tina stiegler
TRANSCRIPT
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SCHIBSTED: TRANSFORMATION AT SCALE Tina Stiegler EVP People, Strategy and Change
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■ 6,800 Employees ■ 15.8 bn Revenue (NOK) ■ 30 Countries ■ #1 in General Classifieds in 24 markets ■ Reaching >200m people worldwide
SCHIBSTED TODAY
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A STRONG TRACK RECORD OF GROWTH
Q4 2016
Lendo.no transferred from Media Houses as of 2014, Mitt Anbud and Servicefinder transferred from Media Houses as of 2015.
Online classifieds revenues (NOK million)
15-20% Online classifieds revenue growth target medium to long term
0 43 63 103 173 331 455 939
08
2,196
07
1,747
04 03 00 99 10
2,650
09
2,375
02 01 14
4,749
13
4,184
+16%
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6,811
15
5,685 +17%
12
3,647
11
3,198
06 05
CAGR
CAGR
Alternate 1
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CHANGING BUSINESS MODELS
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2010 2016
Media Houses Marketplaces
Revenues in MNOK
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A CHANGING LANDSCAPE
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NEW COMPETITORS USE DATA DIFFERENTLY
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HOW DO WE MOVE FORWARD?
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WHAT WE ORGANIZE FOR
WHAT CAN THIS MEAN
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CHOOSING CHANGE
Growth / Value Creation
Customer / user centricity
Simplicity and transparency
Scalability
Speed / Agility
Attractiveness for talent
Knowledge and fact-driven
Promotes customer focus all the way to the top
Clearly defined roles and responsibilities throughout, no overlap or compromises
Short distance between decision makers and
executors
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AN ORGANIZATION OF SILOS
HR
Product
Tech
Finance
HR
Product
Tech
Finance
HR
Product
Tech
Finance
HR
Product
Tech
Finance
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A TEAM OF TEAMS
SWEDEN Raoul
Grünthal
EUROPE ESTABLISHED
Sondre Gravir
EMERGING MARKETS Gianpaolo Santorsola
NORWAY Didrik Munch
COMMUNICATION/CSR: Lena K Samuelsson
FINANCE: Trond Berger
PEOPLE, CHANGE & STRATEGY: Tina Stiegler
TECHNOLOGY: Rian Liebenberg
PRODUCT: Terje Seljeseth
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INVESTING IN TECHNOLOGY AND DATA
OSLO HQ STOCKHOLM BARCELONA LONDON KRAKOW PARIS
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A TEAM OF TEAMS
SWEDEN Raoul
Grünthal
EUROPE ESTABLISHED
Sondre Gravir
EMERGING MARKETS Gianpaolo Santorsola
NORWAY Didrik Munch
COMMUNICATION / CSR: Lena K Samuelsson
FINANCE: Trond Berger
PEOPLE, CHANGE & STRATEGY: Tina Stiegler
TECHNOLOGY: Rian Liebenberg
PRODUCT: Terje Seljeseth
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CHALLENGES
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Challenge 1: Lack of Alignment
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Challenge 2: Competing Interests
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Challenge 3: Enough Support
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Challenge 4: Mindset Change
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Founded 1998
Founded 2004
Founded 1839
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BETTER TO DISRUPT THAN BE DISRUPTED
2000 VG Nett established as a separate company
1998 Spun off Finn as a separate company
2014 Omni launched in Sweden
2010 VG Mobil established as a separate company
2013 We acquired Shpock
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THANK YOU Tina Stiegler EVP People, Strategy and Change