Copper Nickel Literary JournalPublic Relations Plan

By: Samantha SilverApril 2010

Professor Hamilton BeanAdvanced Public Relations

Executive SummaryThe public relations plan for Copper Nickel Literary Journal presents an analysis

of the situation, organization, key publics, goals, objectives, strategies, tactics, and the

evaluation. Copper Nickel is a journal that takes pride in its dedicated staff and pure love

of literature. The journal has a unique submission process, which makes it possible for

student to have their works published next to the works of famous authors. This is just

one of the many reasons Copper Nickel has gone from a small campus journal with

almost no staff, to a journal with national recognition and a staff of nearly 25. Copper

Nickel is currently doing many public relations efforts in order to spread the word

throughout Denver. They consistently hold events on and off campus to celebrate the

works of local and national authors, put on a literary contest with a grand prize of $1,000,

are active on Facebook and Twitter, and are currently sponsoring 2010 AWP conference

in April. These efforts are spearheaded by the leader of Copper Nickel: Dr. Jake York,

and all of them align with the journal’s vision to spread the importance of reading and

literature in society. The public relations efforts mapped out in this plan will complement

and strengthen the current efforts in an attempt to achieve the overall goal of selling more

subscriptions.

Table of Contents

Section One: Research1.1: Analyzing the Situation……………………...….pg. 1-31.2: Analyzing the Organization……………………..pg. 4-91.3: Analyzing the Publics…………………………...pg. 10-15

Section Two: Recommendations2.1: Goals, Objectives, Strategies, and Tactics………pg. 16-212.2: Budget……………………………...……………pg. 22-252.3: Schedule………………………….……………...pg. 26-34

Section Three: Evaluation3.1: Evaluation Plan…………………………………..pg. 35-39

AppendicesAppendix A: Collateral Materials

Bookmark Mock up Coaster Mock up Print Advertisement/Flyer One Print Advertisement/Flyer Two Chalk Message Mock up

Appendix B: Research Documents Facebook Fans Survey Quantcast.com Analysis Exploratory Survey Message Sources Media List