Microsoft TechDays 2007 - Lisboa 22/03/2007 5:22 PM

2007 Microsoft Corporation. All rights reserved.

This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 1

Rashied Akrum

Business Unit Manager SoftGrid EMEA

MGT008

Sponsors Microsoft Acquired Softricity

Application virtualization

On-demand streaming delivery

Policy-based management

“The technology that comes to Microsoft from the

Softricity acquisition is incredibly strategic. I truly

believe that one day in the Future we will all look back

at this acquisition and know that we were part of

fundamentally changing the way in which software

was deployed and executed on Windows (something

the Softricity team has known for some time ).”

Brad Anderson

General Manager

Configuration and Virtualization Management Product Group (CVMPG)

Microsoft TechDays 2007 - Lisboa 22/03/2007 5:22 PM

2007 Microsoft Corporation. All rights reserved.

This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 2

Fundamentals: overview

What The SoftGrid Does:

Delivers virtualized applications that are never installed, yet securely follow users anywhere, on-demand, making IT highly productive while dramatically reducing costs

Employs unique, technologies: Application Virtualization, On-demand Streaming Delivery and Policy-based Management

Saves enterprises significant savings in application management costs, help desk costs, and enables up to an increase in user up-time

SoftGrid enables software to be as instantly available and easy to use as electricity

Enables Software as a Service

“Virtualization will

replace traditional imaging and software

distribution at the desktop.”

Application Virtualization in Context

Computing resources deployed in real-time based on immediate needs

Virtual Applications SoftGridAny application on any computer on-demand via network

Virtual Hardware (Grid Computing)Can change its computing tasks in real-time

Virtual StorageStorage and backup over the network

Virtual NetworkLocalizing dispersed resources

Virtual Operating Systems Microsoft Virtual PC/Server

Can be assigned to any hardware

Microsoft Virtualization thoughts

A complete set of virtualization products, from the data center to the desktop

Server Virtualization

Application Virtualization

Desktop Virtualization

Presentation Virtualization

All assets – both virtual and physical – managed from a single platform

Application Virtualization with SoftGrid & MS

Key component of the virtualization pillar of the Microsoft’s Dynamic Systems

Initiative.

Deliver virtualization at the application layer

Software is dynamically available

Make the windows platform more cost-effective and adaptable to application and

operating system changes

Remove the barrier of installation or compatibility testing between applications.

Continue delivering versions for best of both worlds in the Terminal Server world

and the Rich client environment

Reduce costs associated with deploying new versions of software and

applications to desktops and deliver Infrastructure Optimization.

Available via the MS channel (in pricelist) since January 1st 2007

Instantly On

Available Anywhere

Secure

Microsoft TechDays 2007 - Lisboa 22/03/2007 5:22 PM

2007 Microsoft Corporation. All rights reserved.

This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 3

SoftGrid Fundamentals

SoftGrid Extensions for SMS

Manage Virtual Apps via SMS

The SoftGrid® Platform

The Engine

Application

virtualization

On-demand delivery

Centralized, policy-based application management

Microsoft SoftGridDynamically Delivering The Virtual Application Solution

Rapidly packages

applications through active watch technology including

execution dependencies.

Delivers launch threshold of appli-

cation through dynamic streaming protocol and caches for repeat

use. Supports disconnected mode.

Applications delivered by highly

scalable infrastructure and assigned by Active Directory.

Optional application license enforcement.

Microsoft SoftGridDynamically Delivering The Virtual Application Solution

Applications are virtualized per instance:

Files (incl System Files)RegistryFonts.iniCOM/DCOM objectsServicesName SpacesSemafores, Mutexes

Applications do not get installed or alter the operating system

Yet tasks process locallyon the host computer.

Microsoft SoftGridApplication Virtualization

Microsoft TechDays 2007 - Lisboa 22/03/2007 5:22 PM

2007 Microsoft Corporation. All rights reserved.

This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 4

Flexible application deployment:Pre-cached to clients with traditional updates

Pre-cached with dynamic updates

Pure dynamic delivery

Integrated reports and metering

Enterprise scale

Microsoft SoftGridIntegration with Systems Management Server

Microsoft SoftGrid Components

SoftGrid Client For Windows Desktops

SoftGrid Client For Terminal Services

SoftGrid Virtual Application Servers

SoftGrid Sequencer

SoftGrid Management Web Service

SoftGrid Data Store

Softgrid Funtionalities

How does a new employee get’s their functionality when they need it on the right time?

Customer Benefits

Microsoft TechDays 2007 - Lisboa 22/03/2007 5:22 PM

2007 Microsoft Corporation. All rights reserved.

This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 5

Value Proposition

• Eliminate or dramatically reduce common, costly application

management processes, including installations, regression testing and business continuity• Suncor Energy migrated over 1,300 applications to XP in 3.5 months

• Accelerate application deployments, updates and terminations costs by over 80%• Sanofi-Aventis reduced application updates from 2 weeks to 3 hours

• Reduce help desk costs by over 30%• Heartland Financial reduced help desks calls from 2 hours to 10 minutes

• Reduce end-user down-time by 80%• Babson College increased end user up time by instantly provisioning new apps

• Consolidate terminal servers• Fidelity National Financial eliminated 13 terminal servers

• Support thousands of users from a single server

What if you could reduce the cost of managing your applications by eliminating many of the

steps normally needed as part of application deployment solution?

Business Solutions

Centralize & Accelerate

Application Availability

Build Business

Continuity for Applications

Simplify &

Accelerate App and OS Migrations

Reduce Application

Management Costs

Consolidate

Servers

Build a Utility

Computing Environment

Improve

ApplicationSecurity

Application

Validation

Enable Roaming

and Free Seating

Technical Solutions

Eliminate AppConflicts and

Regression Testing

Run MultipleJava VMs on the

Same Computer

Consolidate,Standardize

and StabilizeImages

Consolidateand Track

ApplicationPackages

Consolidateand Stabilize

WindowsProfiles

SupportBranch

Offices

ReduceHelp Desk

Calls

Manage SoftwareAssets without a

SeparateSystem

Reduce Application Management Costs

How to support a end customer in a full production enviroment

Microsoft TechDays 2007 - Lisboa 22/03/2007 5:22 PM

2007 Microsoft Corporation. All rights reserved.

This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 6

Market Readiness & Licensing

Desktop Optimization Pack for SA

Cost EffectiveAgile Intelligently Managed

Locked Down

Application mgt

Patch mgt

Diagnosis & Repair

Asset management

Control access

Enhance

interoperability

Protect & recover data

Identify threats

Reduce Helpdesk cost

Real time asset mgt

Maximize productivity

Accelerate

deployment

Maximize

accessibility

Flexible computing

Delivering the most cost effective & flexible Windows desktop management solution

The Optimized Windows DesktopVista Enterprise + Microsoft Desktop Optimization Pack :the most cost effective & flexible desktop management solution

Microsoft SoftGrid: What: Application virtualization and streaming

Apps delivered to users at log-on, in seconds

Delivery of apps only to authorized users

Access approved applications from any licensed machine

Impact:80% reduction in app management costs, 30% reduction in helpdesk costs, 4x increase in user up-time

Microsoft Software Asset Inventory:

What: Advanced inventory scanningEfficient scanning of system for MS and 3rd party software

Matches app headers against 430K software titles

Reports include details on license types

Microsoft Advanced Group Policy Management:

What: GPO versioning, change management, and delegation

Search for conflicting policies or specific objects

Easily version and roll back group policy changes

Supports delegation, workflow process for changes

Microsoft Diagnostic & Recovery Toolset:

What: Efficient diagnosis and recoveryRecovery instead of reinstallation

Flexible recovery options with less downtime

Includes all features of Windows Vista Business plus:

Four Virtual Operating Systems

Windows BitLocker Drive Encryption

Multi-lingual User Interface (MUI)

Subsystem for Unix-Based Apps (SUA)

SoftGrid

Asset Inventory Services

Diagnostic & Recovery Toolset

Advanced Group Policy Management

Boost in IT productivity

Up to 80% reduction in IT labor costs from “Basic” to “Rationalized” (IDC)5

Boost in end-user productivity

Organizational agility & competitiveness

Desktop infrastructure optimizationOptimizing desktop infrastructure brings significant benefits

Fully automated

management, dynamic

resource usage

Strategic asset

Dynamic

5 Optimizing Infrastructure: The Relationship between IT Labor Costs and Best Practices for Managing the Windows Desktop, IDC #203482, October

2006

Uncoordinated, manual

infrastructure

Cost center

Basic

Managed IT Infrastructure

with some automation

Efficient cost center

Standardized

Managed and consolidated

IT Infrastructure

Business enabler

Rationalized

Microsoft TechDays 2007 - Lisboa 22/03/2007 5:22 PM

2007 Microsoft Corporation. All rights reserved.

This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 7

25

Move organizations upDesktop Optimization Pack for SA is a key enabler to the Core Infrastructure

Optimization Model

Uncoordinated, manual

InfrastructureKnowledge not

captured

Managed IT

Infrastructure

with limited

automation and knowledge capture

Managed and

consolidated IT

Infrastructure

with extensive Automation

Fully automated

management,

dynamic resource

Usage

Desktop Optimization Pack for SA

Advanced Group Policy Management

Application Virtualization &

Streaming: app compat. & accelerated deployment

SW Inventory Management &

Tracking

Recovery & Diagnostic Tools Application

Virtualization & Streaming: turning SW into centrally managed

service

Optimized Desktop

Some organizations may benefit from

just using Vista with minimal application

compatibility testing

More organizations require more formal

procedures for application lifecycle,

problem, change and asset management

Many organizations

require a more robust

asset, application and

end to end

infrastructure

administration definition

Size

Co

mp

lexity

Desktop and Infrastructure Optimization:

Optimized Infrastructure

Standard Business

OS+Application Compatibility Toolkit

Accelerate their migration to Vista

Migrate from Windows XP to Windows Vista

How to migrate without the re-installing all your applications again

Resources

MDOP, External Information -http://www.windowsvista.com/optimizeddesktop

Legacy Softricity Site – www.Softricity.com

More information:SoftGrid-Application-Virtualization-The-Next-Frontier White paper

Microsoft TechDays 2007 - Lisboa 22/03/2007 5:22 PM

2007 Microsoft Corporation. All rights reserved.

This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 8

Thank You

The Journey Continues !

SoftGridMicrosoft®

Application Virtualization

And Software Streaming

Pergunte aos EspecialistasObtenha Respostas às Suas Questões

Dia 21, 17h – 19h

Dia 22, 11h – 13h

Outros RecursosPara Profissionais de TI

TechNet Plus

2 incidentes de suporte gratuito profissional

software exclusivo: Capacity Planner

software Microsoft para avaliação

actualizações de segurança e service packs

acesso privilegiado à knowledge base

formação gratuita

e muito mais.

www.microsoft.com/portugal/technet/subscricoes

Microsoft TechDays 2007 - Lisboa 22/03/2007 5:22 PM

2007 Microsoft Corporation. All rights reserved.

This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 9

Questionário de AvaliaçãoPassatempo!

Complete o questionário de avaliação e devolva-o no balcão da recepção.

Habilite-se a ganhar uma Xbox 360 por dia!

MGT008:

Softgrid Application Virtualization: Entender a Arquitectura e as Capacidades

© 2007 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.