tips & tricks on going international by clement cezard, europe business development director at...
TRANSCRIPT
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TIPS & TRICKS ON GOING INTERNATIONAL
#TFWORKSHOP
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TheFamily
code: lamifasisi
WIFIWIFI
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DISAGREE ON TWITTER!
#TFWORKSHOP
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#TFWORKSHOP
CLÉMENT CEZARD NETFLIX
TIPS & TRICKS ON GOING INTERNATIONAL
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SEE YOU SOON!
LOVE.
THEFAMILY.CO___
___
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TIPS AND TRICKS WHEN YOU GO INTERNATIONAL
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MY EXPERIENCE
MARKETING
BUSINESS DEVELOPMENT
and STRATEGY
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TO AVOID FAILURE, LET’S BE SCALABLE
• BUSINESS MODEL • PRODUCT • DISTRIBUTION • HR & TEAM
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SCALABLE BUSINESS MODEL• SCALABLE BUSINESS MODEL REMINDER
• It’s a model which can add significant revenue and not be constrained by its own structure and resources
• E.g: facebook. Paypal, …
• HOW YOUR BUSINESS MODEL WILL EVOLVE IN AN INTERNATIONAL ECOSYSTEM?
• How to keep the same economics? Meaning to keep control of your supplier expenses, manage impacts of local taxes…
E.g: withholding taxes in Brazil and Thailand. Specificities of German payment system or Italian prepaid offers • Is your model fit with local ARPU?
New or emerging marketDeezer Brazil Deezer Romania
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• PRE ADAPT YOUR PRODUCT TO EVALUATE EASILY:
• Unique global product with light localization process: languages, payments systems
• Global Product and support Netflix content produce locally Deezer co-branded product but for global broadcast
SCALABLE PRODUCT
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SCALABLE DISTRIBUTION• POTENTIAL EVALUATION
• Analysis of the market: eligible clients, partners… • Don’t hesitate to visit the markets you want to open • Which funds are needed?
• PARTNERS • Identify global partners: website, media, carriers, manufacturers… • Build partnerships offers and models that can be deployed globally (Revenue share,
affiliation…)
Deezer: Success of Orange bundle Netflix: Success of Smart TVs
Deezer: Difficult integration with Fb
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SCALABLE TEAM• “EXPERT” OR A “JAKE OF ALL TRADES”?
• Importance of customer support (local language) • Expert have a higher cost but usually provide better results • Never put someone alone in a market
Local team 1 • Marketing • Business
Development • PR if needed
HQ International coordinator
Finance
Local team 2 • Marketing • Business
Development • PR if needed
Local team 3 • Marketing • Business
Development • PR if needed
Success of local hiring (Deezer and Netflix)
Failure when hired people who are alone / minimum 3 people
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THANK YOU
Q&A