Titanic 3D and Cold-AnalysisShannon Doyle

Sound

Taking sound initially, I can see clearly that the soundtrack is the most common theme- running

throughout the whole of both teaser trailers, from start to end. However, there are also multiple times in

both trailers where diegetic sound takes place- in Titanic 3D this is both half way through and towards the very end, whilst in Cold there is diegetic sound of

dialogue quite consistently throughout the whole trailer. This shows me that teaser trailers mostly consist of the soundtrack running over the whole

piece- for the visual attributes have utmost importance and the sound is merely there to

compliment this and tie the whole piece together.

Titles

Secondly, with titles, I learn that -like with trailers- the first visual is titles from companies; for Cold, due to it being an independent film there is only one title of their own company- 'Blank Canvas Pictures' unlike in Titanic 3D which consisted of 2, the first from

'20th Century Fox' and the second being 'Lightstorm Entertainment'. The following titles are usually all used to give the viewer more information in relation to the film itself. For example,

Titanic 3D uses titles such as 'Return in 3D' and 'The love story that stole the world's hearts'. The titles in that teaser trailer are

fairly frequent, being shown approximately 5-10 seconds between each other. I also noticed that whilst the trailer began with

company titles, there was quite a significant gap of film clips until the next ones- to ensure that the audience are engaged enough

before they place information. Cold on the other hand, only had 2 titles, one beginning and one ending the trailer; with no extra

information inbetween.

Camerawork

In terms of camerawork there isn't really a clear pattern. This is due to how many clips get edited together in a teaser trailer,

the variety still remains strong; however, this being said, in Titanic's teaser trailer the most common shot types were mid,

wide and close-up, while in Cold's teaser trailer the most common were mid and close-up. This in itself shows a clear

pattern in teaser trailers and the most frequent shot types that they are likely to use. This would most probably be because

the mix of these together allows for the viewer to understand the scene, as well as the emotion of characters, or close-ups of

vital elements. This means that viewers don't get bored of what they are seeing, as every clip is different and visually

exciting- it also allows for variety that keeps the pace and the viewer guessing.

Editing

Lastly is the trailers use of editing, the table above clearly shows that the 2 most common techniques

used are the jump and straight cuts. However, there are also frequent fade outs, to create a smooth transition from a film clip to a title- which due to

how many titles were in this trailer, it explains the amount of fade outs were used. The use of jump

cuts and straight cuts are unsurprising- for trailers (especially teaser trailers, which have an extremely limited time) need pace, they are made to be fast and give you a glimpse into what the whole film

could entail.