Soar to New Heights with TKG

Kitchen & Bath Industry Capabilities

Industry Experience• TKG has over six years experience in the Kitchen & Bath Industry.

The firm has remained in touch with industry trends and is constantly seeking and evaluating traditional and digital opportunities for our clients.

• We have over 8 years experience in media planning and buying in both print, TV and digital properties.

• We attend industry conferences, stay connected with the media and follow what other brands are doing within industry as well as within the digital space.

• The TKG team brings extensive knowledge and knows what it takes to drive successful on and offline marketing campaigns.

Our Strengths

Media Planning & BuyingEmail Marketing Programs

Social MediaPromotions

Digital CreativeGraphic Design

Public Relations Digital PR

Integrated Partnerships

Digital Media

Our digital media buying experience spans several channels including but not limited to:

• Direct – Scripps, Cooking.com, Kitchens.com• Targeted Ad Networks• Behavioral Targeting Programs – Yahoo!• Blogs – sponsorships • Social Media – Facebook, YouTube• Search Engine Marketing

Sampling of BlogsProConnection - Service MagicK+BB CollectiveKitchen Details and DesignKitchen and Residential DesignKitchen SyncWow! For The Home FreshomeThe Essential KitchenBlogHer Publishing Network

Digital PR: Blogs

Opportunities:• Sponsored blog posts• Advertising• Sweepstakes• Editorial• Social Media Mentions

Behavioral Targeting – Digital Media Target audiences using keywords similar to SEO or SEM

Display advertising instead of Text with access to 77% of all internet users in a targeted area such as:

Newspaper SitesShineYahoo

Nationally recognized platforms delivering targeted impressions your very specific audience.

For example:Searching for: • Target women 35+• $75k HHI +• Kitchen Remodel• Countertops

Customized Social Media

Custom Facebook Page – DCS Appliances

- Platforms- Custom Facebook pages- Custom Myspace layouts- Custom Twitter backgrounds- Custom Youtube layouts

-Facebook/Myspace Capabilities- Custom graphic layouts- Audio/Video players

- Links to other pages or websites

-Mailing list signup, surveys and other forms

Using CSS, HTML and FBML we can create stunning visual brand representations on Twitter, Facebook, MySpace and Youtube.

Social Media Strategy • Create an engaging environment that allows the consumer to spend more

time with the brand, helping to develop the relationship– Designer Submitted Content– Interactive Features (Voting, Polling, Comments, Uploading Multimedia, etc) ask the

design trendsetters what their opinions are create a forum for discussion

• Connecting social media users with the Brands other forms of communication– Email Newsletter, Website, Promotions, Sweepstakes, Partnerships

Social Media Strategy (cont.)• Finding relatable, quality content to be

distributed by the social media channels

– Company News and Product Information

– Industry News and Trends

– Relatable Topics: Travel, Cooking, Design, etc.

• Connect with industry and design professionals that will share content

– Interior Design, Kitchen Design, Dealers/Retailers

• Connect with writers & bloggers, develop relationships with key gatekeepers

• Provide Basic Levels of Customer Support

– Link to customer service information, handle basic inquiries

Web Services

LaurenConrad.com

- Planning- Project proposals- Timeline drafting- Technical specifications- Financial scope

- Design- Websites of any size

- Creative, modern and efficient designs

- Latest coding standards

- Clients Include- Actron Manufacturing- Lauren Conrad- Johns Hopkins University

- Development- PHP, MySQL, Javascript

- E-Commerce and content management

- Advanced coding projects

Email Marketing

- E-Newsletters- Custom brand graphics- Layout design and coding

- Images, text and links with analytics

-Database Management

-Project Management-Weekly, Monthly Campaigns

-Can Work with any Email Client-Vertical Response-mUrgent-Constant Contact

Mobile Design

- Mobile Web- Brand consistent images- Speed optimized pages- Mobile efficient ideas

- Mobile Applications- Advanced applications- Cost-effective applications

- Top mobile development advisors

- Markets- IphoneAppstore- Blackberry App World- Android Market

Digital Advertising

- Ad Platforms- Standard banner ads- Page roadblock ads- Interactive ad platforms- Full page overlays

- Ad Capabilities- Gif animated ads- Flash animated ads- Survey and signup ads

- Ad Types & Sizes- Leaderboard (720x90)- Full Banner (460x60)- Square button (25x25)- Skyscraper (120x600)- Custom Sizing

Integrated Partnerships

• 360 Degree Marketing Programs are our specialty. We leverage every element of an opportunity for the brands that we represent. – Great opportunity for Caesarstone: Apartment Therapy

• CASE STUDY: TKG brought DCS by Fisher & Paykel the opportunity underwrite America’s Test Kitchen (ATK), a long standing public television show. The opportunity consisted of the basic integration and sponsorship elements. DCS now has over 15 elements integrated into the partnership.

Dealer trainings at the test kitchen in Boston Live Streaming from Conferences, Tradeshows & Events Social Media Giveaways to consumer interact with the brand Comprehensive Social media Integration Blogs Digital Promotions Rights of use for ATK recipes, videos and other custom content for

DCS promotional use (Social Media, Newsletters, Website, Trainings, etc)

Tradeshow Support

• Associated Public Relations Campaign (Digital and Trad)*• Social Media & Web Live Streaming

– Broadcasting Video Live through multiple channels including high-level bloggers, social media pages and the company Blog/Website

– Hours of footage can be broadcasted and used later for additional social media content

• Assist with the development of the programming and schedule– Acting as an on-site producer working with high-profile guests, press,

videographers, employees, etc.

Public Relations

TKG has a wealth of experience with the 4 steps of PR Outreach. Researching the right audience, publication & contact(s)Planning the right timing, materials & follow-up Implementing what was plannedEvaluating the successes and what could be improved

Tactics Targeted Campaigns – customized press kits, press releases,

Social Media Releases and alerts The Right People – TKG has strong relationships with editors

at consumer and trade publications within the shelter, epicurean and home improvement segments.

Public Relations

Product Placement Opportunities

• Oprah Winfrey Network (OWN)• Rachel Ray• Danny Lipford• America’s Test Kitchen• DIY

Speaking EngagementsKBDN Network is following up the successful launch of its inaugural program on KBDN Radio, the “Executive’s Forum” is a radio-style podcast platform designed for kitchen and bath professionals to share vital information and insights into the economy as well as the trends impacting the kitchen and bath industry - all from top executives, corporate decision-makers and key association officials.

NKBA – Host NKBA Chapter meetings at selected showrooms across the county featuring the company’s most innovative products and talking about the latest trends, technologies and innovations in this industry.

IBS Education Series – The Architecture & Design Track features many industry professionals speaking about topics such as “Reinventing the Kitchen”, “Design Trends for Gen Y” to “Design Trends Roundtables”.

Dwell on Design – Features more than 160 leading design, sustainability, and culinary thinkers presenting live on stage over three days. Dwell on Design exhibition features the latest modern design ideas from a range of product categories. The event attracts designers, architects and other trade professionals from the West Coast and all over the world.

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Prestigious Design & Engineering Awards

• 2011 International Design Excellence Award (IDEA)• Professional Builder 100 Best New Products Award • Women’s Day Kitchen & Bath Awards • National Design Awards – Product Design • NKBA Top 10 Kitchen Design Trends• Green Good Design awards in 2011 – Chicago• The Good Design Award• Interior Design’s Best of the Year• K+BB Product Innovator Award• ADEX

References

References

References “I have been working with Julie Kreisler for over three years. It was during our first meeting, specifically relating to the partnership between House Beautiful and Fisher & Paykel, that I was immediately impressed with Julie. I travel the country extensively for business, and I meet with many people in Julie's position. She stands out from her peers for many reasons, most notably for her passion and dedication to her clients' business(es).

Julie has a keen ability to build brands. Her multimedia knowledge and enthusiasm is apparent and infectious, and this consistently benefits her clients. She is creative, proactive and loyal. Whatever category of product or client she represents, Julie speaks from the vantage point of being a true marketing extension of that company. I view her as the CMO for whichever brand/organization we discuss.

Personally, Julie is honest, dynamic, and a great overall partner.

Feel free to contact me if I can answer any questions.”

Jennifer Levene Bruno – Publisher Veranda Magazine (former Assoc Pub of House Beautiful)

Contact Info

Julie Kreisler – PresidentThe Kreisler Group

115 Pine Ave Ste 330Long Beach, CA 90802

562-472-2787julie@kreislermediagroup.com