times square tv media kit
DESCRIPTION
Advertise your business directyl to consumers inside of high traffic shopping malls on Times Square TV.TRANSCRIPT
Times Square TV VIEWER PROFILE
Times Square TV Branding Kit
Times Square TV VIEWER PROFILE
HOUSEHOLD INCOME
Viewers spend an average of 22 minutes
watching Times Square TV.
Times Square TV
18%
32%27%
20%
3%
0
10
20
30
40
18-25 25-34 34-44 45-54 55+
AGE OF VIEWERS
Male Viewers 42.1%
Female Viewers 57.9%
20%
35%
22%
14%9%
0
10
20
30
40
Up to 50K 50-100K 100-150K 150K + No info.
TYPE OF RESIDENCE
68.2% HOME OWNERS
31.8% RENTERS
Times Square TV is seen by 40X more people than any print
publication in the Acadiana region!
Times Square TV VIEWER PROFILE
7 out of 10 viewers say that the
advertising on Times Square TV is helpful for making purchasing decisions.
41%
21%
26%
12%
EDUCATION LEVEL OF VIEWERS
Graduated College
Post Graduate Degree
Attended College
High School
60% of viewers subscribe to
iWant Lafayette text message campaign.
Times Square TV VIEWER PROFILE
iWant Lafayette brings…EVERTYHING TO YOUR CELL!
Consumers will stay connected to and informed about EVERYTHING in LAFAYETTE:
Restaurants/Food Recipes
New Music/Live Events
Fitness/Health & Beauty Tips
New Movies in Theatres
Calendar of Events
Promotional Giveaways
And more
90% of viewers describe Times Square TV as a
useful source of info about new products & services they are interested in.
iWant Lafayette text campaign
gives consumers the opportunity to
win free products and services from
your business.
ALSO…
iWant Lafayette text campaign
also improves the chances of new
customers becoming repeat
customers.
Times Square TV VIEWER PROFILE
Times Square TV influences the way viewers SPEND THEIR MONEY! In the last 6 months as a result of viewing Times Square TV consumers have:
Times Square TV viewers are ACTIVE CONSUMERS! In the last 6 months they have used the following services:
Times Square TV viewers HAVE ALSO:
72% 51%
47%
37% 14%
6%
45%
91% 88% 84%
70% 55%
52%
72%
Went to a Tried a new Visited an Attended a Visited a bar Visited Worked Out
Movie Restaurant Entertainment concert/ballet nightlife venue Museum at a gym
Venue
78% 71%
59%
36% 31%
6%
41%
Dined at new Shopped at a Chose a new Selected a new Tried a new Attended a Bought Restaurant new store spa or salon nightlife venue cosmetic service concert a car
Banker Financial Advisor Personal Trainer Lawn Service Masseuse Event Planner R.E. Agent
Times Square TV averages 714,232
viewers per month.
58% of Times Square TV viewers watch to
find out what’s going on around town.
Times Square TV VIEWER PROFILE
Dynamic, relevant, and affordable digital
television advertising.
Reaches up to 1.3 million shoppers each
month.
Four 50” LCD-HD television platforms
located in the food court of the Mall of
Acadiana.
Change your advertisement in real-time.
Holds the attention of consumers longer
than any other advertising medium in the
Lafayette region.
What is Times Square TV?
$12 Million: The annual amount spent in the Mall of Acadiana’s food court!
Experience up to a 300% sales
increase.
80% of all Mall of Acadiana consumers
visit the food court.
80% of viewers remember what they
watch on Times Square TV.
Times Square TV VIEWER PROFILE
Screen Shot of Times Square TV:
Live Television/Brand Promotions Your Advertisement
News Ticker
Ad Style # of Screens 12Months 6Months 3Months No. of ads
per month
No. of ads
per day
15 second ad 2 $325.00 $345.00 $395.00 8,784 292
15 second ad 4 $425.00 $445.00 $495.00 17,568 585
30 second video 2 $525.00 $545.00 $595.00 8,784 292
30 second video 4 $895.00 $945.00 $995.00 17,568 585
Sources: 2006, Nielsen Media Research; digital signage does influence consumer behavior, 2009, Research by Arbitron & Scarsborough;
Digital Signage and consumers. 2009, Mall of Acadiana, CBL Propoerties