tips for earning more online
DESCRIPTION
Howard Lake, UK Fundraising www.charitycomms.org.uk/eventsTRANSCRIPT
Social Media Conference
21 March 2012
www.charitycomms.org.uk
#CCsocmed
Howard Lake
Fundraising UK Ltdwww.fundraising.co.uk
@howardlake
Top tips for earning more online
/www.flickr.com/photos/rosauraochoa/3256859352
CharityComms Social Media Conference
21 March 2012
since November 1994 since November 1994
Today
• getting started - your website & email
• three approaches– give your supporters social actions
– make your site’s action social
– curate the best content to show impact
March 2012
March 2012
1. Getting started
Photo: www.flickr.com/photos/hawee/3227480813/
The very beginning
• Get the basics of your website and email communications right
• (Re)build for mobile
Check your site works
• Add a link to one of your pages on a Facebook page. What info is picked up?
Exercise
Add social media to email
Add Facebook Like button
www.facebook.com/facebook-widgets/
• on average, six ’likes’ are needed for one donation
blog.justgiving.com/charities/what-value-a-like-on-average-5-apparently/
2. Three approaches
It’s not all about you
2.1 Offer tools on your site
• Tweet this
• Share (embed) this video
• Facebook cover images
• Email text adverts
• Banner/button ads
• ...
© 2010 Fundraising UK Ltdwww.fundraising.co.uk
Tweet yourself
• Write three tweets that your supporters can send on your behalf
• Need the code? Use clicktotweet.com.
• Try www.fairtweets.com
Exercise
2.2 Social commerce
Link supporter actions to...
20% of sponsors do this
For every person who shares a link via Facebook Connect, one person comes back to Justgiving
6 Sep - 6 Oct 2011 on JustGiving 6 Sep - 6 Oct 2011 on JustGiving
How social can you be?
• What actions on your site can you make social?
Exercise
2.3 Curation
• Search for and identify those who mention you
• Gather, edit, present and give context to focused information
Curation is...
Curation, not creation, is king
Guy Kawasaki, co-founder of Alltop
Wired UK, April 2012
• Daily email updates
• Search for– your Twittername
– hashtag
– keyword
– event name
Tweetbeep.comTweetbeep.com
Socialoomph.com Socialoomph.com
Samepoint.com Samepoint.com
Celeb’s tweet = patron
www.forceschildrenstrust.org/about-us/trustees-and-patrons.html
© 2010 Fundraising UK Ltdwww.fundraising.co.uk
On Twitter we found...
Twitter got us on BBC 1 One Show
Basic curation with Twitter
Curating Twitter
© 2010 Fundraising UK Ltdwww.fundraising.co.uk
Ask and learn in person
www.nfptweetup.org.uk
Photo: russelldavies (www.flickr.com/photos/russelldavies/375434178)
Thank you
Howard LakeFundraising UK [email protected] 579081
www.twitter.com/howardlakewww.twitter.com/ukfundraising