tisha parkinson portfolio
DESCRIPTION
COMM-130 PortfolioTRANSCRIPT
PortfolioTísha Parkínson
3
montagE | 4logoS | 6
lEttERHEad | 8BuSinESS caRd | 10
BRocHuRE | 12FliER | 14
EvEnt ad | 16wEB PagE | 18
PHotodESign| 20
Table of
Contents
4
5
Montage
COMM-130 | VISUAL MEDIA
DATE | October 25, 2015
PROGRAMS USED | Adobe Photoshop
DESCRIPTION | This is a montage I was asked to create.
OBJECTIVES | Use the FOCUS design process with strong focal point and flow Unify a layout
with a consistent theme and dominant spiritual message. Learn to blend two or more images togeth-
er gradually, using masks. Demonstrate more advanced Photoshop skills for layout with multiple
elements. Use a mask to apply a filter to one part of the image. Apply typography principles (titles,
quotes, events or scriptures…your choice). Format type: Legibility; Small copy & Title with varying
text size. Theme word(s). Select good quality images.
PROCESS | I used Photoshop and specifically I used many masks and blending brushes to overlap
the images and make them one cohesive piece with an unbelievably clear message.
6
S E C U R I T Y
S E C U R I T Y
S E C UR I T Y
B I G B R O T H E R S E C U R I T Y
7
Logos
COMM-130 | VISUAL MEDIA
DATE | October 31, 2015
Programs Used | Adobe Illutrator
DESCRIPTION | This is a presentation of three different possible logos I was hired to create
for a security company called Big Brother Security.
OBJECTIVES | Create three completely different, original logos to fit a company or personal
image that will appeal to the audience. Do not imitate existing logos or use previous designs.
Market research: gather opinions from at least ten people about which logo appeals most to
them. Use only the Illustrator tools to create and draw your logos. (No Illustrator pre-fabricated
flares, symbols, etc.. No photos or live-tracing. You may use an image or drawing as a guide to
trace it with the pen/pencil, but delete the image before submitting.) Refine one logo with varia-
tions for color.
PROCESS | The logos were designed from scratch in Adobe Illustrator. I used the pen tool to
draw the original design. I then manipulated it with the anchor point tool to get it just right. I
used the FOCUS principles to make the design work as well as possible. First I formulated my
idea and then I organized my ideas of how I could accomplish this. This is where the idea of
using sunglasses came from. I then decided to keep the design as simple as possible and only
add the BB and the small recording light at the top. This created contrast and interest without
cluttering up the design. I then looked at the wording and tried to tie it into the design with my
font choices. Then I simplified by taking everything out that was not absolutely necessary.
8
D AV I D C A R M I C H A E LDANCE ACADEMY 5100 Airport Rd.Rexburg, ID 83440
208.356.8000 C a r m i c h a e l D a n c e A c a d e m y @
g m a i l . c o mD C D a n c e A c a d e m y . c o m
9
Letterhead
COMM-130 | VISUAL MEDIA
DATE | November 7, 2015
PROGRAMS USED | Adobe Illustrator, Adobe InDesign
DESCRIPTION | This is a letterhead I created from scratch for a completely unique and original
design.
OBJECTIVES | Use the basic tools in Illustrator & InDesign. Create a new logo to fit a company
or personal image. Don’t use photos or live trace. Use the new logo to design a letterhead. Letterhead
should be 8.5 x 11, full-bleed optional, but trim only .125. Apply typography rules, keeping small
copy. Keep designs simple with light watermarks and drop shadows and plenty of white space. Include
contact information: name, address, phone, website, and email on each piece. Use periods, bullets, or
spaces in phone number; no parentheses/ hyphens.
PROCESS | I used the pen tool in Adobe Illustrator to create the logo. After completing the logo
I opened InDesign and create the the letterhead. I added some crisp lines to add interest. I also used
the logo as a watermark bleeding off the page to add interest. I used the tutu from the logo as it’s own
element in the letterhead to place the logo on top of. The clean, sharp and thin lines represtent the
ballet style well.
10
D AV I D C A R M I C H A E L
11
BusinessCard
COMM-130 | VISUAL MEDIA
DATE | November 7, 2015
PROGRAMS USED | Adobe Illustrator, Adobe InDesign
DESCRIPTION | This is a business card I created from scratch for a completely unique and original
look for a dance academy.
OBJECTIVES | Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image. Don’t use photos or live trace. Use the new logo to
design consistent layouts for a business card and letterhead. Keep designs simple with light watermarks
and drop shadows and plenty of white space. Include contact information: name, address, phone, web-
site, and email on the card. Use periods, bullets, or spaces in phone number.
PROCESS | I used the pen tool in Adobe Illustrator to create the logo from scratch. After, I opened In-
Design and created the business card. I added some crisp lines io add interest. I I used clean sharp lines
which are similar to the ballet dance style.
12 INSIDE
FRONT BACK
13
Brochure
COMM-130 | VISUAL MEDIA
DATE | December, 6 2015
PROGRAMS USED | Adobe Illustrator, Adobe InDesign, Adobe Photoshop
DESCRIPTION | This is a bi-fold brochure I was asked to create using an original logo,
four quality images with text wraps.
OBECTIVES | Set up and align a two-sided, folded document. Create an original, new logo
and use it in a brochure. Incorporate quality images. Incorporate at least four quality images,
not including the logo. One should be clipped in Photoshop and text-wrapped in InDesign
so the text follows the cutout shape of the image. Write at least 250 words of original copy in
at least three paragraphs, headers, and subheaders. Trim for a full bleed and print in duplex
(two-sided) color.
PROCESS | I created the logo in Adobe Illustrator using the pen tool and manipulating
the line styles. The brochure was done completely in Adobe InDesign. The text wrapped
images were cropped in Adobe Photoshop. I used repetition, typography and contrast in this
design. I knew I wanted it to look neat and clean. with some bright and some toned down col-
ors to grab the readers attention while still representing the peaceful nature of prenatal yoga.
14
gRaduatE lEadERSHiP
CONFRENCEDo you want a compititive edge in
businness?
Come learn how to gain exactly that at
Vouant Communication’s annual Graduate
Leadership Conference.
Vouant Communications is devoted to
helping tomorrow’s leaders gain essential
leadership skills in the workplace.
During this dynamic three-day semnar,
attendees will meet with top executives
from Vouant Communications to discuss
breakthrough leadership techniques while
cultivating attributes of leadership that will
market to any employer.
Conference is available to graduating seniors.
Registration and more information available at: http://www.vouantcomm.com/leaders
SPACE IS LIMITED.
OCTOBER 21, 20158 A.M. - 5 P.M.LINCOLN CONVENTION CENTER
15
Flier
gRaduatE lEadERSHiP
CONFRENCEDo you want a compititive edge in
businness?
Come learn how to gain exactly that at
Vouant Communication’s annual Graduate
Leadership Conference.
Vouant Communications is devoted to
helping tomorrow’s leaders gain essential
leadership skills in the workplace.
During this dynamic three-day semnar,
attendees will meet with top executives
from Vouant Communications to discuss
breakthrough leadership techniques while
cultivating attributes of leadership that will
market to any employer.
Conference is available to graduating seniors.
Registration and more information available at: http://www.vouantcomm.com/leaders
SPACE IS LIMITED.
OCTOBER 21, 20158 A.M. - 5 P.M.LINCOLN CONVENTION CENTER
COMM-130 | VISUAL COMMUNICATIONS
DATE | October 4, 2015
PROGRAMS USED | Adobe InDesign
DESCRIPTION | This is a flier for a graduate leadership conference I was asked to create by a client in black
and white to save money on printing.
OBJECTIVES | Apply the design principles and use appropriate typography. Incorporate basic InDesign
skills to improve basic flier layout. Retrieve image and logo from links on this page. Create a project folder with
image, logo and InDesign document to keep links in InDesign intact.
PROCESS | I used Adobe InDesign to create the flier using the photo, logo and text the client requestedhad
requested. I added the arrows to bring some interest into the piece. I used a lot of alignment and proportion in
this flier.
16
17
Event Ad
COMM-130 | VISUAL MEDIA
DATE | October 11, 2015
PROGRAMS USED | Microsoft Word
DESCRIPTION | This event ad is for a charity 10k run from which all of the proceeds go to Primary
Children’s Hospital I created using only microsoft word.
OBJECTIVES | Comprehend image sizing. Find, scan and import a high-quality image. Create a full-
bleed design. Choose a color scheme and typeface(s) that work for your message and audience. Learn to use
only Word design features without using any Adobe programs, including Photoshop.
PROCESS | I used only Microsoft Word to create this ad without any outside help from more expensive
editing software. I wanted a unique running photo for the piece. Once I found it I chose my color schemem
which I wanted to be somewhat fun and childlike but still professional. It is afterall a children’s hospital. I
left plenty of white space. to balance the larger photo in the backgroud.
18
19
Web Page
COMM-130 | VISUAL MEDIA
DATE | November 21, 2015
PROGRAMS USED | Adobe Illustrator, Notepad++, HTML Validator (www.w3.org/)
DESCRIPTION | I created this webpage to highlight a logo design I created and show clients my a design
skills in graphic design as well as web design and development.
OBJECTIVES | Size and optimize an original logo as a .png for a web page so the long side is 300 – 500
pixels. Write content to describe the process of creating your logo and how it appeals to a target audience.
(Minimum of 200 words. Include rationale for colors, appeal to target audience, design skills, etc,) Acquire a
working knowledge of HTML. (Include all required tags – Doctype (provided), html, head, title, meta charset
(provided), body, h1, h2, p, ol or ul (with li tags), img, br, and a link to blog) Acquire a working knowledge of
CSS. (Customize the provided CSS provided to format the HTML to complement the logo design. Change at
least the following: The h1 text color & h1 background color, font colors for the paragraphs & list items, the
background color, font families and add at least one css comment.) Identify hex colors to match logo, using
Photoshop color picker. Open the HTML page in a web browser and capture a quality screen shot with .5 inch
margins for printing.
PROCESS | First, I used Adobe Illustrator to create an original logo using the pen tool. I used Notepad++
to create this web page. In addition, I used theHTML validator at http://www.w3.org/ to check for any errors
in my code. This web site provides a great double check especially for those who are not coding professionals
such as myself.
20
21
Photodesign
COMM-130 | VISUAL MEDIA
DATE | October 18, 2015
PROGRAMS USED | Adobe Photoshop
DESCRIPTION | This is an advertisement I was asked to create for a German Shepherd Rescue
company who really wanted the photo to stand out and represent the beauty of this particular dog
breed.
OBJECTIVES | Learn basic photography skills. Choose a color scheme, take a photo to match those
colors, then incorporate the colors into the layout. Use a digital camera to take a quality image, then
download it. Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE
(non-destructive editing.) Size and crop the image, then place on an 8.5×11 page layout. Use layers to
design text, and repeating graphic elements in Photoshop. Print with full-bleed margins. Trim only 1/8
inch (0.125) from all four sides.
PROCESS | I used Adobe Photoshop to edit the photo and to add all of the design elements. I used
plenty of lead room which created a photo where the dog looks like he is in his natural environment and
that the photo was not forced.