Timeline and Tactics

Engagement Campaigns

NOV

2Election Day

ENGAGEMENT

PERSUASION MOBILIZATION

Traditional Campaign Phases

Engagement Campaign

What are some major dates?

What are some major dates?

November 2: Election Day

Voter Registration Deadline

Fundraising Deadlines

Labor Day Weekend

Halloween

What are some major dates?

November 2 Election DayFundraising Deadline

Labor Day Weekend

Halloween/GOTV

Voter RegDeadline

What is your goal for each peak?- Volunteers and Donors

Zoom In to a Peak

Labor Day

Set your Goal:How many volunteer leaders do you need?How many volunteers do you need to recruit?How much do you need to raise?

Identify smaller peaks in this phase of the campaign

Four Criteria for Choosing Tactics

• Will it get you closer to your goal?

• Will it use your resources creatively to shift power? Does it build new resources?

• Will it create organizational capacity?

• Will it develop leadership and buy-in?

HOW?

Tactics: What do you do?

• Are there people you can reach more easily?

• Unique chances to get your story covered?

• Does it drive people to take action?

Tactics: What can you do?

Websites Partner Outreach

Email Field and Volunteers

Social Networking Events, Rallies & Vigils

Social Media Fundraising

Marketing & Ads Media & Bloggers

Strategic Planning

Breakout

NOW:• Identify major peaks through Election Day

• Create a second timeline through Labor Day

• Brainstorm tactics to reach your goal

LATER:• Use the “Tactic Scale” to help rate tactic choices• Start to fill in your Strategic Planning Calendar for

each phase of your campaign

Breakout

Return at 5:20

So…. What is this winning thing?

• Create your website, social media and social networking content

• Launch a strategic email campaign– Tonight: Introduce your campaign– Monday: Supporter Events– Other messages are up to you

• Strategic Plan