tips to thaw out ice cold mobile marketing strategy
TRANSCRIPT
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Every person (read potential buyer) carries a Smartphone
these days, overlooking mobile marketing is simply
devastating.
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At the same time, you really
need to be effective in
harnessing its benefits, as
every other business owner
(read competitor) is taking
it seriously.
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Have you already started the
campaign, Are you feeling that
there is a lack of appeal?
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Here are some tips to evaluate
your mobile marketing
strategy and give it the
required push.
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Responsive Mobile Website, But is it Helping?
Lots of Ads, But Lacking the Appeal
Successful in Attracting, Failing in Conversions
Sending Emails, But Doing It the ‘Desktop’ Way
Socializing, But Not with Enough Tools
Targeting ‘Local’ Users, But Not Guiding Them
Contents:
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Responsive Mobile
Website, But is it
Helping?
![Page 8: Tips to Thaw Out Ice Cold Mobile Marketing Strategy](https://reader031.vdocuments.net/reader031/viewer/2022030212/589fe0b61a28abf3238b4d35/html5/thumbnails/8.jpg)
You might have built a responsive website for mobile
audiences, but how user-friendly is it?
Remember that users on the go are attracted to web designs
that offer precision, quick details and help them do quickly
what they exactly want to.
Add images, product information and a lot of ‘action’ buttons
to generate ‘response’ in real sense.
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Lots of Ads, But
Lacking the Appeal
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Whether you post ads on mobile search pages or send text
messages via SMS, they should deliver ‘relevant’ message in
an engaging and time saving manner.
Keep beating around the bush and your potential customer
will give you a miss.
Here, you must understand that unlike desktop users, mobile
users will usually come across your ad in the middle of
something else and this is where your ads need to work.
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Successful in
Attracting, Failing in
Conversions
![Page 12: Tips to Thaw Out Ice Cold Mobile Marketing Strategy](https://reader031.vdocuments.net/reader031/viewer/2022030212/589fe0b61a28abf3238b4d35/html5/thumbnails/12.jpg)
Your mobile ads are able to gain attention, but offer nothing or
a little to convert the viewers into buyers.
Why?
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You are probably not giving them those ‘things’ to perform
the desired action.
The ‘things’ include quick response or QR codes, near field
communication or NFC tags and smart images.
Embed them, and do it in relevant and not forced way, and
find the rate of conversions soaring up.
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Sending Emails, But
Doing It the ‘Desktop’
Way
![Page 15: Tips to Thaw Out Ice Cold Mobile Marketing Strategy](https://reader031.vdocuments.net/reader031/viewer/2022030212/589fe0b61a28abf3238b4d35/html5/thumbnails/15.jpg)
Comparatively small screen sizes and completely different
formats demand that your mobile audiences must receive your
marketing emails in a special format.
First, keep your message ‘text-only’ and short and simple.
Second, don’t forget to embed ‘action’ buttons and prefer them
over ‘action’s links.
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Socializing, But
Not with Enough
Tools
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Every popular social media platform hosts loads of
prospective mobile customers, because most of the
mobile users spend a lot of time on these websites.
Invest as much as you can to create professional
videos for Instagram. Optimize great deals for
GroupOn.
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Unleash the power of hashtags and retweets on Twitter.
Offer fresh content at the right time of the day to your
Facebook followers. Leave no stone unturned to make social
mobile media to work for you.
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Targeting ‘Local’ Users,
But Not Guiding
Them
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Location-based marketing is definitely among the strongest
pillars of mobile marketing.
It is good that your business is appearing on most of the local
searches conducted on mobile internet, but don’t leave your
leads literally in the middle of the road.
Use Google Maps to bring them exactly to your store.
Once they leave your store as a customer, follow up every
now and then with deals and discounts.
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Aren’t these tips extremely
simple to implement in your
existing mobile marketing
plans?
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Start implementing them from today!
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Read more on Mobile Advertising:
3. How Change In Mobile Trends Will Help Your Business Grow In 2015?
2. Watch Out The Mobility Trends Of 2015
1. Top Mobility Trends In 2015 Where Brands Will Push To Engage More
Aggressively
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