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Discover Sailing Program

Update for States and Clubs - July 2012

Ross Kilborn

Sport Development Director

Participation Plan Priorities 2012-13

1. Tackers

2. Sailability

3. Discover Sailing

Tackers

The highest and first priority Helping the new States (Tas, WA, NSW and Qld)

become effective and self sufficient ASAP Overachieving the target numbers to make up for

2011-12 shortfall

Sailability

Continuing the culture change Inclusion at clubs Pathway based

Volunteer Training Establishing a measurement system

Discover Sailing – other components Courses – assist States with implementation Experience – publish more guidelines Days – assist States who will run one this year Crewing – establish and promote matching service Communications – see the balance of this presentation

….its about helping clubs make changes and implementing

Discover sailing eg appointing hostsPicking low hanging fruit Broad promotion – comes next year

Summary of Discover Sailing Communication

2011-12 Research and Design

2012-13 Launch & Implement at Clubs

1. July - to Club Officials & Members

2. Implement at Clubs

3. Post Olympics and Pre Summer – promote to “connected” people – low hanging fruit

2013-14 Promote to wider public

2011-12 Research and Design

December - gemba Report tabled January – June

Program design by Yachting Australia Clubs consider and adopt gemba RecommendationsClubs consider and adopt Discover Sailing Program

March – Q1 Newsletter to Gold Card Holders March - Letter to YATC’s April - Letter to Club Commodores June – Q2 Newsletter to Gold Card Holders

2012-13 Launch & Implement at Clubs

July – launch to Club Officials Gold Card Newsletter State Associations’ Club Meetings Australian Sailing Ads

Post Olympics and Pre Summer – the public NSW BIA Boatshow Federal Minister Formal Launch?Member get member/invite a friend – low hanging fruit Local area marketing by clubs – essential

2012-13 Service Delivery at Clubs

gemba Recommendations about Clubs Clubs adoption of Discover Sailing

gemba Recommendations for Clubs Improve the image of Clubs – make them more welcoming and inclusive Help reduce the entry costs – provide club boats for example, and promote

crewing opportunities. Discover Sailing Experiences Help reduce the initial commitment – for example introductory, flexible,

concessional membership Increase the emphasis on relaxed social racing - rather than just

competition Reduce the time commitment – shorter forms of participation are what a

time poor community wants Improve the information and communication – make information more

available and appropriate to newcomers and make sure the pathways are clear

Clubs Adoption of Discover Sailing Is the way we currently present our club to new participants

successful? Have we seriously considered and adopted the Sailing Pathway? Is our current external signage and website attracting and servicing

new visitors and will we display the Discover Sailing logo? Is the clubs profile on MyClub up to date and accurate with regard

to the services, programs and facilities offered? This is where the Discover Sailing website will take them.

Are we going to have & promote Discover Sailing Hosts?

Clubs Adoption of Discover Sailing Cont. Will we participate in Discover Sailing Days?

an Australia wide Discover Sailing Day on Sunday 27 October 2013 State based initiatives in 2012 Our own Discover Sailing Days to suit us

Do we want to deliver the Discover Sailing Learn to Sail Programs in either Dinghies or Keelboats (if not already)?

Are we going to offer the Discover Sailing Experience? Do we want to significantly increase the number of juniors and adopt Tackers

( if not already ) Do we want to be inclusive and adopt Sailability ? Is our Crew matching service well promoted and supported ?

Sailing’s Pathway – the backbone

Have clubs considered and adopted the Sailing Pathway ? What levels on the Pathway does the club offer ?

Introductory Racing ?Club Coaching ?

Green Fleet Guidelines for juniors

See Yachting Australia website under Participation for details

Yachting Australia Support with low hanging fruit – local area marketing Merchandise for Discover Sailing Hosts eg polo shirts

In YA Online Shop Now Mobile Display Unit for Boatshows and Events

Available now via State Associations Promotional Material e.g. banners, posters, decals,

flags etc In YA Online Shop in September

2013-14 Promote to Wider Public

Confidence in service delivery at Clubs Can we secure funding for media? Sponsors / Partners?

Summary

The focus of Yachting Australia and the State Associations in 2012-13 is in helping clubs

1. Implement Tackers

2. Embrace Sailability – inclusive clubs, pathway based

3. Implement gemba’s Recommendations

4. Adopting the Discover Sailing Program

5. Collecting the low hanging fruit1. Friends and families of members

2. People who participate but are not yet members

3. People living in the local area interested in the Discovery