tips to improve website visitor engagement
Upload: arkansas-state-university-small-business-technology-development-center
Post on 27-May-2015
621 views
DESCRIPTION
Short presentation with 9 Tips for Arkansas small businesses to improve visitor engagement with websites. Also provides information about a Website Design and Marketing workshop to be presented at the Batesville, Arkansas Chamber of Commerce Thursday, August 16th 1:30-4:30 pm by the Arkansas State University Small Business and Technology Development CenterTRANSCRIPT
Website Marketing and Design Seminar in
Batesville9 Tips to Keep Website Visitors
ENGAGEDThursday, August 16th
1:30-4:30 pmBatesville Area Chamber of Commerce!
Your website should be your STRONGEST marketing tool…NOT your biggest liability! Here are just a FEW Tips to get more visitor engagement and more referrals to your business.
Tips to Keep visitors ON SITE!
Website Design and Marketing Tips
Can visitors FIND the Information they need at your site in 3 clicks or less?
TIP 1 – 3 CLICK RULE
The average visitor will give you 30 seconds to GRAB their attention or they are History!
Visitors are in a HURRY! Catch their attention FAST
or they may end up atYour Competitor's SITE!
TIP 2 30 Seconds
80.3% viewing by visitors occurs above the fold.. Make sure important stuff is at the top!
TIP 3 Minimize Scrolling
90% of visitors would ratherWatch a video than read 5 Paragraphs of TEXT!
Make it EASY to Engage them!
TIP 4 Video 0r Text?
> 1
0 se
cond
s
> 2
0 se
cond
s
> 3
0 se
cond
s
> 1
min
ute
>2
min
utes
>3
min
utes
5 m
inut
es o
r mor
e0%
20%40%60%80%
100% 89.6% 80.4%66.2%
46.4%23.7% 16.6% 9.4%
Completion Rate
TIP 5 Video Less is MOREBut…Keep Your Intro Video SHORT!
Include your Telephone Number and MAKE IT EASY TO FIND!
TIP 6 PHONE NUMBERS!
Avoid SELF-STARTING Videos or Music…Allow visitor to CLICK to Watch or hear!
You never know who else May be Listening!
TIP 7 No Self-Starting Video or Music
The Back Space is your Number 1 enemy! Use your Analytics to learn how many visitors land on your Home Page and NEVER go any further!
TIP 8 Reduce the BOUNCE
Visitors to your website are coming from more than their PC or laptop. They arrive on their smart phones and tablets…Are you Optimized for them?
TIP 9 OPTIMIZE FOR MOBILE
Learn how to get more out of your existing website, or
Get the facts about good web design before you start
Join the ASU Small Business and Technology Development Center
Thursday, August 16th 1:30-4:30 pm in Batesville and Start SMART!
Website Design and Marketing
Strategies, techniques & Best Practices for effective business websites in today’s Online world,
Key fundamentals for websites to effectively engage visitors,
Basic terminology and tips to working with a web designer,
How to include social media into your website marketing
Optimizing your website for Mobile visitors! Much Much More!
Join us Thursday, August 16th and Learn:
SPEAKER: Steven Trotter with Pleth LLC WHERE: Batesville Area Chamber of
Commerce 409 Vine Street Batesville, AR
WHEN: 1:30-4:30 pm Thursday, Aug. 16th
COST: $35 per person ($25 Batesville Chamber and Main Street Batesville members)
REGISTER: Through the Batesville Chamber: (870) 793-2378 or email
Website Design in Batesville
Steven Trotter was an “Excellent communicator, very knowledgeable…worth a trip from Mountain Home!”
John R. Personnel staffing firm. “Very competent, an actual designer and expert…
need a full day! Loved Steven’s sharing real-life case
studies and applications…Good & Bad” Susie C. non-profit
“He knows a lot about websites! How to optimize and analyze for results…Best part was learning about Google Search and Google Analytics as well as how
to approach design (Smart)” Cindy G. Medical Support
What Other Small Business Owners Have Said about Our
Website Design and Marketing Workshop!
Thanks to our Co-Sponsors