravley Palm Coast

Melinda Jordan Palm Coast

Adrienne Mellini Palm Coast

Jessica Montesdeoca Palm Coast

Shawnda Price Palm Coast

Gina Exford Palm Harbor

Davian Garcia Palm Harbor

Karen Loeblein Palm Harbor

Cheryl Marhafer Palm Harbor

Brenda Marschner Palm Harbor

Mai Okon Palm Harbor

Diana Reincke Palm Harbor

Vicki Thomas Plant City

Shantelle Andrews Port Richey

Becky Johnes Port Richey

Michelle Lemmon Port Richey

Camilla Testa Port Richey

Mark Allen Ridge & Little

Tina Gauthier Ridge & Little

Andrea Gibeau Ridge & Little

Terri Hester Ridge & Little

Sheila Hinnenkamp Ridge & Little

Tracy Moore Ridge & Little

Jerri Segovia Ridge & Little

Cassandra Callahan Riverview

Sonal Jethwa Riverview

Dannye Necker Riverview

Peter Coppola SmoothingSandra Cabral Sabal Ridge

Marcena Caple Sabal Ridge

Stacy Duggan Sabal Ridge

Kathy Filippakis Sabal Ridge

Kelly Gosnell Sabal Ridge

Barbie Harman Owner

Elena Papadami Sabal Ridge

Danielle Toglia Sabal Ridge

Aurora Canada Sanford

Ana Carela Sanford

Ann Chmil Owner

Kimberly Day Sanford

Coty Huston Sanford

Stephanie Scardina Sanford

Orminda Teixeira Sanford

Lanie Bryant Southgate

Kelli Welch Southgate

Leslie Fitzpatrich Southgate

Catherine Austin Smith Southgate

Linda Cassell Tarpon Springs

Ana Deleon Tarpon Springs

Vonnie Dennee Tarpon Springs

Delina Rivera Tarpon Springs

Alison Schubert Tarpon Springs

Machell Brown Tavares

Linda Brubek Tavares

Sonja Smith Tavares

Taylor Cox The Villages

Debbi Duda The Villages

Chelcia Edwards The Villages

Corey Goddard The Villages

Marla Moore The Villages

Lynell Ortiz The Villages

Ramona Scharber The Villages

Anastasia Spittle The Villages

Lucy Cedeno Valrico

Rita Duvignew Westshore

Maria Echeverri Westshore

Saowanee Kleineschay Westshore

Dave Manthey Owner

Marie Manthey Owner

Keri Skaggs Westshore

Voula Telio Westshore

SunGlitz PowderAshley Nessl Coral Springs

DeAndre Robinson Coral Springs

Nicole Wilson Coral Springs

8

Q. How do I know what to choose: CHI blondest blonde, the powder Sunglitz or CHI Infra High Lift Crème Color when lightening?

A. If you are going to use a technique requiring

application near the scalp (full head application) use

CHI Blondest Blonde or CHI Infra with no more than 20

volume generator.

For all other “off the scalp” techniques you can use Sunglitz with activators 1 or 2, or CHI Blondest Blonde with 10, 20, 30 or 40 volume CHI generator. CHI Infra is also used with 10, 20, 30 or 40 volume CHI generator.

CHI BlonDeSt BlonDe Use CHI Blondest Blonde when tonal control is not important. CHI Blondest Blonde will lift beautifully since it lifts blue, red and yellow at the same rate. You rarely need to tone except when you are removing old color.

SUnGlItZ Use Sunglitz to neutralize unwanted tones. Sunglitz is not intended to use for super light pastel blondes. Remember the “sun” in Sunglitz. Think of summer “sun kissed” blondes and brunettes. When lifting salt-and-pepper hair (less than 50% gray), it is important to remember that white/gray hair has some yellow pigment that can show up when lifting. Beige Sunglitz will control how much yellow is actually exposed. Beige Sunglitz will give you cool blonde results. Strawberry is great when maintaining warmth in your final result. Ash or Beige Sunglitz is a good choice if your guest has a tendency to pull warm.

Golden Blonde is great for dark browns to medium blondes who want golden highlights at any level.

CHI InFRA Use CHI Infra when you want to truly control warmth in your blondes. You can enhance gold tones with the Golden Blonde (GB). Give very dark hair realistic natural brown highlights with NBR, ABR or CBR. The reds are outstanding on very dark hair. They are great for accent pieces with vibrant color results. Use equal parts RR and RV to create a vibrant red on dark hair.

A lot of it is personal choice and it’s important to have all three on hand.

Use CHI Blondest Blonde 10 and 20 volume generator

for applications 1/8 from the scalp.

Powder Sunglitz works too quickly to use for full head lightening services.

Sunglitz and CHI Blondest Blonde work well for quick color corrections. If all you want to do is lift a level or two use CHI Blondest Blonde for your color correction. If you need

to adjust a tone and lift up to two levels choose powder

Sunglitz in the appropriate color for your desired result.

ColoR CoRReCtIon:

Breaking the base w/CHI Blondest Blonde

1 part CHI Blondest Blonde1 part 20 or 30 volume CHI generator1 part CHI Infra shampoo

Wet hair, shampoo mixture into hair and massage with fingertips for 1-5 minutes. Check for lifting constantly. Repeat if necessary. Can be repeated 2-3 times.

Suncap Service w/powder Sunglitz

1 ounce desired Powder Sunglitz1 teaspoon desired toner/brightener1 ounce activator 1 or 2

Wet hair, shampoo mixture into hair and massage with fingertips for 1-5 minutes. Check for lifting constantly.

Repeat if necessary. Can be repeated 2-3 times.

by Jo Ann Welch, Director of Education