Promote your app on your mobile website : If someone has found your mobile website, they’re a prime candidate for using your app. Make it easy for them.

Feature your mobile app on your website. This doesn’t mean a small link in the footer. You need to promote it prominently where appropriate. Consider using a special offer to get customers to download your app to make it worth their time.

Get your app into the appropriate iOS and Android app stores. This provides more shelf space to get your app seen by potential users. It also facilitates the process of updating app information and functionality later on

Have your app reviewed on targeted app review sites. Understand that this takes work. Here’s a list of review sites to get you started. (Please note: We do NOT review apps.)

Leverage the power of your email newsletter. Since reading email is a major activity people do on their Smart phones, let them know about your mobile app and make it easy for them to get it.

Include a link to your mobile app in your customer service emails. The great part of customer service emails is that they tend to go to customers’ main email address.

Link to your mobile app in your purchase confirmation emails. Like customer service inquiries, customers look for these emails. This is a great place to give a customer an incentive for another related purchase.

Incorporate a link to your mobile app in your email signature file. Go one step further and make everyone in your organization use this link

Add a link to your mobile app on your business cards. It’s another way of expanding your reach.

Discuss your mobile app in the appropriate forums.  Think Yahoo and LinkedIn Groups, Google+ Hangouts, Twitter chats and other venues.

Incorporate a link to your mobile app in your social media profile. Add this to your business’s key information. Remember people spend at least a fifth of their time on mobile on a social media site!

Promote your mobile app on social media. This means create a special tab on Facebook or a set of regular tweets.

Use social media advertising to support your efforts. These ads are highly targeted and therefore can be effective.

Create a blog post explaining the utility of your app. Include screenshots and other goodies.

Develop a video showing your app in action. This is useful to add to your YouTube page as well as your blog.

Promote your mobile app in your store. Mention your app in your signage and flyers to encourage buyers to download it.

Have a tablet or computer available to collect email addresses. Sending them a link to your mobile app is a great way to encourage prospects interested in your product line. Don’t have an extra device available? Then use an old fashion hand written list.

Post QR codes in your store, on your product and other offline media. Make sure that you include a call-to-action to encourage use.

Leverage other media. Promote your mobile app in other forms of advertising and media. For example, Project Runway encourages viewers to download their app to interact with their broadcast in real time..

Run a contest. For example, you can encourage people to tweet and share content on their social networks promoting your app. A random person every week can win a promo code to download your app for free if it is a paid one..

Create a Facebook group.  Form a group for people with common interests related to your app's niche so they can meet and socialize regularly. If your app caters to hikers, for example, create a hiking group.

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