timely tips on how to optimize your social media content
TRANSCRIPT
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www.edsocialmedia.com
Sponsored by:
TM
Webinar: Timely tips on how to optimize
your social media content
with Peter Baron, @peterdbaron
Tuesday, January 31, 2012
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Have you reserved your channel?http://www.youtube.com/user/MySchool
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48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded
every day
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Over 3 billion videos are viewed a day
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800M unique users visit YouTube each month
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Prime opportunity for schools to be seen!(the competition’s pretty light...)
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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Pro Tip: Take 5
minutes to optimize
your video’s
Tuesday, January 31, 2012
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https://ads.youtube.com/keyword_tool
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Pro Tip: Don’t forget to link back to your site!
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Pro Tip: Don’t forget to link back to your site!
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Pro Tip: Linking
from your site helps as
well!
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Pro Tip: Linking
from your site helps as
well!
Tuesday, January 31, 2012
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Pro Tip: Annotations
rock!
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Schools on YoutubeThe Webb School (TN) Ridley College The Webb Schools (CA)
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Mine your database for (alums, parents, etc.) for followers
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
Tuesday, January 31, 2012
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Tuesday, January 31, 2012
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Avoid auto tweet your Facebook updates & vice versa
Tuesday, January 31, 2012
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Avoid auto tweet your Facebook updates & vice versa
Take the time to author unique status updates on each platform
Tuesday, January 31, 2012
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Search Landscape
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Only if
you’re
logged into
google+.
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Circles badge: https://developers.google.com/+/plugins/badge/config
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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+1 badge: http://www.google.com/webmasters/+1/button/
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So why do I Care?
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http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy
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Anchor text
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AdmissionsQuest - Private School
https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts
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AdmissionsQuest - Private School
https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts?Tuesday, January 31, 2012
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Concord Academy Stoneleigh-Burnham School
Eaglebrook School The Loomis Chaffee School
Schools on Google+
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www.edsocialmedia.com
The edSocialMedia Summit:
the social media event for schools, higher ed &
non-profits on April 4 in SF!
Sponsored by:
TM
Webinar: How to Successfully Manage a Student & Faculty Blog on Tuesday, Feb. 14
Tuesday, January 31, 2012