Cross-Media Solutions: EMC LegalTech Show Case Study

Lead Capture Strategy

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Trade Shows

EMC recently acquired Kazeon, a maker of eDiscovery software. EMC’s Information Governance division was showing at LegalTech 2011, an industry trade show. The goal was to drive traffic to the booth and capture qualified leads at the show.

EMC Corporation, California

1 Post Card Mailing

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Post card mailing directed recipients to register for training sessions and offered an incentive to participate in a survey.

2 Landing Page

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Landing Page with lead capture for training session registration. Contact information must be entered to register. Lead was emailed to the administrator and confirmation email was sent to user.

Confirmation Email sent to userConfirming session registration including date, time and locationLead CaptureLead information from form is emailed to an administrator

Teaser for survey at the boothA product give away is offered to take a survey at the booth.

3 Survey at Booth

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Survey is taken on smart phone or iPadData is collected by survey software and reported to administrator

Lead CaptureEmail address must be given in last field of survey in order to receive Free USB Drive

Survey at Booth acted as additional lead capture. User took a survey on smart phone or iPad and received a free high security USB drive.

4 QR Codes

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QR CodesData The code on the signs will open the survey directly on your smart phone

Event Signage with QR Codes Code on signs will take your smart phone directly to the survey.

The Results

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140 Leads GeneratedBefore the show began, EMC had collected 140 qualified leads from premier prospects such as Morgan Stanley Smith Barney, Deloitte, and IBM through registration on their landing page and the survey on the mobile app.

Want to learn more? Contact:

Hawley Tremblay, Account ManagerTinhat Creative, LLC100 North Washington StreetBoston, MA 02114

Hawley@TinhatCreative.com

Office: 617-259-1609