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TIPS & TRICKS: Encouraging Lincolnites to Nominate for Your Business 2016

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Page 1: TIPS & TRICKS · TIPS & TRICKS: EMAIL MARKETING Use Your Loyal Customers Wisely Your most loyal customers are the ones who will spread the word the fastest and with the most passion

TIPS & TRICKS:Encouraging Lincolnites to Nominate for Your Business

2016

Page 2: TIPS & TRICKS · TIPS & TRICKS: EMAIL MARKETING Use Your Loyal Customers Wisely Your most loyal customers are the ones who will spread the word the fastest and with the most passion

TIPS & TRICKS: SOCIAL MEDIA

Spread the Word

So, you want to be nominated into the Lincoln’s Choice Awards. But how? It’s simple, TELL EVERYONE TO NOMINATE YOU!

Tell your friends, family, neighbors, clients and customers, staff; then, tell them to tell everyone they know too!

The fastest way to gather an army of nominators is through social media outlets like Facebook and Twitter. ALWAYS include a link to the actual nominating page; this allows users to take immediate action.

Post to your company Facebook page on a regular basis throughout the contest nominating period. A Facebook post only holds a lifespan of approximately 3 hours; so, posting once or twice a day is only beneficial to you. Then, encourage staff and clients to share the posts on their personal Facebook pages; this spreads the word and gains you nominations!

Give them a Reason

When making your Facebook posts, be creative and plead your case. Give people a reason to nominate you the Top of the Town with facts about your company. If you really do have the largest beer selection in Lincoln, then let your users know that!

See the right of the page for examples of possible posts that would entice users to nominate a business.

With over 100 different beers to choose from, we are sure we have the best selection in town. Nominate us in the #LincolnsChoiceAwards and help us prove it! (Include Link to Nominating page here)

We’re competing to be named Best Hamburgers in Lincoln and we need your help to win. Nominate us in the Lincoln’s Choice Awards. (Post as a Link and Include Photo)

V Find Me at the Self-Promo tab and post with Facebook status updates as a photo attachment. Photos are the most viewed, shared and commented items on Facebook. They grab attention!

PLEASE TAKE A MOMENT TO NOMINATE US

AS YOUR FAVORITE LOCAL BUSINESS!

ACCEPTING NOMINATIONS JAN 18 - JAN 28

HELP US WIN

LINCOLNSCHOICE.COM

2016

Page 3: TIPS & TRICKS · TIPS & TRICKS: EMAIL MARKETING Use Your Loyal Customers Wisely Your most loyal customers are the ones who will spread the word the fastest and with the most passion

TIPS & TRICKS: POINT OF SALE

Make It Known

Who is going to nominate your business? Your customers, that’s who! Make it known to your customers that you want to be in the running for an award or they may not know.

We’ve created 11” x 17” posters that are available to you for posting at your business. Hang the poster in your window, on your door, at the counter or even in your bathroom stalls; anywhere that gets them in front of your customers eyes.

All items available by requestor for download at LincolnsChoice.com.

POSTER

PLEASE TAKE A MOMENT TO

NOMINATE US AS YOUR FAVORITE

LOCAL BUSINESS!

HELP US WIN

LINCOLNSCHOICE.COM

ACCEPTING NOMINATIONS JAN 18 - JAN 28

2016

Page 4: TIPS & TRICKS · TIPS & TRICKS: EMAIL MARKETING Use Your Loyal Customers Wisely Your most loyal customers are the ones who will spread the word the fastest and with the most passion

TIPS & TRICKS: EMAIL MARKETING

Use Your Loyal Customers Wisely

Your most loyal customers are the ones who will spread the word the fastest and with the most passion. They are also your customers who want to stay in contact with you and have probably signed up for your email lists to receive news, offers and rewards.

Your nomination is BIG NEWS!

Send an email out and ask your most loyal customers to do three things: nominate you, tell everyone they know to nominate you and stop in to the store for a reward for nominating you. We’ve provided an HTML format, as well as a JPEG format for your use. Choose the format that works best for your business’s email system.

Email marketing works when the customer receives the most benefit. Give them a perk; like a FREE large drink. Don’t forget to be creative and enticing in your subject line! Otherwise, they may not even open the email and see what you’re asking them to do.

All items available for download at LincolnsChoice.com.

2016

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Page 5: TIPS & TRICKS · TIPS & TRICKS: EMAIL MARKETING Use Your Loyal Customers Wisely Your most loyal customers are the ones who will spread the word the fastest and with the most passion

TIPS & TRICKS: Online Banners

One Last Thing, Make It Known

Wait, did I already say that? Well, it never hurts to say it again. No one will nominate you if they don’t know you want them to!

We’ve provided a few sizes of online banner ads that are available for your use. Grab the code and place it in prominent locations on your company website. All banner ads will link through directly to the nomination ballot!

All items available by requestor for your use at LincolnsChoice.com.

300 x 100

160 x 600

728 x 90

300 x 250

125 x 125

320 x 50

300x600

Page 6: TIPS & TRICKS · TIPS & TRICKS: EMAIL MARKETING Use Your Loyal Customers Wisely Your most loyal customers are the ones who will spread the word the fastest and with the most passion

GOOD LUCK!