tips to lower your bounce rate
TRANSCRIPT
The rate of how often a user immediately leaves yoursite is called your bounce rate. A high bounce rate has anegative effect on your website’s SEO.
How can you create an attention‐grabbing website witha low bounce rate that keeps visitors engaged? Youhave 10‐20 seconds to capture a person's attentionbefore they leave your website.
SECONDS MATTER
BE VISUAL
The average person has an attention span of 8 seconds.
They're probably not reading every page of your siteword for word. It’s crucial that a website includesimages and videos along with text. Images and videoswill draw and maintain attention better than text alone.
BE VISUAL
When you add photos to your site, you provideyour viewers with imagery to assist with thetext. But remember not to over‐do it with thepictures–your users will be overloaded. Payattention to your page load time. Large imagescan increase load time, which will also increasethe bounce rate.
Before choosing your site’s color palette, know howcolor affects your viewers. For example, red is a colorof seduction, energy, desire, and love; yellow, on theother hand, brings feelings like happiness and joy.Colors like dark blue promote depth, expertise, andstability. Light blue represents health, healing,tranquility, understanding, and softness.
COLOR & CONVERSIONS
Use color in your company branding toengage your audience. Your color paletteinfluences your audience on asubconscious level. Allow this influence toshow your authority and abilities withinyour industry.
COLOR & CONVERSIONS
Stay away from huge walls of text on yoursite. Retain attention by limiting yourword count to 300 to 500 words andbreaking up content with images.
WORDY IS WORST
When an average person scans through your site, theyread less than 30 percent of the text. If they don’t findwhat they’re looking for, the bounce rate increases.
DON'T FORGET
Make a few simple changes to your site format to guideusers to the most important information. Properlyusing color and images to direct clients through the sitewill improve your bounce rate, improve page rank, andgrow your business.
DON'T FORGET