Tips To Promote Your Ecommerce Business

For online merchants, having a well placed ecommerce system can prove to

be pretty useful. The aim of every business today is attracting the maximum

amount of traffic, earning revenue and hoping to retain them for the long

term. With improving technology and innovation, the ecommerce

landscape too has undergone a lot of changes recently. New avenues of

marketing have opened up but so have the number of competitors. For a

particular marketer, not all the marketing tools can imply to increasing

leads. The aim should be narrow down the prospects and emphasize on the

areas that are in line with your brand image and industry standards.

Here are the 7 most prominent areas that any ecommerce business should

look to work upon.

1. Social Platforms:

Social media is the “it” thing in the modern marketing lingo. However,

gaining a considerable fan following and potential leads from social media

can take some time. Also, marketers need to consistently come up with

ideas that help engage the traffic and make them stick around. However,

the advantage with social media is that it is more or less free. Unless you

are looking for paid promotions, you require nothing more to invest than

your time. Also, it is important to note that social media doesn’t just mean

Facebook or Twitter but every prominent platform out there, including

Instagram, Google Plus, Pinterest, LinkedIn and others.

2. Word of mouth:

Word of mouth and public relation is still held as an important aspect of

marketing success. It is always profitable to invest in a skilled customer

care desk. This will not only alleviate your image but will also get you the

maximum number of revisiting customers.

3. SEO:

The guidelines of SEO are constantly getting modified but the core idea

remains the same. The business that have worked hard and smart enough

to show up on the first page of SERPs are bound to enjoy the results.

Having higher SEO ranks gets you the maximum amount of traffic as most

of the landing page traffic still comes from search engine queries.

4. Blogging / Content Marketing:

People have always been interested in reading stories. If you can cook up

something innovative, it is bound to be seen by a considerable amount of

audience, most of whom would actually be new to your brand. Interesting

content is what makes internet so addictive and informative.

5. Partnerships:

Strategic partnerships with other brands in a different but complimenting

industry can help both your cases. By simple calculations, you can easily

improve the exposure of your brand. Partnerships have also been the key to

rise above competition and get an edge in the market.

6. Marketing Campaigns / Events:

Modern customers always need an extra assurance, an extra reason to stay

with your site. As competing brands will keep coming up, the only way to

stay ahead is by creating unique campaigns. Events too can be a way to gets

into news feeds and write up something interesting to read or know about.

The aim is to make the audience more curious every day.

7. Email marketing:

A form of remarketing, email marketing helps deliver information and try

to push sales with the consent of the subscriber. Email marketing has

worked great for many retail ecommerce brands.

For business success, the aim should always be to engage existing

customers and attract new ones. It solely depends upon the creativity of the

marketers of how he/she uses the existing technologies to the business

benefit.