tips and tweaks on migrating to magento!

Tips and tweaks on Migrating to Magento!

Paul Ryazanov Director of marketingQuartSoft Corp. T. 380 (95) [email protected]

Oleg Cherevatyy Commercial DirectorCart2Cart product

[email protected]

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Reason for migration?

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Migrate from

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Migrate to

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Migration plan

- Analyze current store

- Prepare webhosting

- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

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Migration plan



- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

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Analyze current store

Pros and cons of current site

- Features you don’t use anymore

- Features you are using

- Features your customers want

- Usability report

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Analyze traffic

- Traffic report (for 3-6 recent months)

- Countries sending traffic (you may want to add languages in Magento)- Paid and organic traffic

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Report from Search engines

- Traffic from different SE

- Keywords rank in SE and position

- PR of current website

- PPC campaign data

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ROI

- Amount of sales report

- Repeated sales

- Average bill

- % conversion

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Link report

- Sitemap

- Internal links and cross linking

- Incoming links

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Migration plan



- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

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Prepare webhosting

Hosting requirements- VPS - Apache 2.x, Nginx (mod_rewrites module)

- PHP 5.2.13+ (safe_mode off)

- MySQL 4.1.20+ (InnoDB storage engine)

- Ability to run scheduled jobs (crontab)

- Ability to override options in .htaccess files

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Prepare webhosting

Access requirements- Domain control panel

- Hosting control panel

- SSH

- FTP

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Prepare webhosting

Webhosting Settings- Magento installation- SSL certificates- Specific server settings (memory_limit no less than 512Mb, separate server for static/database is recommended)

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Migration plan



- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

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Customize Magento

UI Design- Improve design – keep good and do the best- Use the Magento Theme- Utilize Magento templates- Transfer a couple of products, content to test

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Customize Magento

Core Modules Configuration- Shipping module (USPS, UPS, FedEx, DHL and other)- Payment gateways (PayPal, Google, Authorize.net, Moneybookers)- SEO components (Friendly Url, Meta, Permalinks)

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Customize Magento

Add-On Modules Configuration

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Customize Magento

Canonical URL for Magento

This extension adds the new canonical links to the head of your Magento pages

http://www.magentocommerce.com/magento-connect/canonical-url-for-magento.html

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Customize Magento

MetaRobots

There's no easy way to control meta robots tags to Magento pages, unless of course, when you install this module.

http://www.magentocommerce.com/magento-connect/yoast-metarobots.html

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Customize Magento

Google AdWords Conversion Tracking

This module integrates Google AdWords Conversion Tracking into Magento. It will add the conversion tracking code to the onepage checkout success page.

http://www.magentocommerce.com/magento-connect/luka-google-adwords-conversion-tracking.html

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Customize Magento

Social Booster

Everyone knows how social media optimization (SMO) is highly important for the site. Nowadays, when millions of people are connected in social networks, share news, images, articles and just chatting, the next major challenge for online business is to leverage all this to develop the business.

http://www.magentocommerce.com/magento-connect/social-booster.html

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Customize Magento

Data Feed Manager

Create csv, txt and xml data feeds for any search engines, shopping engines or market places.

http://www.magentocommerce.com/magento-connect/data-feed-manager.html

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Customize Magento

OneStep Checkout Extension

This OneStep Checkout extension will increase your sales by combining 6 steps in checkout process to 1.

http://www.magentocommerce.com/magento-connect/i-checkout-onestep-checkout-extension.html

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Customize Magento

Gift Certification

Allow your customers to purchase and use Gift Certificates.

http://www.magentocommerce.com/magento-connect/unirgy-giftcert.html

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Customize Magento

Magento Optimization

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Customize Magento

Speedster

Speed up your store by combining, compressing and caching JS and CSS.

http://www.magentocommerce.com/magento-connect/fooman-speedster.html

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Customize Magento

HTML Minification

Simple and light extension which minifies HTML. It reduces html document size by approx. 10 - 15%.

http://www.magentocommerce.com/magento-connect/html-minification-by-jemoon.html

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Customize Magento

Nitrogento

Nitrogento is made to Boost Magento page load time through many optimization mechanisms.

http://www.magentocommerce.com/magento-connect/nitrogento.html

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Migration plan



- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

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Verify SEO

Content

- Keep optimized content- Create more valuable pages- Check Meta Title and Description- Alt tags for images

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Verify SEO

URL Migration

- SEO friendly URLs- 301 redirect from old URL’s to new ones- Custom 404 error page (track non-linked URLs)

- Robots.txt file (make sure its open for bots)

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Verify SEO

Migration to a New Domain

- Point domain to new hosting - Verify ownership – google webmaster- Handle the www vs. non-www issue- Protect folder with .htaccess / robots.txt (until you are ready to go live)

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Verify SEO

Final Steps

- Install Google Analytics- Submit a sitemap to Google Webmaster Tools- Set up the domain redirect

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Migration plan



- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

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Data migration

What to move

Products and images - attributes, configurable products - downloadable, bundle, virtual and group products- Categories and images - Customers- Orders- and others

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Data migration

Potential problems

- Manual data transfer is time consuming - Password encryption- Different structure- Missing fields- Incomplete transfer- Duplicate data- Language and charset- Currency and taxes

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Data migration

Transfer process

- Research existing structure- Link old architecture with Magento structure- Prepare migration script(s)- Organize test transfer- Verify migrated data - Run “live” migration once you are ready

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-34 carts supported, 9000 successful migrations- Pros and Cons- Fully automated data migration of products, categories, customers, orders etc.- Migration Price Estimator - Free Demo Migration - Assisted Migration Service

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Migration plan



- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

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Store launch

Final testing

- Step off and back in few days- Verify website functionality (emails, forms etc.)

- Verify data- Make sure payment gateway switched to “live”

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Store launch

Activation schedule

- Set date and time- Estimate downtime (if any) and deadline - Announce at old website - Notification to customers

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Store launch

Activation process

- Update domain TTL to 1 hour- Backup old data and files to subdomain- Stop modifications and checkout at old website- Migrate data- Setup redirect / switch NS to new site- Notification to customers

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Migration plan



- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

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Post migration

Post-migration monitoring

- Check pages in Google are properly linked- Check all files are there- Check report of 404 pages and fix issues if any- Monitor PR - Monitor traffic- Monitor ROI- Talk to customers and get feedbacks

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Results

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BonusBonus from QuartSoft: Buy one extension and get another one for free http://www.magentocommerce.com/magento-connect/developer/QuartSoft

Bonus from Cart2Cart: 20% off for data migration with Cart2Cart, Store Manager for Magento

Coupon code: MIGR-L6RT-MAG

Happy Migration! Happy E-commerce!

Oleg Cherevatyy Commercial DirectorCart2Cart product

[email protected]

Paul Ryazanov Director of marketingQuartSoft Corp. T. 380 (95) [email protected]

tips and tweaks on migrating to magento!

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