tips and tricks to stay out of the spam folder
DESCRIPTION
Staying out of the spam folder can be harder than you might think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, etc.), can end up in the spam folder. Spend an hour with us as Melanie Rowe, Senior Technical Account Manager, and Rob Piers, Technical Account Manager, walk you through the top ways to stay out of the spam folder and in the inbox. In the webcast we will review: - How to authenticate your email - Permission Marketing and the opt-in - CAN-SPAM and CASL - The importance of relevancy in your contentTRANSCRIPT
Tips and Tricks to Stay Out of the Spam Folder"
Presenters:"Rob Piers"Technical Account Manager""Melanie Rowe"Sr Technical Account Manager""
Housekeeping u ReadyTalk
• View in FULL Screen Mode u Questions for Rob and Melanie
• Ask questions by using the CHAT function • When the presentation begins, you will see the chat box as a floating
window to use at any time • Questions will only be seen by the moderators, not all attendees, so go
ahead and ask as many questions as you want! u Follow Up
• You will get an email with a link to the recording and a copy of all slides
Founded July 2009 TechStars Graduate
200+ Employees
Office locations in: Boulder | Denver | Anaheim San Francisco | Europe
Angel investors include:
Scott Petry Founder, Postini
Matt Mullenweg Founder, Wordpress
$27M venture capital raised
(Series B closed January 2012)
Investment
Email Landscape
Transactional Marketing
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Sending
MelanieRowe Sr Technical Account Manager [email protected]
RobPiers Technical Account Manager [email protected]
Presenters
8
22%
What are spam filters?
Half Human/Half Technical
Email Deliverability…
Your Server
…Easy Right?
AOL
Yahoo
Live
.edu
Etc…
ISPs
Your Mail Server
SORBS
BSB
CBL
PSBL
SPAMCOP
Blacklists
Etc…
McAfee
Mail Trust
Spam Assassin
Cloudmark
Etc…
Spam Filters
SPAM
AOL
Yahoo
Live
.edu
Etc…
ISPs
Your Mail Server
SORBS
BSB
CBL
PSBL
SPAMCOP
Blacklists
Etc…
McAfee
Mail Trust
Spam Assassin
Cloudmark
Etc…
Spam Filters
SPAM
Outline
Before the Send
Repu
tatio
n
IP Reputation
169.254.219.226 169.254.219.226
Shared IP" Dedicated IP"
CAN-SPAM!1. Don’t use false or misleading header information"2. Don’t use deceptive subject lines"3. Identify the message as an advertisement"4. Tell recipients where you’re located"5. Tell recipients how to opt out of receiving future email
from you"6. Honor opt-out requests promptly"7. Monitor what others are doing on your behalf"
CASL !(Canada’s Anti-Spam Legislation)!• Identify the sender of the message"• Provide a way to contact the sender"• Provide a functioning unsubscribe method"• Store the opt-in information of each of your
recipient addresses"
Authenticate "Your "Email
DKIM, SPF, & DMARC
Segment Wisely
Test Before Sending
The Message Itself
Make Unsubscribe"Easy…
Images
HTML & Plain Text
Attachments
After the Send
Engagement
The inbox is a"moving target…
Right Message
Right Person
Right Time
Right Frequency
sendgrid.com/resources sendgrid.com/blog
Mentioned Resources Free blacklist checker: • multirbl.valli.org Test your mail: • mail-tester.com Event Webhook Guide: • sendgrid.com/resources EventKit: • sendgrid.com/docs/VidGrid/Event_Notification/eventkit.html
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Questions?"
Thanks!"