tips for working with journalists
DESCRIPTION
Ros Wynne-Jones Changing minds seminar www.charitycomms.org.uk/events Award-winning journalist Ros Wynne-Jones will draw on her experience reporting global and UK poverty to analyse the role of the media in influencing the terms of the public conversation. With a choked inbox of press releases, which issues and stories catch a journalist's attention and offer a chance to shift the debate on a contentious issue?TRANSCRIPT
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Changing minds
working with the media to change public attitudes
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Stuff about me
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Ten Tabloid Top Tips
• 1. Be reliable • 2. Bother the right person • 3. At the right time • 4. Be ready • 5. Know your story in a sentence • 6. Emotional blackmail won’t work • 7. Don’t assume celebrity sells • 8. Let people to tell their own stories • 9. Look at exclusives • 10. Don’t underestimate the newspaper’s audience
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Changing the debate
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Hope not Hate
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Village of Hope
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Darfur
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Movember
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The Elephant in the Room
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Changing the debate on welfare
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Human Beings
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Bedroom Tax
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Who do you think the government should help?
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Heroes