time to - southport air... · social media 1 sponsor announcement on social media channels 4...
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Time to Promote Your Brand6th - 8th July 2018Sponsorship OpportunitiesYour chance to reach up to 4 million customers.
#Southpor tTimesouthpor tairshow.com
Taking place from 6th - 8th July 2018, the Southport Air Show is one of the largest events in the North West.
Established in 1991, the Southport Air Show has been a firm favourite in the events calendar and brings over £1.2 million to the local economy. The flying programme features the UK’s best military and civilian aviation display teams, plus plenty of aircraft favourites. There are various attractions on the beach and in the Air Show Village plus other military aircraft and the presence of our armed forces.
Did you know...• The Red Arrows have displayed 11 times since 2008.• In 2016 the Southport Air Show won the ‘People’s Choice’ award at the Liverpool City Region Tourism Awards.• The Southport Air Show brings over £1.2 million to the local economy.• In 2015 the Southport Air Show hosted the last ever flypast with the Royal Air Force Red Arrows and the Vulcan XH558.
Southport Air Show
• The majority of visitors to the Air Show travel from locations in the North West - Greater Manchester 25%, Liverpool City Region 22%, Cheshire 13%, Lancashire 11%, with many enjoying the attractions of the Air Show during the whole weekend.
• Visitors to the Southport Air Show are typically aged between 31-40 (27%) and 41-65 (45%).
• An equal split between male and female.
• Most visitors are either employed full time (56%) or retired (24%)
• The Air Show has grown into one of the North West's premier family events with a range of activities to interest all age groups.
DemographicsThe Air Show has grown into one of theNorth West's premier family events
The Southport Air Show in house marketing team produce a range of marketing materials including; tickets, wristbands, signage, a souvenir programme and various digital advertising campaigns.
Sponsorship Opportunities include radio adverts, regular on site PA and social media announcements and online branding.
Website
The Southport Air Show website is part of visitsouthport.com and benefits from all of the organic traffic to the general destination website. During these events the website has in the region of 600,000 users and 1.7 million page views.
The dedicated southportairshow.com site has in the region of 250,000 page views over the 8 week period prior to the event, with approximately 200,000 of these being unique page views.
Exposure for your brand
Main SponsorshipSponsorship package includes:Complimentary Tickets10 Hospitality tickets for the Premier Experience in The Lancaster Lounge General Admission - 30 tickets
Programme Logo on front coverHalf page advert in the programmeLogo acknowledgement in programme
Website Image, logo, biography and link to sponsor website
Signage Logo on all outdoor signage
Newsletter (17,000 subscribers) Dedicated newsletter to announce sponsorLogo on all newsletters
Social Media 1 sponsor announcement on social media channels4 mentions on social media in the run up and during the event1 post event mention Promotional Materials Logo on all printed and digital advertising material where applicable
Radio AdvertisingYour company will be mentioned as the main sponsor on all radio adverts in the Granada region. In 2017 the total reach of the radio campaigns was 2,274,977
Air Show Radio 2 sponsor talk ups on Air Show Radio - digitally broadcast for the duration of the Air Show (excluding Friday)
CommentaryRegular announcements by the Air Show display commentators (excluding Friday)
Product Placement 3m x 3m stand at the eventBranded signage across the siteEntrance banneringLancaster Lounge branding (one pop up stand – Saturday and Sunday only)
TicketsLogo on tickets from agreeing the sponsorship (tickets have been on sale since Dec 2017)
PR ActivitySponsor support on regular press releases
All sponsors will be agreed by Sefton Council before commitment
To take advantage of this sponsorship package, the total cost is £10,000 +VAT
Complimentary Tickets10 Hospitality tickets for the Premier Experience in The Lancaster Lounge General Admission - 30 tickets
Programme Half page advert in the programmeLogo acknowledgement in programme
Website Image, logo, biography and link to sponsor website
Signage Logo on all outdoor signage
Newsletter (17,000 subscribers) Logo on all newsletters
Social Media 1 sponsor announcement on social media channels3 mentions on social media in the run up and during the event
Promotional Materials Logo on all printed and digital advertising material where applicable
Air Show Radio 2 sponsor talk ups on Air Show Radio - digitally broadcast for the duration of the Air Show (excluding Friday)
Commentary Regular announcements by the Air Show display commentators (excluding Friday)
Product Placement 3m x 3m stand at the eventBranded signage across the siteLancaster Lounge branding (one pop up stand – Saturday and Sunday only)
TicketsLogo on tickets from agreeing the sponsorship (tickets have been on sale since Dec 2017)
Partner SponsorshipSponsorship package includes:
All sponsors will be agreed by Sefton Council before commitment
To take advantage of this sponsorship package, the total cost is £5,000+VAT
Sponsorship package includes:Night Flying SponsorComplimentary Tickets5 Hospitality tickets for the Premier Experience in The Lancaster Lounge General Admission - 30 tickets
Programme Logo acknowledgement in programme
Website Image, logo, biography and link to sponsor website
Signage Logo on all outdoor signage
Newsletter (17,000 subscribers) Logo on all newsletters
Social Media 1 sponsor announcement on social media channels2 mentions on social media in the run up and during the event
Promotional Materials Logo on all printed and digital advertising material where applicable
Air Show Radio2 sponsor talk ups on Air Show Radio - digitally broadcast for the duration of the Air Show (Friday Night only)
CommentaryRegular announcements by the Air Show display commentators (Friday Night only)
Product Placement 3m x 3m stand at the eventLancaster Lounge branding (one pop up stand - Friday Night only)
TicketsLogo on tickets from agreeing the sponsorship (tickets have been on sale since Dec 2017)
All sponsors will be agreed by Sefton Council before commitment
To take advantage of this sponsorship package, the total cost is £2500 +VAT
Red Arrows DisplayAppearance Sponsorship
The OpportunityThis is an exclusive opportunity to support the appearance of the world-famous RAF Red Arrows.
Massive audience reach both pre, during and post the event.
Unique opportunity to engage with thousands of people via traditional marketing and PR alongside social media and experiential activity. Working Together
Working with the Southport Air Show team your brand will be included in a variety of choreographed and campaign managed activity including:*
Online Engagement Facebook / Twitter / Official website Souvenir Brochure Logo appearance on the Red Arrows display page, supplied by sponsor. CommentaryMention on the display PA announcement.
*Please see table for full breakdownAll sponsors will be agreed by Sefton Council before commitment
To take advantage of this sponsorship package, the total cost is £1500+VAT
*Please see table for full breakdown
Jet or BBMF DisplayAppearance Sponsorship
The OpportunityThis is an exclusive opportunity to support the appearance of one of the jet display teams or the famous Battle of Britain Memorial Flight which display at the 2018 Air Show.
Massive audience reach both pre, during and post the event.
Unique opportunity to engage with thousands of people via traditional marketing & PR alongside social media and experiential activity.
Working TogetherWorking with the Southport Air Show team your brand will be included in a variety of choreographed and campaign managed activity including:*
Online Engagement
Facebook / Twitter / Official website
Souvenir Brochure Logo appearance on the display page, supplied by sponsor.
CommentaryMention on the display PA announcement.
To take advantage of this sponsorship package, the total cost is £1000+VATAll sponsors will be agreed by Sefton Council before commitment
Flying DisplayAppearance Sponsorship
The OpportunityThis is an exclusive opportunity to support one of the many aircraft appearances during the Southport Air Show.
Massive audience reach both pre, during and post the event.
Unique opportunity to engage with thousands of people via traditional marketing & PR alongside social media and experiential activity. Working Together
Working with the Southport Air Show team your brand will be included in a variety of choreographed and campaign managed activity including:*
Online Engagement Facebook / Twitter / Official website Souvenir Brochure
Logo appearance on the display page, supplied by sponsor.
CommentaryMention on the display PA announcement.
*Please see table for full breakdown
To take advantage of this sponsorship package, the total cost is £500+VATAll sponsors will be agreed by Sefton Council before commitment
Advertisement space includes:
Product Placement Opportunities
Stand - 3m x 3m Space1 Banner position (banner not included)1 Social media campaign on Southport Air Show Social MediaLogo on websiteLogo in programme
Ticket Allocation1 Exhibitor car park pass 3 Exhibitor tickets (valid for both days)10 Complimentary tickets*
*Additional tickets may be purchased in advance at discount rates
All sponsors will be agreed by Sefton Council before commitment
To take advantage of this sponsorship package, the total cost is £1650 +VAT
The Southport Air Show continues to create good relationships with local and national media to create a better, stronger and greater multifaceted event, alongside a dedicated radio station - ultimately giving sponsors access to a massive audience.
Facebook - 17,000 likes - 2017 total reach 2,621,431
Twitter 5,000 followers - 2017 total tweet impressions 170,636
Email subscribers 17,000 - average open rate 42% - average click through rate 2%
Working with local media and partnerships, the Southport Air Show engages with an audience, over a range of platforms.Radio - total reach of 2,274,977Digital - total impressions 2,423,600
Media
Exposure
Sponsorship OverviewMAIN
SPONSORPARTNER SPONSOR
NIGHT SPONSOR
FLYING DISPLAY SPONSOR
COMPLIMENTARY TICKETS
Premier Experience in the Lancaster LoungeGeneral Admission
1030
1030
530
PROGRAMME
Half page advertLogo on front coverLogo acknowledgement in programme
✓✓✓
✓
✓ ✓
Logo on the flying display page in the souvenir programme
WEBSITE
Image, logo, biography and link to sponsor website ✓ ✓ ✓ Logo on the flying display page on the website
SIGNAGE
Logo on all outdoor signage ✓ ✓ ✓
NEWSLETTER
Dedicated newsletter to announce sponsorLogo on all newsletters
✓✓ ✓ ✓
PROMOTIONAL MATERIALS
Logo, printed and digital advertising material where applicable ✓ ✓ ✓
SOCIAL MEDIA
Sponsor announcementSocial media mentions in the run up and during the eventPost event mention
141
13
12
Association with the display on social media channels
RADIO ADVERTISING
Included in the regional radio campaign ✓
AIR SHOW RADIO
Two sponsor talk ups on Air Show Radio ✓ ✓ ✓ (Friday only)
COMMENTARY
Regular announcements by the Air Show display commentators 4 per day (Sat/Sun only) 2 per day (Sat/Sun only) 2 per day (Friday only) Mention by commentator at the flying display announcement
PRODUCT PLACEMENT
3m x 3m stand at the eventBranded signage across the siteEntrance banneringLancaster Lounge branding (one pop up stand)
✓✓✓
✓ (Sat/Sun only)
✓✓
✓ (Sat/Sun only)
✓
✓ (Friday only)TICKETS
Logo on all event tickets ✓ (Sat/Sun only) ✓ (Sat/Sun only) ✓ (Friday only)
PR ACTIVITY
Sponsor support on regular press releases ✓
