Tips for user experience personalization

Submitted by : Jodie Baldwin

Introduction

● The importance of personalization has increased considerably in past few years.

● Businesses are always busy finding new ways to personalize user experience as it improves user engagement.

● A personalized user experience builds customer trust thereby helping you with competitive advantage.

References :● http://digitalmedia-com3.webnode.com/news/social-media/● http://blog.hubspot.com/ecommerce/personalize-user-experience-ecommerce-site

Benefits of user experience personalization

● Improves conversion rates.

● Improves sales and profit thereby improves revenue.

● Improved word-of-mouth recommendations.

● Provides human touch to user base.

References :● http://digitalmedia-com3.webnode.com/news/social-media/● http://blog.hubspot.com/ecommerce/personalize-user-experience-ecommerce-site

Tips for personalization

1. Put efforts to enhance user experience :

● Marketers should consistently analyze user activities on your website.

● Marketers should avoid using irrelevant content or information on website.

● The process of payment should be easy and secure.

● Also make sure to simplify the navigation process.

References :● http://digitalmedia-com3.webnode.com/news/social-media/● http://blog.hubspot.com/ecommerce/personalize-user-experience-ecommerce-site

2. Make use of localization :

● According to the location and taste of the audience, an attractive website should be prepared.

● Also display the website in the language easily understood by your users.

● The messages on the website should have personal touch.

Tips for personalization

References :● http://digitalmedia-com3.webnode.com/news/social-media/● http://blog.hubspot.com/ecommerce/personalize-user-experience-ecommerce-site

Tips for personalization

3. Make your website social :

● Offering social login, social sharing, social invite help in making website social.

● Using these will encourage your audience to share their web experience within their social networks.

● Adding these is a huge step in the direction of personalized user experience.

References :● http://digitalmedia-com3.webnode.com/news/social-media/● http://blog.hubspot.com/ecommerce/personalize-user-experience-ecommerce-site

Tips for personalization

4. Offer personalized live chat :

● Offering a human to human experience to your audience can do wonders.

● To that end, make use of popular softwares like Olark, Zopim to offer real time engagement to users.

● It will also help you to impress them with personalized customer service.

References :● http://digitalmedia-com3.webnode.com/news/social-media/● http://blog.hubspot.com/ecommerce/personalize-user-experience-ecommerce-site

Conclusion

Here we have covered some basic tips to enhance user experience personalization. But there are several factors that contribute to a personalized user experience.

Know about them here : 8 ways to personalize the user experience

References :● http://digitalmedia-com3.webnode.com/news/social-media/● http://blog.hubspot.com/ecommerce/personalize-user-experience-ecommerce-site

Thank-you