June 14, 2010

TITLE OF PRESENTATION

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INTRODUCTION

High impact

Mobile Engagement

Social BrandEngagement

ContextualEngagement

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THE PARADIGM FOR CONNECTING WITHDIGITAL ENTERTAINMENT MEDIA HAS CHANGED

Mobile Platforms

Cross-Platform Usage

Social Networks

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MEDIA USAGE IS INCREASINGLY CROSS-PLATFORM — DRIVEN BY MOBILE

Morning

Noon

Night

– Out-of-Home

Evening

– Out-of-Home

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SOCIAL NETWORKS HAVE CREATED NEW CONSUMER TOUCH-POINTS &INCREASED PEER-TO-PEER INFLUENCE

TWO-THIRDS OF THE ECONOMY IS INFLUENCED BYPERSONAL RECOMMENDATIONS – McKINSEY & CO.

• Flixster offers 2.3 Billion user ratings and reviews

• Rotten Tomatoes’ database has 1MM+ professional reviews

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CONNECTING WITH MOVIE CONTENT IS NOW HIGHLY MOBILE

MOVIES ARE THE 4TH MOST ACCESSEDMOBILE CONTENT

• Flixster shows 11MM mobile trailer views per month

• More than 20% of iPhone owners use the Flixster app

*ahead of Financial News, Traffic and RestaurantReviews

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VAST, MOVIE-FOCUSED DIGITAL COMMUNITIES HAVE MADE MOVIESA BIGGER PART OF OUR LIVES

1.4 BILLION MOVIE TICKETSWERE SOLD IN 2009

• 2MM Flixster users rate 50+Movies each month

• Rotten Tomatoes’ databasecovers 250K+ movies andincludes 20K+ trailers

Get Information

Watch Trailers

Rate, review and share

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THE ELITE MEMBERS OF THESE DIGITAL COMMUNITIES AREENTERTAINMENT CONNECTORS

Digitally connected

Brand connected

Socially connected

1.5MM NEW RATINGS POSTEDEACH DAY ON FLIXSTER

• Flixster & Rotten Tomatoes: 300K+trailer views each day

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THAT’S WHY WE CAME TOGETHER!

Social

360-Degree ContentMobile

“Certified fresh”

THE MEDIA AND INDUSTRYARE BUZZING

• “Flixster’s popular movies app isgetting even more popular.” -

• “The combo turns Flixster / RottenTomatoes into a …colossus.” -

• “The combination of Flixster’s user-written reviews and Rotten Tomatoescritic reviews …complement eachother well.” -

Watch movies, tell friends

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PERFECTLY POSITIONED IN THE NEW PARADIGM

MULTI-PLATFROM

SO

CIA

L

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ALL PLATFORMS

XXM – Monthly UVs

XXM – Monthly UVs

XXM – Monthly UVs

XXM – Monthly UVs

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THE LEADING MOBILE MOVIE APP AUDIENCE GROWTH ON ALLMOBILE PLATFORMS

• 14M+ mobile app downloads

• 6.5M monthly mobile UVs

• 42% of visits include a trailer view

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HIGHLY SOCIAL & NETWORKED 1.5M NEW MOVIE RATINGS AREPOSTED EACH DAY ON FLIXSTER

• Every rating is seen by more than 20Flixster users

• Flixster users exchange 6M+ messageseach month

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360-DEGREE CONTENT — ALL THINGS MOVIES 250K+ MOVIES REVIEWED

1MM+ Professional reviews

• 2.3 Billion User ratings

• More than 20K trailers

• Comprehensive list of show times and theatres

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AUTHORITATIVE SOURCE FOR SOCIAL TRENDING DATA

San Diego Union

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FLIXSTER CONSUMER ENGAGEMENT CYCLE

Saturday & Sunday— Rate, Review & Reconnect

Friday — Connect

Thursday — Plan

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OUR AUDIENCE INFLUENCES PURCHASE & ENTERTAINMENT DECISIONS BEYOND JUST MOVIES

Saturday & SundayFriday

Thursday

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AUDIENCE PROFILES

POWER PLAYERTRUSTEDHYPER-CONNECTOR YOUNG RINGLEADER

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POWER PLAYER

REGULARLY USES FLIXSTER /RT AS A RELIABLE “FINGER ONTHE PULSE” OF THE MOVIE-GOING PUBLIC.

• A35-49• Elite movie industry executive• Greenlights projects• Approves budgets• Oversees production, marketing, etc.

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TRUSTED HYPER-CONNECTOR

HEAVILY USES FLIXSTER / RT DAILYAND ALL WEEKEND TO GET THELATEST INFORMATION, SEE NEWTRAILERS & POST REVIEWS.

•A18-34• Knowledgeable movie fan• Omnivorous entertainment consumer• Prolific poster of ratings & reviews• Authoritative decider

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YOUNG RINGLEADER

USES FLIXSTER / RT ALL WEEKENDTO RESEARCH AND ORGANIZE MOVIEOUTINGS, TELL FRIENDS, POSTRATINGS AND CHECK OUT WHATOTHERS ARE DOING.

• Loves movies. music, TV, games• Active on multiple social networks• Prefers being mobile• Hyper-social organizer• Outspoken and expressive

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MOBILE ADVERTISING OUT-PERFORMS ONLINE ADVERTISING

LATEST RESEARCH REVEALS

• Brand Favorability    increased 5X

• Purchase Intent up 6X   Source: Insightexpress 2010