time to kill the killer - tobacco
TRANSCRIPT
1
The Burning social problem
2
Life and Money
going up in smoke
3
SMOKING LEADS TO
CANCER
-Tobacco habit is epidemic –9 million tobacco deaths a year
-Tobacco kills more people than all other major diseases put together
Half of Indian males over
15 years are smokers
4
Leaf is dried, cured, treated with
chemicals and used as raw
material for tobacco products
Tobacco is one of the
worst soil depleters
Still, India is the third
largest producer of
tobacco –
550 + million tonnes
per annum
5
Uncured tobacco is highly potent
and dangerous.
6
Some Addictive Tobacco products….
Cigarettes Paan
Beedis Gutka
Paan Masala
SnuffKhaini
MaawwaCreamy Snuff
7
Tobacco contains these
poisonous substances…..
–Tar (sticky substance used to surface roads)
–Arsenic (white ant poison)
–Nicotine (used to kill insects)
–Carbon Monoxide (dangerous gas in car exhaust)
– Hydrogen Cyanide (poisons gas used in gas chambers to kill prisoners)
– Naphthalene (mothballs are made of this) and
– Ammonia (used in floor cleaning liquids)…
8
Did he die from Tuberculosis?
Smoking is the main cause for Pulmonary TB
in India
Smoking reduces your capacity to fight
germs that cause lung diseases
TB is contagious and when you cough, you
will be spreading TB to others
TB and HIV co-exist
All TB patients must undergo HIV tests
9
Our young boys and girls have
taken to smoking.
This is a dangerous trend…
10
THIS IS CANCER?
Our body is made up of millions of healthy
cells. They are controlled by our body system
and control mechanism. When smoke is
inhaled, chemical substances contained
therein are absorbed by our system and they
change the DNA of healthy cells. This change
enables such cells to escape from the control
mechanism and start growing uncontrollably.
This growth is called cancerous growth.
Cancer can spread to different parts of the
body.
11
What are the
symptoms of cancer…?
Continuous cough or hoarseness of voice
Loss of weight and appetite, difficulty in
swallowing,
Lump in the breast or elsewhere in the body
Bleeding from a mole or birth mark or
itching or change in the color and size
Ulcer or sore that is not healing from a long
time
Red patches on genitals or mouth
12
1500 to 2000 oral cancer patients are detected
annually
Symptoms of Oral Cancer
Difficulty in opening mouth
Bleeding Gums
Difficulty in stretching the tongue
Lump in the neck
White patches in the mouth
Cauliflower-like growth on tongue
13
Pipe smoking increases lung cancer risk
five times
–Smoking makes you suffer from these -– Heart disease -Leukoplakia
– Osteoporosis - Erythropolakia
– Colon Cancer -Constricts blood vessels
– Spinal disorders -Oral sub-mucous fibrosis
– Emphysema
– Impotence
– Increased blood pressure
– Smoker’s palate
– Oral Cancer
– Affects normal functioning of the heart and…….
– Finally a painful death
14
Tobacco users are increasingly becoming
victims of “LEG ATTACK–Burgers disease”
15
Women are more vulnerable… Smoking reduces fertility
Risk of miscarriage
Low birth-weight child
Less intelligent babies
Go through menopause earlier
Heart attack/hypertension
Risk of early osteoporosis
Early sagging/wrinkling of skin
Society dislikes smoking ladies
Living like men cuts women’s life
expectancy
16
Miscarriage due to smoking related complications
17
India - Third largest tobacco
grower in the World
– 550 + m.kgs. Per annum
Great !??
Should India
be proud of
this dubious
distinction?
Still – India proudly produces and
distributes 1800 billion bidi sticks
and 200 billion cigarette sticks –
annually – It even allows foreign branded
cancer sticks
to be sold to gullible Indians –
When will we ever learn?
19
GUTKA IS A DANGEROUS FORM OF
TOBACCO
Deccan Herald
20
HOOKAH – Originated in India – very popular in
northern rural India and has become a fashion
statement in urban high society – It is also known as
Hubble-Bubble, Ghalyan, Waterpipe, has become the
latest craze of youth in metros. More than 60 flavors
like banana, mango, apple, cinnamon etc., are offered in
Cafes, Restaurants and Pubs at Rs.100 + for a 30
minute hookah smoking.
Youths are not aware that hookah is more dangerous
than cigarette smoking since in order to make a quick
buck, hookah providers will be stuffing deadly raw
tobacco into the burner.
21
Smokers & Global Warming
22
What the world is doing to
combat…?
Miami Jury verdict – 14th July 2000
- America’s largest tobacco company
to pay 145 billion dollars as
punitive damages to Florida
smokers for damaging their
health through misleading ads.
23
21st September 2004 – Washington -
Major trial of tobacco firms –
US of America opens $280 billion trial
case of top tobacco companies accused
of lethal lies, half-truths, fraud,
deception, civil racketeering, hiding
evidence of the health hazards of
smoking, marketing directly to teenagers
to win lifelong smokers and lying about
safe “light” cigarettes.
24
10th March 2003 – “The Karnataka
Prohibition of Smoking and Protection of
Health of Non-Smokers Act” is passed by
Karnataka Legislature, which bans smoking
in public places.
9th April 2003 – Indian Parliament passed a
comprehensive Central Legislation –
Cigarettes and Other Tobacco Products
(Prohibition of Advertisement and
Regulation of Trade and Commerce,
Production, Supply and Distribution) Act,
to cover all forms of tobacco and trade.
Nexus
25
Ban on Ads of tobacco products
Two Central legislations
- Cable TV Network (Regulation) Act and
- Cigarettes and Other Tobacco Products (Prohibition of advertisement and regulation of trade and commerce, production, supply and distribution) Act
Prohibit all types of tobacco advertisementsBut……
Surrogate (Indirect) methods of advertisement are thriving on Print and Electronic Media and mega events are being organised by manufacturers under the guise of corporate social responsibility and in the name of encouraging culture/music/sports.
26
Gory pictures on cigarette packets
Union Health Ministry is “facing
stiff competition to implement
mandatory publication of gory
pictures on packets“ - a decision
approved by the Union Cabinet
headed by the Prime Minister
Politically powerful tobacco lobby is
shedding crocodile tears to safeguard
the interests of tobacco growers (who
are a miniscule compared with the
suffering millions) and their
livelihood.
27Times of India
Vasanth
Huge savings of more than Rs.1500
crores per annum possible from ban
of tobacco
– says WHO affiliated body -
Indian Society on Tobacco and Health
Govt. of India is spending annually, more
than Rs.27,000 crores, to treat tobacco
related diseases.
Whose money is it?
Non-smokers are also being made to pay
for curing diseases of smokers!!
29
Savings + Good Health
Your savings – simple calculation:
If you are smoking 10 cigarettes a day,
costing Rs.5 each, you will be
able to save a fabulous
amount of Rs.3,72,000 in
20 years excluding expenditure on
medical treatment because by the time
you come to know you have Cancer, it
will be too late.
30
Survey points to widespread smoking
among city youth
Peer pressure – 29%
Curiosity - 18%
Fashion - 16%
Frustration - 12%
Status symbol - 10%
Fatigue - 8%
Tension & to improve concentration during exams - 5%
Others - 2%
31
Peer pressure ???!!!!
How can we allow this to happen in our
society?
32
Another survey –
– The following was quoted by one of
the tobacco industries during a meeting
to discuss promotion of its sales:
“The teenage years are the
most important because those
are the years during which
most smokers begin to smoke,
the years in which initial brand
selections are made and the
period in the life cycle in which
conformity to peer group norms
is greatest”
33
It is also understood that manufacturers are using
special techniques to
enhance the effect of
nicotine, the additive
substance in cigarettes to
increase sale of cigarettes.
Great……isn’t it?
Survey
contd..
34
Survey contd……. September 2004
Asian countries have failed to curb tobacco
consumption:
7th Asia-Pacific Conference on Tobacco
- Researchers representing 40 countries have
expressed their concern over the increase in the number of
teenage smokers across Asia. Though many Asian
countries have launched anti-smoking campaigns they have
failed to curb this increasing habit among youth.
- Governments need to change their strategies and
focus more on parents and families in their efforts to reduce
smoking.
35
How dangerous the smoke is..
Research shows tobacco smoke contains 4000chemical substances, of which 438 can produce cancer, the most dangerous being nicotine, tobacco tar and carbon monoxide
Why this hypocrisy ???
Have they really done it ??
Think it over…
37
THINK IT OVER…
Is Tobacco NECESSARY for sustaining life?
Should tobacco exist on earth when it is proved that
it’s consumption causes cancer?
Why adopt dual policies?
Earning revenue by levying duties and taxes on
tobacco products, pay support price for tobacco
growers, make these killer products freely available
to gullible people and make an eyewash of health care
by allotting some money on research and
development of drugs to combat cancer?
38
Addiction is not limited to tobacco alone, it
stretches beyond … have a look….
Once you are hooked, U R hooked for life….
Starts with bidis / cigarettes…with friends…
Next…Alcohol is an introduction to drugs……
goes on to Weed (marijuana), kids inhaling gum,
brown sugar / heroin, crack (cocaine) ecstacy,
nitrosin, submarine, fortwyn, magic mushrooms,
fantasy, marijuana oil, Ketamine and many over-
the-counter drugs, and street- children/coolies in
bus and railway stations resorting to inhaling
Erasex… (white fluid) is common sight.
YOU ARE AWARE OF
THE ILL-EFFECTS OF
TOBACCO/
ALCOHOL/DRUGS -
You still want to be a
slave of these products?
WHY? WHY?Is it because they are available freely?
Or is it because you do not have will power?
40
Let us develop the necessary
WILL POWER
to kick these deadly habits?
WILL POWER
to kick these dirty habits?
WHERE THERE IS A WILL,
THERE IS A WAY
You Be The MASTER not a SLAVE
41
Cauliflower on tongue !?
This is not a pretty sight….
This man had smoked about 30-40 bidis per day over a period of 20 years and was also in the habit of chewing tobacco.
The cancerous growth does not allow him to close his mouth or eat or drink.
42
Nor is this…
This woman was
keeping tobacco/
snuff under her
tongue which
finally resulted in
busted carcinogenic
over-growth.
43
Let us not despair…
Nothing is impossible...
Your will-power is
supreme…
Give up smoking once
and for all… there is
nothing like reduced
smoking…
Enjoy a healthy life…
Look at the gains……
44
Time since quitting Beneficial changes
20 Minutes Blood & pulse rate returns to
normal
8 hours Nicotine and carbon monoxide levels
in blood reduce by half, oxygen levels
return to normal – Anxiety level
(lighting up next cigarette syndrome)
is eliminated
24 hours Carbon monoxide gets eliminated –
lungs start to clear out mucus/ debris –
stale cigarette smell in your mouth is
totally removed
Immediate benefits of giving up smoking….
45
Time since quitting Beneficial changes
48 hours Nicotine is flushed out – Ability
to taste and smell is greatly
improved
72 hours Breathing becomes easier –
energy levels increase
2 – 12 weeks oxygen supply to brain becomes
normal - “thought process”
improves considerably
3 – 9 months Coughing, breathing & wheezing
problems become less and lung
function increases by 10%
5 – 10 years Risk of heart attack & lung
cancer falls to the level of that
of a non-smoker.
Immediate benefits contd…
How to combat?
Preventive Measures to be adopted
- Educate and project the benefits of quitting
smoking to the people.
- India is hopelessly lacking in its primary health care
systems for the masses.
- People should develop the will power to stop tobacco
consumption. They should not be slaves of tobacco
products which brings them painful death.
- You will be burning money to get cancer and then
you will be spending money to get cured. Either way
you are the loser.
47
-Policy makers should ensure that
production and availability of tobacco
products are brought to zero level.
- Declare crop holiday for tobacco
cultivation, subsidize and encourage
alternate crop cultivation by farmers.
- Stop renewal / issue of licenses for
manufacture and sale of tobacco related
products.
- Ban import of all tobacco products.
How to combat? Contd..
48
Do not expect Government to cure
YOUR self-earned cancer
49
Is it fair on the part of humans to teach animals
also to smoke?
Who gave the cigarette to this poor
chimpanzee?
50
WHERE THERE IS A WILL THERE IS A WAYAnti-smoking campaign should
become a people’s movement to
rid the world of the tobacco habit
and tobacco itself.
51
It’s time for all of us to
KILL THE KILLER
52
On the occasion of “World No Tobacco Day-2005” the author
is seen presenting a large size Cigarette to His Excellency the
Governor of Karnataka Shri T.N. Chaturvedi
53
Yes Sir – Cigarette KILLS !
54
Hope you liked it and will
carry forward the
message
©M.Vasanth Kumar, IA&AD (Retd.)
World Bank Honored Innovator, Social Activist,
Convener: Anti-tobacco Forum, Advisor: Public Vigilance Forum &
Karnataka Grahaka Panchayat
‘Vasanth Mahal’, 3835/3, II Cross, UK Road
Tilak Nagar, Mysore-570021
Karnataka, IndiaCell: 98459 50440 / Tele:+91 821 4243319
PS: Facts & figures quoted are collections from open publications / E&OE
Thank you