a seamless message

TJAT

Tjat Messaging Ecosystem:

• Offer all essential internet

messaging services – Instant

Messaging, Email and Media

Sharing with no Client or

Infrastructure investments

• Instantly Connect your Mobile

community to the web

communities of IM, Email and

Social Networking, maximizing

networking effect of mobile

services and handset value.

• Browser Based Solution – All

Handsets with browsers are

enabled, from low range entry

point handsets to mid and High

end devices.

Global Social

Network (~6.5 Bill.)

Instant

Messaging

Users

(~1 Bill.)

eMail

Users

(Several

Billions)

Mobile

subscribers

(~3.5 Bill.)

Expand the mobile web

TJAT Services -A Full Messaging Portal

Combine all essential user needs into one portal in all Languages, with…

– Immediate connection to All WEBcommunities & Social Networks – ICQ, MSN, Yahoo, Facebook, etc.

– Access to All e-mail boxes of your choice – Remote Media/Picture Storage with

Uploading, Downloading and Sharing– Broadest Handset support and Superior

User Experience • Browser Based• Mobile Widget• Native SIP Support

All Networks, All Devices and in all

Languages

Solving Handset Fragmentation Problem

• 62 Handsets – 75% of IM Traffic at a W. European MNO

• 119 Handsets – Generated 90% of IM traffic.

• 409 Handsets accounted for 100% of IM Traffic

409 different handsets using Tjat services:Fragmentation Pie Chart of handset types of one MNO

Amazing Usage Growth:17,000 users in 6 weeks from Launch

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22/11 27/11 2/12

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27/12

Users

Users

MNP of 2,000,000 Users -> ~1% penetration rate!

• Phenomenal Stickiness

• Average of 6MB TJAT traffic per subscriber

• Over 7,000,000 messages exchanged

“The usage stats far exceed Vodafone's expectations” - Mobile Marketing Magazine, December

06, 2007

David Duron, Consumer Marketing Director at Vodafone Czech Republic

Amazing Usage Growth:6% penetration rate!

Mid May Launch Portal Operator of 180,000 Users -> 11,000 Users in 3 months

Steady Growth in Users and Usage per User

The Tjat Messaging Widget

• Launch All your Messaging needs from one Icon with a Superb User Experience– Sound & Vibration notifications– Picture based Buddy Lists– Exciting Emoticons & full Animation

• Server Based technological capabilities – Multiple applications running simultaneously – Flexible, extendable and scalable – Low footprint and minimal data traffic

The Best of Both WorldsBrowser Based & Client Applications

The Instant Messaging Widget

“Finally Mobile IM as Web IM”

- All Web IM services in one interface

– similar functionality as the Web IM

• Delivering a Familiar User Interface

– sophisticated effects & animated emoticons

• User Interface delivered in numerous Languages –

– defined by the consumer

• Server Based SAAS solution fully hosted by Tjat

– No Risk - Extremely low cost of CAPEX / OPEX

• Increased ownership & interaction with the end user, reducing churn!

One Click

Launch beginning Q4 2008

Widgetting “The E-Mail”• Accessing multiple email accounts

– Read, Reply and Compose including Tjat animated emoticons

– Store and/or forward attachments

– Save selected emails on the handset

• Pull/Push capabilities defined by the end user– with Sound & Vibration Notifications

• One screen representation of all email accounts

optimizing data traffic usage to a minimal, downloading only select to read emails

Launch end of Q4 2008

The Ultimate Contact List“convergence at your fingertips”

• From one interface communicating Voice, SMS, Instant Messaging, Email, Blogs, Social Network and other WEB 2.0 for all usage scenarios

• All networks all Media

Any mobile network, cable, WiMax etc.

• Same Contacts, Look, Feel & Experience

on all screens used by subscribers anywhere

Unifying the contact lists – the ultimate, presence enabled

Address book for all communication needs

Launch est. Q1 2009

Flexible Business Models

• Revenue Share

– Traffic Based

– Premium Subscription - Monthly/Weekly

• Stepped License (Subscriber population steps)

– Minimum First Step

– Additional Steps per User or per Bulk

• Additional models for internal promotions and Advertising

• Monthly SLA dependent on SLA commitment level and responsibilities

Fully Hosted by TJAT (SAAS) no need to invest in hardware or service delivery integration

Integrated Backbone – turn-key delivery meeting specific requirements of the operator

Operator’s Benefit Summary

• ALL Handsets and ALL Data access networks.

– Browser Based and Mobile Widgets solutions

– From Pure Text to Fully Animated Emoticons

– Dynamic Optimized Services for the handset capabilities

• No Risk for the Telco Operator: Minimal CAPEX/OPEX

– Superior VAS User Experience

– Flexible, Scalable & Extendable

– Multiple Languages

• A Creation of a fully branded Converged Portal for the Telco Operator:

– Branding Awareness across all screens & networks

– Forming a direct relationship with the Subscriber via their Web services

One Messaging Portal:

Web Instant Messaging, Web 2.0 , all Email Accounts & Remote Storage

True Mobile Convergence – Messaging on the go

TJAT Gateway

Web

Fixed Line

Operators

Mobile

Operators

Deliver a consistent and branded messaging interface across all devices a subscriber owns, turning all screens into home messaging devices with a mobile like address book –

Mobile, DECT, PC, Cable Set top Box

Partnerships

Connecting Your World

Anytime, Anywhere

2. Select your

Community

3. Login to Your

Account4. IM support for

presence, and

emoticons

Instant Messaging & Email with Your Family, Friends and Associates

1. Click Tjat

Messaging

Thank You!