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Introduction PageICBAN INTERREG IVA

PROJECT UPDATE

Harnessing Creativity Project

Reference Group Meeting- Friday 22nd March 2013

Introduction PageBrief Overview

Creativity is acknowledged as fostering cultural, social as well as economic gains

Harnessing Creativity is a cross border project, celebrating and enhancing creative and business talent throughout Leitrim, Fermanagh, Tyrone and surrounding Counties. The project, delivered by Leitrim County Enterprise Board, in co-operation with its partners, offers a number of capacity building activities including training, master classes, mentoring.

Introduction Page

• €799,880 in funding through European Union’s INTERREG IVA programme

• Three year timeframe –June 2012- May 2015• 7 Partners cross-border across 3 County and

District Councils• Project Partners –ICBAN, Leitrim County

Council, Fermanagh District Council, Omagh Enterprise Company &Tyrone Donegal Partnership, Leitrim County Enterprise Board,

Project Key Stats

Introduction Page• Target of 200 creative sector participants and

90 wider business participants • 35 open invitation Master classes per cycle –

exploring new applications processes and techniques

• Target of over 80 workshops and classes plus one-to- one mentoring and support for business promotion

• 3 Creative Labs per cycle - total of 90 participants

• 2 regional showcase events and touring exhibitions - target attendance of 1600 people

• Tour of concept exhibition to 6 further locations

Project Key Stats

Introduction Page• Predevelopment – January –February 2013• Branding – completion of project branding including logo

and guidelines March 2013• Website – recruitment of web development company/

holding page established- March 2013• Project Launch event: 15 March 2013 , The Dock ,

Carrick –on-Shannon (140 participants)( Live streamed to South West College, Enniskillen- (56 participants )Event watched online at 59 other locations including Dublin, Shannon, Belfast and Brighton UK.

• Creative Labs call for participants: 15 March 2013- submission date 22nd April, labs start up early May 2013

Project Milestones 2013

Introduction Page

• Capacity Building Activities: Workshops start late April 2013

• Master classes – mid April 2013 – 35 master classes to take place in Phase 1

• Project website launch: May/June 2013• First Cycle of activities: March 2013 to May 2014• Second Cycle: Jan 2014 to May 2015 • First Showcase Event: Sept 2013 • Second Showcase Event: Sept 2014 • Project Completion: May 2015

Project Milestones 2013

Four Strategic Objectives: Strengthening Creativity

1. strengthen the innovative and competitive vitality of creative sector businesses (new thinking, new technologies, new market opportunities)

2. build capacity for effective networking and collaboration (new business, unexpected creativity, sustainable value)

Four Strategic Objectives: Harnessing Creativity

3. build stronger collaboration with broader economic sectors to harness creativity in product innovation

4. promote creative thinking for innovation in the region and promote the region as a centre of creativity and culture reflecting its natural resources

Benefits of the project at a local authority level

Capacity Building Activities throughout the project linking 7 project partners over 3 local authorities.•Harnessing Creativity has the underlying aim of catalysing and harnessing the creative sector community as a driver for innovation and growth within the wider economy of the ICBAN region.•To contribute to stronger linkages beyond the region as a beacon for creative excellence to attract potential visitors, investors, open up to new markets & creative business.•Shared learning between the project partners and participants•Being creative from top to bottom, project steering group will think creatively around how to build and support creative energy on the ground.•To encourage and enable connections, collaborations and networking throughout the region and beyond which will have a legacy after the project.•To think in new ways about local resources and how they can be used to articulate the true essence of the region in marketing the products of the region itself.

The Vision To complement ‘Knowledge Transfer’ and traditional R+D with ‘Creativity Transfer’ to drive a greater level of innovation and unlock new sources of added value (delivering values as well as value) To help the creative sector become better at business, and the business sector to become better at creativity For Local Authorities and Enterprise Agencies to learn how to support and use creativity for regional development as a cross-border capacity To foster an internationally recognised creative region

Thank You Page