tlbb search09 1 10 final
DESCRIPTION
TLBB Search Connecting Physician to PhysicianTRANSCRIPT
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TLBB Search
Connecting Physician to Physician
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Online and On the Desktop
TLBB Search will be available in two channels:• Syndicated widget on
highly-trafficked physician websiteslaunch: October 2010
• Physician desktop application launch: Q1 2011
Same Powerful Functionality as TLBB Mobile
TLBB Search provides:• PhRMA-compliant scrolling
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• Searchable TLBB database of Physicians, Pharmacies, Hospitals, Health Plans
• Physician specialty, contact information, NPI, hospital affiliation plan acceptance
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Benefits to the Brand
• 100% Share of Voice within application
• Continuously updated; daily ad insertions
• NPI-verified audience and individual physician addressability with user registration
• Detailed metrics and activity reporting
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Syndicated Website Environment
• Network of websites, delivering 2-3 million impressions per month on a mix of: • Broad reach, high volume sites • Condition specific sites
• Prime placement: top right, above the fold
• I-Frame delivered, commerce-enabled