News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk

Online Classified Advertising Creative Specifications

Format Size (WxH pixels)

File Weight

Audio Restrictions Controls Notes

News International ServedLeaderboard

728x90 (no expansion)

Less than 40k flash30k gif/jpgflash files require a back up gif.

N/A No expansion permitted for News International served SWF ads. A Maximum of 3 loops are permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

N/A SWF Flash files must be built with click tag function.For flash trafficking guide please go to www.niadhelp.com

The click through URL must be supplied separately.Recommended frame rate 18 fps to reduce CPU usage.Lead time for .SWF is 3 working days for testing.

Rich Media, Third Party Served Leaderboard

728x90No Expand

Less than 40k Polite download2.2MB thereafter

User-initiated audio only. Clear ‘sound on/off button’.

No expansion permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

N/A We do not accept expanding drop-down Leaderboards,. 468x60 banners may be served into this slot by arrangement. Push-down Leaderboards are not to be served on Times Online classified. No i-Frames Ad tags permitted.Lead time 3 working days for testing.

News International Served Skyscraper

160x600(no expansion)

Less than 40k flash30k gif/jpgflash files require a back up gif.

N/A No expansion permitted for News International served SWF ads. A Maximum of 3 loops are permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

N/A SWF Flash files must be built with click tag function.For flash trafficking guide please please go to www.niadhelp.com.The click through URL must be supplied separately.Recommended frame rate 18 fps to reduce CPU usage.Lead time for .SWF is 3 working days for testing.

Rich Media, Third Party Served Skyscraper

160x600(no expansion)

Less than 40k Polite download2.2MB thereafter

User-initiated audio only. Clear ‘sound on/off button’.

Left-only expansion on mouse-over only (or Click to open/close). Immediate auto-contraction on roll-off. No Auto expansion permitted.Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

N/A. 120x600 size Skyscraper may be served into the 160x600 ad slot by arrangement only.No i-Frames Ad tags permitted.Expand Skyscrapers are not to be served on the Times online. Lead time 3 working days for testing.

News International ServedSponsorship Logo By Arrangement Only

160x60 7KB N/A N/A N/A Gif file only, no animation.