Emotions To Trigger In Your Email

Marketing Campaign

Most working professionals check their emails several times a day. If you’ve managed to get past

the gatekeeper and confirm an email subscription with your reader, they will see your newsletters

or promotions. Although, like most things in life, it’s not about getting it, it’s about keeping it. In

this case, your reader/potential customer has ponied up their email address, which is half the

battle. But what you really want is for them to actually read your mail once it’s delivered and

hopefully capture their attention enough to guide them back to your website and make a sale.

This is easier said than done.

Using words that are not only persuasive but also hit your readers’ emotional trigger points are

the surest way to encourage a reaction, or in other words, a transaction. Listed below are some of

the main emotions you’ll want to target along with some helpful strategies on how to go about it.

Fear

Let’s face it: Everyone is busy. So, any chance they get to streamline some task, most people

jump at the opportunity. Take the Viral Blog Program, for example (the details are at the bottom

of this post). We do all the blogging and promotion work for you, allowing you to focus on your

business.

You see, many of the decisions we make are just a way to avoid pain. We want to maintain the

most harmony with our emotions as possible, and the surest way to do so is avoid pain triggers at

all costs (unless you’re into that sort of thing). The rest of us would like to avoid, avoid, avoid.

Therefore, corporations that attach their campaigns to the emotion of fear develop their message

accordingly. As stated by Robin Wilson, a writer for Psychology Today, “They present a

scenario they hope will invoke our sense of fear. Then they show us a solution – a path back to

our comfort zone – that entails using their product or service. Fear is used to sell virtually

everything: cars, tires, and life insurance are classics.”

Trust

By contrast, many use trust as part of their email marketing campaign. When it comes to

receiving emails, the junk folder is usually just as busy as the inbox. Think about your on

personal mailboxes – how much spam do you have coming into your junk folder, or even worse,

into your inbox on a daily basis? The companies that are emailing you their annoying newsletters

were once upon a time a company you subscribed to because they were probably offering you

something you wanted for 5 minutes of your life, five years ago, and now you can’t get rid of

them.

You don’t want your company to be like them. And the only way to make sure that’s not the case

is to deliver what you promised and don’t trick them into anything. Don’t offer them a high

quality eBook in exchange for their email address and then blast them with promotions. As Jon

Miller says in one of his articles for Inc, “Sure this person signed up for a best-practices

newsletter, but our sales team needs all the help they can get, we’ll send out a promotion. There

isn’t an easier way to lose the trust of your reader. Your consumers do not care about your

schedule; they care about what’s relevant to them.”

Just because they were willing to give up their email address doesn’t mean they trust you yet,

and if you want to turn your email list into long lasting clients, don’t break their trust.

Belonging

The way you use your language will either make your reader feel spoken to or spoken at. The

tone can dictate whether you are making them feel like you care and you want them to be part of

something that will help them and their business, or it can feel like a hard sale which they will

skip right over.

“When you sell to a customer,http://nimblemedia.ca give them something else to make them feel

like they are now part of your community,” KISSMetrics says. “This also builds fanatical loyalty

that has your customers proud to be included in your group.”

If you’re not a wordsmith and need some help with psychology based wording, then check out

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triggered content, plus we’ll promote it to all corners of the internet.

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