Tips for making meaningful business connections on LinkedIn

While using LinkedIn with the aim of increasing business connections it is better to focus on meaningful engagement and conversation with the like minded people or businesses rather than brand boasting.

LinkedIn is a professional networking site unlike Facebook, twitter and other such sites which are social media networks. It is a platform for engaging with other professionals socially and not broadcasting your marketing message. There are 2 new professionals joining this network every second.

It is impossible to engage with the entire LinkedIn community. For this reason one should join the groups related to their business which provide meeting like-minded people at one place.

Now here are few of the steps one should follow for making proper business connections through LinkedIn. These steps can be followed by the owner of the organization and if not one can hire an SEO consultant for improving your company’s reach by LinkedIn.

Build Relations:

For building business connections your goal should be creating personal relationships on LinkedIn. This would be time consuming and require special efforts. You should create a one-to-one conversation with other professionals rather than broadcasting a common marketing message across the whole network.

Connecting with clients:

There would be many people from your organization with whom you would be connected. Use their connections to find potential clients. Learn about the potential clients and try connecting with them. LinkedIn helps you in staying up to date with all the changes within the organization.

Sharing Accomplishments:

Initially we mentioned that brand boasting should be avoided and we still stick to it. However using LinkedIn you have an opportunity information about the company’s accomplishments. Like participation in community services, team breaking a record or any such activity which would show high standards of your organization. This

would create positive on prospective job seekers, clients and your employees as well.

Find a Hook:

While looking for people who might be helpful for improving your business reach the privacy settings in LinkedIn would make it difficult for you to connect with people with whom you have never been in contact with previously. So if you want to connect such a person get hold of some hook. Find out what is common between you and that contact. Find a common contact between the two whom you can ask for introducing you with that person.

Discussions on LinkedIn:

The groups that you are a member play an important role in improving your reach. Research the group thoroughly and observe its activities because being unwelcome by the group is the last thing you want. Participate in the discussions going on in the group by providing valuable and useful comments. Ask your own questions and get in touch with people who are interacting with you. This way you can increase your circle.

Be active:

Working for leads and connections on LinkedIn won’t give immediate returns. Be active on this network. Spend few minutes daily and participate in discussions and be active in the group. Offer feedback to the participants in the group. This all will make you more visible on LinkedIn.

Following all these simple steps will surely help you to increase your business connections which would help you find the potential customers and maintaining relations to improve the credibility of your organization.

Author Bio: An Author is a team leader of the group working for SMO in a leading SEO firm. She has expertise in improving traffic flow and rankings by SMO. She suggests that one should hire an SEO consultant for generating useful business connections using LinkedIn.