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© Fraunhofer HHI | 24.01.2017| 2
VIRTUAL REALITY – A SUBSTITUTE TO CINEMA? ERSETZT VR DAS KINOERLEBNIS?
Kathleen Schröter, Fraunhofer Heinrich-Hertz-Institut
Executive Manager 3IT – Innovation Center for Immersive Imaging Technologies
24.01.2017, ICTA Technik Seminar 2017, München
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Fraunhofer ist die größte Forschungsorganisation für angewandte Forschung in Europa.
67 Institute und Forschungseinrichtungen in Deutschland
Weltweite Forschungskooperationen
24 000 Mitarbeitende
Budget: mehr als 2,1 Milliarden Euro
Forschungs-Highlights: MP3 Audio Codec, H.264, H.265 Video Codec, LTE Mobilfunkstandard
Fraunhofer-Gesellschaft
Kathleen Schröter
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Fraunhofer-Institut für Nachrichtentechnik, Heinrich-Hertz-Institut, HHI
Kathleen Schröter
1928 Gründung als Heinrich-Hertz-Institut in Berlin Seit 1960er Forschung zu photonischer Datenübertragung Seit 1980er Forschung zu digitaler Videokodierung Seit 2003 Mitglied der Fraunhofer-Gesellschaft Seit 2009 Außenstelle in Goslar
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Forschungsschwerpunkte
Kathleen Schröter
Informationstechnologien Multimediale Systeme
Moderne Kommunikationsnetze
Foto: istockphoto.com/triloks Foto: fotolia.com/vege Foto: fotolia.com/BlendImages
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Cooperation Platforms – see you in Berlin in July 2017!
Kathleen Schröter
Veranstaltungsort für
den Transfer von
Technologien und
Informationen
500m² Fläche bietet
Platz für 200 Gäste
Showroom für
immersive Inhalte
Ziel: Erschließung des
Forschungs- und
Entwicklungspotenzials
immersiver
Medientechnologien
Netzwerk,
Forschungseinrichtung,
Entwicklungslabor und
Showroom in einem
Bietet Austausch im
vorwettbewerblichen
Umfeld
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READY PLAYER ONE, Ernest Cline, 2011 – Steven Spielbergs next big thing
VR a substitute to cinema?
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Gartner Hype Cycle for Emerging Technologies 2016
VR has reached the “slope of enlightenment”
mainstream adoption expected in 5 to 10 years
lots of VR/360 activity by media industry as well
mainly unstructured and “trial and error” approach
what’s missing for a more structured approach?
VR is through the “trough of disillusionment” – is it?
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360° Video vs. Virtual Reality Google Tilt Brush meets Dr. Strange
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HMDs – low budget to high budget Wired Headsets are about to transform to wireless
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Cameras – they come in all shades
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VR/360o Video and the Value added chain What is already happening today?
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VR is an egocentric media
YOU ARE THERE
VR ENGAGES DIFFERENT PARTS OF THE
BRAIN THAN CINEMA OR TV “I was in…”
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VR Challenges
HOW CAN WE CREATE EXPERIENCES THAT MATTER TO OUR AUDIENCES?
Too many to list… see back in the days with good old 3D and add some more
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Videogrammetry & 360° Video
How to Immediate the feeling of virtual presence?
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Resolution 10K x 2K per eye & Stereoscopic real-time stitching & panoramic live streaming to VR glasses
3D OmniCam-360
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Real Time Stitching Engine (RTSE)
On-set live preview (panorama film
production)
Live streaming applications
10 Single Displays
Overall Panorama
OmniCam-360 shooting
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Streaming to PCs, tablets and VR glasses.
Available on Porsche Newsroom
Porsche Newsroom @IAA 2015
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Helicopter Flight Production L.A. 2015
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Spherical extension
Top camera mount for 4K-Cam
with fisheye lens - already
designed recently used for car
commercial
Integrated camera set-up
OmniCam next steps
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Berlinale Medienboard reception
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VR is an egocentric media
VIRTUAL ENVIRONMENTS ARE MEASURED BY PRESENCE
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Presence
“A perceptual illusion of nonmediation.”
“The subjective experience of being in
one place or environment, even when
one is situated in another.”
“The sense of ‘being there’.”
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Social VR – create the „being there“ effect Oculus Connect Oct. 2016
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IMAX VR Experience Centre
Prices are $7, $10 and $25 (for the Sampler; 25 min.)
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VR a substitute to CINEMA? Or is it an experience inside the CINEMAS?
Maybe on top? But did this work with the autostereoscopic screens?
Focus on the cinema experience – USP: the shared experience
It‘s just another technology to create an immersive experience
But: CONTENT is KING
And…
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Fraunhofer-Institut für Nachrichtentechnik, Heinrich-Hertz-Institut, HHI
Kathleen Schröter
WE PUT SCIENCE INTO ACTION.
Kontakt:
Kathleen Schröter [email protected]
+49 30 31002 424
Einsteinufer 37 10587 Berlin