Title Slide

Data Sources

Alhurra & Radio Sawa SurveysCOUNTRY YEAR OF LATEST

SURVEYCOVERAGE SAMPLE

SIZEALHURRA

MOE*SAWA MOE*

Jordan 2007 National 1,500 1.94% 2.10%

Iraq 2007 National 2,000 2.18% 1.92%

Egypt 2007 National, with exception of frontier governorates (< 2% of population not covered)

1,995 1.19% 1.19%

Morocco 2007 Urban centers with population of 20,000 or greater 2,000 2.03% 2.12%

Lebanon 2007 National 1,001 2.87% 1.68%

Saudi Arabia 2007 National, but coverage limited to citizens and Arab expats only

2,004 1.52% .95%

UAE 2007 Emirates of Abu Dhabi and Dubai, survey limited to citizens and Arab expats only

1,225 2.10% 2.79%

Kuwait 2007 National, but coverage limited to citizens and Arab expats only

1,201 2.07% 1.53%

Algeria 2007 Urban centers of 10 Northern provinces 1,504 1.52% NA

Bahrain 2006 Capital only 1,200 2.57% 2.38%

Qatar 2006 Capital only 1,000 2.98% 2.81%

Tunisia 2006 Eleven governorates 1,507 1.37% NA

Syria 2008 Telephone survey (75% population coverage) 1,502 2.52% 2.29%

Survey research for Alhurra TV and Radio Sawa in the Middle East is done by ACNielsen and D3 Systems (for Iraq and Syria only) through the BBG's global research program independently managed by the Washington, DC-based research firm Intermedia. Unless otherwise noted, interviews are face-to-face among adults (aged 15+) *MOE= Margins of error. Margins of error at 95% confidence level, based on assumptions of simple random sampling. Multi-stage cluster sample designs were used except in the Gulf countries, where some adaptations of random household selection procedures were required to comport with local cultural norms.

Reach

Middle East Reach

Total Audience of Alhurra and Radio Sawa

Alhurra TV and Radio Sawa Weekly Audiences by Country

Alhurra Trends

18.7

33

11.8

20.7

12

18.8

2.6

21

24.4 27

36.6

18.3

16.9

9.4

28.5

4.3

11.8

32.7

14.2

28.8

16

26

7.9

23.1

4.9 10

64.1

18.3

16.2

30.6

13.6

30.5

16.6

7.6 10

.4

0

10

20

30

40

50

60

70

JOR

DA

N

KU

WA

IT

LEBA

NO

N

BAH

RA

IN

KSA

MO

RO

CC

O

TUN

ISIA

UA

E

EGY

PT

ALG

ERIA

QA

TAR

2004200520062007

Weekly Viewership of Top Six Broadcasters in Iraq

Radio Sawa Trends

25

46

28

43 42

7

63

28 29

3

35

6

41

55

1017

40

3

23

5

37

61

9

71

31

8 5

37

54

8

22

01020304050607080

JOR

DA

N

KU

WA

IT

LEBA

NO

N

BAH

RA

IN

KSA

MO

RO

CC

O

UA

E

EGY

PT

QA

TAR

2004200520062007

Radio Sawa Listeners Under 30

Reliability

Reliability of Alhurra

9348

769189

868283

90

219

133

78

1610

6

0% 20% 40% 60% 80% 100%

UAEIRAQ

KSAKWTLEB

MORJORALGEGY

TrustworthyNeither"VeryUntrustworthy

Reliability of Radio Sawa

Understanding

“Understanding” QuestionQ: To what extent has your listening to Radio Sawa/viewing of Alhurra

increased your understanding of: current events/American culture and society/U.S. policies?– A great deal – Somewhat– Very little– Not at all– Don’t know/Not relevant

Alhurra: Understanding of Current Events

42

6983

7682

7079

615358

3117

24 1830

21

3947

0102030405060708090

Jord

anLeb

abnon

KuwaitUAE

Mor

occo

Egypt

Iraq

Saudi A

rabia

Algeria

GreatDeal/Somewhat

Very Little/Not at all

Base: Past-week viewers of Alhurra. “Don’t knows” excluded from analysis.

Alhurra:Understanding of U.S. Culture and Society

29

48

7670 68

5258

46

71

52

2430 32

4842

54

01020304050607080

Jord

anLeb

abnon

KuwaitUAE

Mor

occo

Egypt

Iraq

Algeria

Greatdeal/SomewhatVery little/notat all

Base: Past-week viewers of Alhurra. “Don’t knows” excluded from analysis. Question not asked in Saudi Arabia.

Alhurra:Understanding of U.S. Policies

29

48

7670 68

5258

46

71

52

2430 32

4842

54

01020304050607080

Jord

anLeb

abnon

KuwaitUAE

Mor

occo

Egypt

Iraq

Algeria

Great deal/SomewhatVery little/not at all

Base: Past-week viewers of Alhurra. “Don’t knows” excluded from analysis. Question not asked in Saudi Arabia.

Radio Sawa Understanding of Current Events

Radio Sawa Understanding of Culture & Society

Radio Sawa Understanding of US Policies