Time to refresh your creative process?

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ANALYTICS

Lack time/bandwidth to create content46%

AUTOMATIONCREATIVE

Multiple variants Multiple channels

MarTech has increased the demand for relevant, original content –marketing and creative teams are feeling the crush

The problem

“I’m pressured to produce 5x more creative with no additional resources.”

Sources: Director of Creative Operations @ Henry Stewart Creative Operations LA 2016 Conference & Technology Marketing B2B Content Marketing Spotlight Report

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Evolving team dynamics have made creative collaboration harder

ManagersCreatives

Stakeholders

Unique deliverablesHeterogeneous teams

Specialist creatorsFreelance help

Geographically dispersedMore stakeholdersNo shared solution

It’s only getting worse

73% of B2C marketers plan to boost the amount of content they produce over the next 12 months.

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Creative collaboration needs a refresh

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Managers spend 30-60% of their time in coordination meetings

Source: Hightail Collaboration SurveyBoston Consulting Group

Lost time

83% of creative managers feel that the review and feedback process takes longer than expected

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30% annual employee turnover rate

Source: MediaPost

“Too many rush projects, poorly planned projects, and lack of project direction.”

Lost engagement

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Digital Designer

$137/hrArt Director

$178/hrChief Creative Officer

$861/hr

Creative Director

$283/hr

Account Exec

$98/hr

Lost money

Over 40% plan add more agencies and freelancers to help create contentSource: 4As Survey & AdAge

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Now is the time for action

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It’s time to refresh your creative process

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And enhance your team’screative collaboration

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#createbetter

More informationhightail.com/businesssales@hightail.com

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