Computer-Telephony Integration (CTI) refers to technology through which integration of interactions on computer and telephone occurs.

Customer Relationship Management (CRM) is an umbrella that covers the techniques, practices and tools of a company to process and understand consumer interactions

Intertwining the capacities of CTI and CRM brings to enterprise the power to handle customers in real-time

Here are 5 ways in which you can receive the most of CTI-CRM integration

1. Creating Humane Junctures, not Transactions

n an environment armed with information that can be transformed into meaningful

insights by fusing the powers of computer and telephone, the company can focus

on catering to the customer’s needs.

I

2.Incorporate Data Analysis

ith CTI and CRM coming together, you can dole out a series of data-related

functions with high efficiency: utilizing records for business planning, tracking and

logging of calls and acquisition of information in CRM following every call.

W

3.Intiate Automatic Dialing

ith CTI brought into the loop, the workers do not face the need to dial each number

and can automatically dial a number on clicking it. This also allows CRM staff to

divert more time into the conversation than being monotonized through the dialing

of numbers.

W

4.Register Non-integrated Communications

our CTI system will come with note-taking tools which will help you keep track of

information you receive from other sources. Once the information is available at a

singular spot, you can comfortably reach out to it while in need.

Y

5.Exploit Analytics’ Power

fter you have brought together CTI and CRM, you can use the flow of

information to know your customers fully. This includes level of interaction with

customers, the amount of contacts browsed before a decision was established,

interaction on social networking platforms, and general level of responsiveness

to calls & mails.

A

Learn more about CTI-CRM integration

That’s not all, feel free to share this information

Suyati provides marketing technology and integration services forcompanies that wish to combine the best of breed solutions and create aunified approach to customer acquisition. This unified digital marketingapproach requires system integration between various CMS and CRMplatforms, and a slew of eCommerce, Marketing Automation, Social MediaListening, email and social marketing, and customer service systems. Ourspecialized knowledge in Salesforce, open source and .Net based systemsenables us to build effective custom integrated solutions for our clients.