time to give a 'tweet' about social media in higher education
TRANSCRIPT
![Page 1: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/1.jpg)
Time to give a ‘tweet’ ‘tweet’
about #socialmedia in
Higher Education
Dr Nicola PallittSocial Media in
Higher Education Summit 13 May 2015
@nicolapallitt
![Page 2: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/2.jpg)
Current #socialmedia practices
A quick survey…
1. Which of these tools are you currently using? LinkedIn, Academia.edu, Google Scholar, Research Gate, Facebook, Twitter, SlideShare, YouTube, an academic blog
2. How do you feel about using social media in a professional capacity? (Answer using 3 words max!)
3. Complete: Social media is like…
![Page 3: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/3.jpg)
Pair & Share Activity
• Introduce yourself to the person on your right• ‘Google’ him/her from your device• What can you infer from your partner’s online
presence?• Discuss your findings with your partner• Of the info you found, what did this person
share online themselves and what info about them is by others or traces of online activity? (Digital footprint VS digital shadow)
![Page 4: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/4.jpg)
Those who work within the academy become very skilled at judging the stuff of reputations. Where has the person’s work been published, what claims of priority in discovery have they established, how often have they been cited, how and where reviewed, what prizes won, what institutional ties earned, what organizations led? - Willinsky, 2010, p. 297
Via @bonstewart
![Page 5: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/5.jpg)
If you don’t craft your online presence
Google decides it for you…
![Page 6: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/6.jpg)
![Page 7: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/7.jpg)
![Page 8: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/8.jpg)
Performing digital identities
![Page 9: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/9.jpg)
90% of academic literature is NEVER cited
![Page 10: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/10.jpg)
![Page 11: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/11.jpg)
It’s not just about having a Twitter account, you also need a strategy…
![Page 12: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/12.jpg)
Strategy via Jessica Woolman
![Page 13: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/13.jpg)
![Page 14: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/14.jpg)
![Page 15: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/15.jpg)
![Page 16: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/16.jpg)
![Page 17: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/17.jpg)
Audience
Purpose Message
Group Activity:In groups, each person using a different colour koki on
flipchart paper, discuss & map out your APMs
![Page 18: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/18.jpg)
Professional Learning Network• What is a PLN?• Why do I need it?• How can Twitter help? Other tools?• What tools can I use to manage it?
![Page 19: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/19.jpg)
![Page 20: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/20.jpg)
PLN by design, not default
![Page 21: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/21.jpg)
Lost at ‘C’?C’s for developing your PLN• Consider• Consume• Converse• Create • Curate• Collect• Comment• Collaborate• Cite
![Page 22: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/22.jpg)
![Page 23: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/23.jpg)
Curation & Connection
![Page 24: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/24.jpg)
Followers• To follow or not to follow?• Is reciprocity the norm?• Strong and weak ties
![Page 25: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/25.jpg)
![Page 26: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/26.jpg)
Who are YOU on Twitter…
• What do you think your network looks like?– Who are your strong ties?– What do your strong ties reveal about shared
interests?– Who are your weak ties?
• What does your network actually look like?• What does your network reveal about you?
![Page 27: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/27.jpg)
Feeling like this? Some tools to help make sense of ‘filter failure’…
![Page 28: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/28.jpg)
Tweetdeck
![Page 29: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/29.jpg)
Twitter Analytics
![Page 30: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/30.jpg)
It’s not about plugging
in to devices, it’s about being plugged
in to each other.
![Page 31: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/31.jpg)
Resources
Duke University, Social Media in Higher Ed (more generally, but nice quick overview of examples) https://www.youtube.com/watch?v=UJiKT2cRLCc
‘Academics’ online presence: a four step guide’
http://openuct.uct.ac.za/article/academics-online-presence-four-step-guide
‘Online visibility guidelines’ by Sarah Goodier & Laura Czerniewicz via @openuct http://openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf
Using Twitter in University research, teaching and impact activities http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf
The Research Bazaar. ‘140 Characters is the new black: engaging academics in social media’ http://melbourne.resbaz.edu.au/post/82136084431/140-characters-is-the-new-black-part-1
‘Trial by Twitter’ by Apoorva Mandavilli in Nature January 2011 http://www.nature.com/news/2011/110119/pdf/469286a.pdf
Example of a Social Media Strategy: Institute of Education (IOE) http://www.ioe.ac.uk/about/documents/About_Policies/Social_media_strategy_(v2.2).pdf
Social Media Strategy for Higher Education http://www.slideshare.net/marketingcloud/social-media-strategy-for-higher-education-15938339
Visitors and residents https://bamsoton.wordpress.com/2014/11/27/a-new-typology-or-a-modernized-concept-of-the-old/
Functional building blocks of social media https://www.youtube.com/watch?v=BCjCbqYs_j0
![Page 32: Time to give a 'tweet' about social media in Higher Education](https://reader033.vdocuments.net/reader033/viewer/2022042818/55abc4671a28ab1e5e8b4637/html5/thumbnails/32.jpg)
Recommended reading (it will blow your mind!)
Bonnie Stewart @bonstewart (April 2015) ‘Contributions and connections’ via @insidehighered https://www.insidehighered.com/blogs/higher-ed-beta/contributions-and-connections
How to curate your digital identity http://chronicle.com/article/How-to-Curate-Your-Digital/151001/
Via @LSEImpactBlog:
I’m an academic and desperately need an online presence, where do I start? http://blogs.lse.ac.uk/impactofsocialsciences/2012/08/10/im-an-academic-and-desperately-need-an-online-presence-where-do-i-start/
‘Social media outcomes in academia: engage with your audience and they will engage with you’ by Jessica Woolman http://blogs.lse.ac.uk/impactofsocialsciences/2014/09/24/social-media-outcomes-academia/
Top 5 social media platforms for research development’ (2013 but still relevant) http://blogs.lse.ac.uk/impactofsocialsciences/2013/07/26/a-to-z-of-social-media-for-academia/
‘Focus and credibility will help academic blogs thrive but negative perceptions must be challenged’ by Achilleas Kostoulas http://blogs.lse.ac.uk/impactofsocialsciences/2014/08/04/focus-credibility-academic-blogging-kostoulas/
‘Life in the Accelerated Academy: anxiety thrives, demands intensify and metrics hold the tangled web together’ by Mark Carrigan http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/07/life-in-the-accelerated-academy-carrigan/
‘Fast and made to last: Academic blogs look to ensure long-term accessibility and stability of content’ by Christof Schöch http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/30/fast-and-made-to-last-academic-blogging/
‘Digital Object Identifiers: Stability for citations and referencing, but not proxies for quality’ by Laurence Horton http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/23/digital-object-identifiers-stability-for-citations/