tl3 corporate book

www.tl3.tv

CORPORATE BOOK

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TL3 is a Creative Laboratory based in Barcelona which develops cutting-edge marketing and branding solutions. Our main strength is to create forward-thinking concepts aimed at achieving high-end media coverage.

TL3 thrives on its creative energy to continuously create and develop new ideas, concepts and projects. Our goal is to identify the best concepts and strategies that help enhance our clients to position their brands, products and services.

TL3’s team is constantly digging into the latest trends in consumer engagement, technology, media, communication and entertainment. By foreseeing future trends and understanding consumers’ needs, we can infuse innovation and singular ideas into the projects that we develop for our clients.

Expertise LAB Design Thinking Retail Imagineering Experience Architecture Social Innovation Virtual Reality

Expertise AGENCY Branding Strategy Brand Positioning Tribal Marketing Digital Advertainment Immersive Communication


Our Methodology & Process

BRI

LLIA

NT EXECUTION

PO

W

ERFUL IDEA

STRATEGICTHINKING

TL3 acts in two main directions with a single process.On the one hand, we are constantly innovating andthinking forward about the next future trends.On the other, we can providethe best cutting-edge marketing solutions to our clients.

Our expertise covers all stages of a project, from inception and feasibility, to implementation, execution and ultimately closure. TL3 has a unique, creative approach which blends creativity, imagination, arts and the latest technologies to generate a disruptive idea.

Open Innovation StrategyNew Business Models

Viral Marketing Strategies

ST

RATEGIC THINKINGOut-of-the-Box ThinkingEmotional Architechture

Experience Design

CR

EA

TIVITY

Forward-Thinking TechnologyDisruptive Technology Use

Self-Assembly Design

INNOVATION


Brand Tribe Consumer Experience Digital Engagement

Tribe identificationShared interests & spaces

Lifestyle

RetailEvents

Virtual Reality

LoyaltyBrand Value

Prospects

Social Media NetworkBuzz Strategy

Approach


Expertise

5

Tribal Marketing

Advertising

Experiential Marketing, Press Influencing, Communication Campaign, Brand identity, Sponsorship, Advergaming, Social Advertising

Corporate

Immersive Events, Team Building, Product Launch, Sales Pitching, Internal Marketing

Never before brands have been able to generate a ‘network effect’ as they can reach huge audiences and impact consumers, either positively or negatively. Today consumers are organized in tribes as they learn about products or services through shared

interests. Consumers no longer wantto be spoken to, they want to be understood and invited into aprocess of discovery.

We think beyond communications or channels looking for innovative, non-traditional solutions and ways to engage consumers through content or experiences. Helping them make smart choices about the brands they buy.


Expertise

6

In the evolving consumer environments, retail stores have become spaces where consumers interact and discover new and exciting products. Today’s consumers demand more enriching experiences which are meaningful and worth sharing.

Retailers must come up with immersive experiences that engage consumers and increase brand’s value. Our shopping experience aims to create innovative brand spaces and interaction activities within the retail environment. We help clients to

create innovative communication solutions, developing the ideal experience for the specific client need or target.

Retail Experience

Branded Spaces

In-store Architecture, Digital Experience, Audiovisual Installation, Pop-up Stores, Aisle Customization, Proximity Marketing

Interactive Retail

Shopping Window, Dynamic POS, Interactive Sillhouette, Smart Furniture, Augmented reality, Sound Sticker, Môn-Roi

Communication Channels

Multi-format Screen,Projection System, Creative Led, PLV


Expertise

7

Digital Advertainment

Online Marketing

Social media planning, Community management, Buzz/SEM/SMM/SEO/ORM, Fan acquisition, eCommerce, Metrics & online reputation

Digital & Content Design

VFX/3D, 3D, Special effects, Motion

APP’s

Mobile, Retail, Digital, TV, Contest

Social media has changed the way we communicate, purchase or make decisions. E- commerce has become a disruptive force in digital environments. In today’s digital space, brands need to create new personalized user experiences.

We assist our clients in creating, capturing and implementing a thoughtful digital plan. We help identifying major initiatives, stories and tools needed to accelerate social media engagement.


ESCRIBÀTokyo // Gastronomy

“The cake of the future”

Audiovisual Installation

Christian EscribàOwner of Pastry Escribà

”Thanks to TL3, everything I dream about can come true.”

The ResultInnovative PresentationInternational Media CoverageIncrease in website visits

The Creative ideaThe project’s main idea, is to generate a performance (is to perform an…), an experience that combines both, reality and fiction. An engaging audiovisual show about Escribà’s “magic” baking technique, portrayed by 3D animated characters that light up the presentation, making it an outstanding show

The Challenge

Escribà, one of the most acclaimed pastry Chefs in the world, is presenting his work at Hattori Nutrittion College, the largest culinary school in all japan.Escribà’s idea is to broadcast during the event, the creation of a flavor. Escribà wants us to develop a press influencer event, that should become the centerpiece of Hattori’s night.

Lluis Pons CMO at Vueling

”The presentation was the most important and memorable flight in

our history, flying across the past, present and future of the company.”

Immersive Event

The Result400 worldwide media references Reach: 98.000.000 estimated audience

The Creative ideaUnder the slogan: “fly, dream, and grow”, together with 220 journalists, celebrities and politicians, we developed the largest flight simulator ever created in Barcelona. Five months of production led us to build a facility of 40 meters long and 4 meters high, and 12 high-definition projectors. The attendees experienced a wraparound captive sensation, where the speaker speech was synchronized with graphics in real-time in a spectacular choreography. The event was broadcasted via streaming with simultaneous translations. That same night, Vueling’s agency changed its corporate image world wide.

The ChallengeAfter eight years of growth, the spanish airline Vueling, wants to position itself as one of the leading airlines in Europe. For this occasion, Vueling wants to organize an immersive event for press and guests, that announces the new corporate image, and future vision.

“Surrounding4D Experience”

Barcelona // Airline

VUELING



CUATRO DEPORTESSpanish Broadcasting Company

“An amazing event, withespectacular lighting and sounds.”

The ResultInnovative PresentationInternacional Awarenes

The Creative ideaThe concept is based on the idea that the energy of more than 50 years of history and passion, are hold in the foundations of the stadium. It is this power, that tailors the new kit in an impactful launch show. After the ceremony, we brought this experience to the FCBStore, making thousands of followers be part of this fantastic tale and allowing reality to merge with the virtual world.

The ChallengeNike & FCB want to launch their new football official kits for the 2011/2012 season. This kits represent a milestone in Barça’s history, it is the first time the team has an official sponsor on its legendary shirt. In this event we have to produce two main actions: a launch presentation, combining FC Barcelona’s team and its history, together with a shopping experience at FC Barcelona’s official store. Both actions seek to have an impact on the international press and to increase media coverage.

Press Influencing

“63 millionimpacts”

Barcelona // Fashion

NIKEFCB


“Free e-Print Sampling Point”

5 cities // Hardware

HPe-PRINT

Product Launch

HP Creative AgencyEnric Llopart

“First E-Print Point in Barcelona. This free sampling pop-up space was an

amazing launching concept.

The Result120.000 online views 30.000 stand afluency

The Creative ideaWhen the audience comes to face with an entertaining experience, they relate to it. We wanted to connect with the audience, through a special comedy series in which two famous Spanish comedians, exchange opinions by using the unique ePrint system. This series were broadcasted on the Internet, generating a significant fan base in social networks. Following their composition preferences we brought to life five events in different metropolitan areas in Spain, where they could enjoy first hand the ePrint system.

The ChallengeHP is launching ePrint, their most innovative printing system, that allows you to print from anywhere at any time. The company understands that delivering an engaging online experience will help them connect with their target clients. Our challenge: developing an online campaign that suits client’s expectations and reaches consumers, through a variety of channels


AFRICA PCPC. Pons

“Amazing concept that conects the environment with the audience,

making the imposible real.”

The ResultInternational AwarenessDigital EngagementReal Time content driven Experience

The Creative ideaThe concept is about building a technological space where scenography, creativity and production seduce the attendees and takes them on a stimulating journey. This project is about developing an enveloping and vibrant system, a visual setting of 140 meters long and 4 meters high, together with a build up scenography and a sequence of projected contents. The attendees are the central part of the story and live intense experiences during the event. This sense of surprise is generated through content previously synchronized to key moments of the act.

The ChallengeBarcelona World Race international sailing competition needs to generate an event to carry out the new edition of this unique competition. The event will quote a distinguished elite of international attendees. BWR seeks to generate an experiential event that links the competition with the city of Barcelona and its culture.

Immersive Event

“Surrounding 5DExperience”

Barcelona // Sailing

BARCELONAWORLD RACE


Enrique AsoCusto’s CMO

“Due to our first interactive Branded Space, we have maximized

the shopping opportunities.”

The ChallengeCusto Barcelona, international fashion brand, needs to create and promote new ways of consumption in their stores from Barcelona. In a saturated market, shopping experiences are crucial for differentiation and consumer engagement.

The Creative ideaThe projects initial idea was to intelligently connect with consumers, by offering different options that enhances product selection and shop interaction. We developed a sophisticated interactive tool in which consumers enjoy buying through digital elements. This tool extends visibility far beyond the store, generating a grate deal of attention and connecting with outside pedestrians.

The ResultIncrease in customer in store afluency24/7 shopping openingClient shopping experience improvement

Interactive Retail

“Interactive Shop-Window ”

Barcelona Airport // Fashion

CUSTO


The ChallengeOasis Hotel, holliday resort in the area of Cancun, needs to develop a commercial spot for their tour operators. In this project the customer wants to produce an animated spot showing the reasons why costumers should spend their hollidays on thisl resort.

The Creative ideaFor this spot we produce a sequence of illustrations and animated watercolors, communicating the feelings tourists go through while visiting Oasis. The guest acts as the center of the spot and through him we show how hollidays are at Oasis.

The ResultIncrease in Tour operator salesIncrease in customer registrations

Motion Graphic Commercial

“Viral Communication Campaign”

Cancun // Tourism

HOTEL OASIS

Marketing DepartmentC. Pons

”The commercial has increased significantly our brand awareness”.


The ChallengeThe Italian automobile company Fiat reveals the new generation of their classic 500 series.For the launching Fiat is perusing a new communication concept that works beyond the parameters of traditional publicity, generating mass media coverage and leaving a lasting effect.

The Creative ideaThe creative concept marks a before and an after in the advertising format for theaters. We transformed the theater space into the cars interior, accomplishing the challenge of fitting 500 people in a Fiat 500.In this project we generate an immersive experience shared by all viewers, with the latest projection technologies and software, we produce the first spot that runs both on and off the screen, making the viewers participate into the brands first Fiat 500 trip.

Discine Spanish Supplierfor Advertising in Cinemas

”The first time I have ever seen suchan innovation in the way of doing

advertising in the cinema.”

The ResultInnovative Commercial for cinemas“Sol de Oro” AwardsInternactional media Coverage

Product Launch

“Surrounding advertising that comes out of the screens”

2 Cities // Automobile

FIAT500


The ResultGallery Customer afluency increase Innovative Art Presentation

The ChallengeColl&Cortes international gallery based in Madrid, Maastricht and London, is looking for a solution that will allow them to present and explain their most valuable art in an innovative way. Classical art galleries usually present work in a sober and traditional way. Coll&Cortes do not want to be disruptive in the sector but understands that experiences in galleries should be a customer stimulating process.

The Creative ideaThe work exhibited by Coll&Cortes not only has market value, each piece has a history, a context. The idea is based on the concept we call “contextualize”, put into context. We develop an experimental space that consisted in a light installation and broadcasting area with the purpose of visualizing all about the artistic piece: time, space, history, geography. Transforming the way we understand and visualize art in galleries.

In-Store Digital Experience

“Conceptualization”London // Art

COLL &CORTES


Fact Sheet

OFFICE

Travessera de Dalt 112-116Entlo 1a - 08024 BarcelonaSpain

[email protected].: 0034 93 300 07 96Mov.: 0034 609 890 702

www.tl3.tv

International Partnership

LAB

c/ Pujades 8508005 BarcelonaSpain

[email protected].: 0034 653 849 051


Clients

www.tl3.tv

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