Tips for an enjoyable Webinar!

• Have pen & paper on hand to take notes.

• Use a speakerphone, earpiece, or bluetooth

head set so you are hands-free.

• Please email FayBoyle@PrudentialFloridaRealty.com

if you are experiencing any technical difficulty for

assistance.

• View your own control panel by clicking on the arrows

on the upper right section of your screen.

For added convenience, you can now listen to all of our webinars either through your computer speakers or through the conference call in phone number.

If you are having difficulty hearing the webinar with your computer speakers, please simply call into the phone number listed in the control panel and enter the access code.

Welcome to Impact Day!

“Marketing Florida Real Estate

at the Highest Level!”

Elaine Glandon

Vice President, East Coast Region

Rei L. Mesa

President, C.E.O

Prudential Florida Realty

Florida Real Estate Services

• Named Broker of the Year

Prudential Real Estate and

Relocation Services

• Named REALTOR of the Year

“Real Estate is my Passion!”

“Putting Florida Real Estate First!”

Listing Campaign

October 15th – December 17th, 2012

“Marketing Florida Real Estate at the Highest Level!”

Today’s Agenda

Kenny Cornelius

- President, Florida Home Finance Group, an

affiliate of Wells Fargo Home Mortgage

Sharing with you how you can benefit by our

relationship with Wells Fargo, not only in helping

you close more deals, but doing so with the utmost

professionalism and knowledge!

Today’s Agenda

Sharon Sapp

- Vice President Business Development,

Relocation, Referrals, & REO’s

Review:

- Outgoing Referrals

- Broker to Broker Referrals

- REO Opportunities

Today’s Agenda

Stacy Benedict

- Vice President, eCommerce & Marketing

Learn how to navigate through today’s

technology and marketing tools to grow your

business!

Today’s Agenda

Shena Dickson

- Branch Manager

Florida Title & Guarantee

She will be sharing how our title partners can

help make each of our closings a huge success!

We’re glad you joined us!

Prudential Florida Realty

13 Years Strong This Year

Ranked #1 Prudential Affiliate in Florida for sales volume and units in 2011

Ranked #34 in sales volume nationwide

Ranked #26 in transactions nationwide

Ranked #5 among all Prudential network

brokers

Statewide & Nationwide!

Prudential Florida Realty

• $2.12 billion in Sales Volume

• 9,210 Closed Transactions

• 3,265 Rental Leases

• Over 800 Properties Under Management

Florida Title & Guarantee

Florida Home Finance Group, an affiliate of Wells Fargo Home Mortgage • Nearly 500 Closed Loans

• $83 million in Loan Volume

• 1,863 Title Policies Issued

• $403 million in Insured Volume

2011 Accomplishments

Prudential ~ Strength, Integrity & Trust

The “ROCK” is one of the

most highly regarded

and widely recognized

brands in the World.

Highest Average

Sales Price

Prudential Florida Realty’s

One Smart Mover

One Call Does it All!

Customer

Service

Initiative for

Buyers, Sellers,

and Renters!

…Backed by GE

Offer this FREE

service upon first

contact!

Number One Fundraiser in Florida! Number 2 Nationwide!

The Sunshine Kids Foundation

over $243,555 in 2011

Time is the greatest enemy of a child who has cancer.

2001 – 2011 = $ 2.21 mill.

Let’s get started with the rest of our

presentation today!

As a reminder, if you have any

questions please enter your question in

the box on the right.

IMPACT DAY

Wednesday, October 17th, 2012

Who is FHFG ?

Florida Home Finance Group (FHFG) is a joint venture between Wells Fargo Home Mortgage and Prudential Florida Realty.

What does that mean? Wells Fargo has partnered with Prudential

Florida Realty to be able to have HMCs sit in the Prudential offices. These HMCs have access to the WF products, programs, services, etc…

What does that mean for you the Agent? It means that you can easily

refer your buyers to a well qualified FHFG/WF HMC. You can also obtain updates and have face to face conversation with the lender (HMC) at almost any time. In today’s world of lending communication is a big advantage.

What does that mean to your buyer? Now your buyers can have the

convenience of a one stop shop that so many of them desire. The Majority of buyers prefer to complete the entire real estate transaction including Mortgage, Title and Insurance under one roof.

Strong Market Position Purchase Market Volume $: WFV vs Top Originators 2011*

0%

2%

4%

6%

8%

10%

12%

Chase MetLife WFV B of A WFHM

1.62% 1.70% 1.95%

5.23%

10.28%

*Source: Marketrac – estimates ~75% National coverage. Data run on 1/19/2011 had a $430B purchase market for 2011. 2011 data still arriving so final market size with be higher. JVs volume ran in Marketrac at 72% of WFV reported.

Joint Venture Capabilities

• Conventional - conforming and non-conforming

• Government – FHA/VA

• Private Mortgage Banking and Wealth Management Products

• Renovation Loans (203K)

- SEARS, Home Depot, Lowe’s Partnership

• Home Equity Loans/Lines of Credit

• HARP Refi program

Tools to use !!

– Priority Buyer Letter: you know your buyer is qualified.

– HMC Website: Can link to yours so your buyers can apply on-line for a mortgage more easily.

– Sharing Advantage: Helps you give back to your community.

– Corporate Advantage: Help you connect with your

local businesses.

– Buy vs. Rent: Scenarios for your listings.

– Pick of the Pros: (Football fun!!) Weekly Prizes, Grand Prize is an SUV. Pru FL Agent just won an I-Pad.

– Second Opinion Campaign: (see next slide)

Second Opinion Campaign • Your customers can earn $50 Wells Fargo Visa gift card

just for letting us give a second opinion on their current mortgage.

Brian Buffini Webcast

“How to Generate a Listing in Today’s Market” As the founder of the largest real estate training and coaching company in

North America, Brian Buffini has developed an enthusiastic following among the nation's top-producing Realtors. Providing these programs to your referral sources will help them build their businesses – so don't delay!

• In the third and final Webcast of the year, Brian will present Strategies and tips that will help real estate agents generate more listings. Brian will cover:

• How to ask for a listing, because asking precedes getting

• The importance of keeping up with changing market conditions and passing that market knowledge to clients

The pro-active steps to take to ensure new listings now !

Register at: http://buffiniandcompany.com/thrive/

Training

Center Stage Event:

Orlando, Bonita Springs, Weston and West Palm Beach.

Learning Objectives include: 1. How to avoid the wrong side of social media regarding: Fair Housing, Antitrust , Agency

2. The best way to provide deeply meaningful disclosures that will get used

3. What disclosures the consumer wishes you would give them that you never even thought of! For example:

-Top self-sabotaging mistakes a seller or buyer can make

-What will likely happen during this transaction

-Top 10 mistakes buyers/Sellers make that cause major problems

4. What do you do when you don't know what to do?

In addition: From Surviving to Thriving” will guide you step-by-step on how to not just survive, but

truly thrive and have your best year ever! Topics include:

•Going beyond basic technology

•Creating an unbelievable referral business

•10 unique self-promotion ideas

•Professionally package your presentation

•Marketing tools not for the timid

•The secret is having “systems”

•Eliminate the competition

•How to truly create “buyer loyalty”

Expectations

NAR’s own study that points out the following:

-

• 96 % of buyers think that “One-Stop Shopping” would make their purchase easier.

• -Buyers were twice as likely to choose an affiliated service over a

non-affiliated service.

• -One Stop Shoppers were 44% more likely to describe themselves as “Completely Satisfied”.

HMC Contact HMC Cell Office

Leo Mercedes 305-414-4993 305-414-4993

Mike Argula 407-952-9559 407-952-9559

David Berke 954-336-8097 954-236-7056

Misty Burke-Richman 561-350-9300 561-981-9465

Lori Eairheart 941-205-2089 941-681-3326

Mike Friedman 772-370-0744 772-219-2143

Susan Kahn 954-729-7274 954-369-0268

Maria Flores 786-413-8144 786-581-1422

David Sanvidge 239-848-6200 239-418-5347

Steve Somsen 239-980-9804 239-659-246

Stephanie Whiffen 239-770-2270 239-390-4008

Howard Wolffs 954-299-2319 954-449-2713

Marco Huaman 954-529-6828 954-236-7056

Bill Gardner 407-4630265 407-463-0625

Customer Service 24/7 • Visit us at: www.FloridaHomeFinanceGroup.com to

get pre-approved, check out the latest MarketWatch, find testimonials, use our Mortgage Calculators at from the convenience

of your computer.

• Interactive

Any Questions?

Welcome to Impact Day!

Relocation, Referrals, & REOs

Sharon Sapp

Vice President,

Business Development, Relocation, Referrals, &

REO’s

What are we going to tell you

• Who we are

• What is it that we do

• How you can make

quick money

• Answer your questions

Barbara Lane

Nancy Webb

Debbie Fleming

Lorraine Lyon

Putting A Name With A Face

We Network

• We belong to one of the largest referral

networks, Prudential Referral Services which

includes Canada and Mexico

• We belong to ERC (Employee Relocation

Council)

• Sharon Sapp is a member of the Relocation

Advisory Council for Prudential Real Estate

and Relocation Directors Council

Referrals

• A central source for transaction information

• We received incoming referrals and place your

outgoing referrals

• All referral agreements must be signed by the

relocation department

• All referral fees are paid through the relocation

department

U.S.based Brookfield

Global Relocation

Services moves

nearly 85,000

families in and out of

over 125 countries

around the world

each year.

Manage

• Information Management

– Follow up with agents

– Communication with customers

– Reporting

• We make sure referral fees are paid to the

broker

From Across the Country

•Broker to Broker

Referrals

Corporate Opportunities…

•Corporate

Relocation

Quickest Opportunities

• Outgoing Referrals:

– Friends

– For Sale By Owners

– Past Customers

– Your Farm Area

– Floor Time Traffic

– Open Houses

OK, I’m interested, now what?

• Speak to everyone you can to

let them know about how you can help them:

– Clout

– Credibility

– Service

• Remember this opportunity even when your

primary objectives may not be met

• Fill out the form and submit to our office

The Outgoing Referral Form

ReloSpec Referral Submit

Outgoing Information Sheet

Show Me The Money!

• Take a $250,000 sale

• At a 60% agent split, you would make…

• $1,057.50!!!

• Now think what would happen if you did that

once every 8 weeks?

• What about once a month?

Any Questions?