tma portfolio preparation

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artist's portfolio preparation intro

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Page 1: Tma portfolio preparation

artist's portfolio preparation

intro

Page 2: Tma portfolio preparation

physical portfolio digital portfolio

Which one should I use?

intro

Page 3: Tma portfolio preparation

intro

• all portfolios are digital (at least in part).

• digital is more flexible and portable.

• physical portfolios are useful when there is

human interaction. (conversations are better

when mediated by objects rather than screens)

Page 4: Tma portfolio preparation

intro

• create your digital portfolio first.

• create a physical portfolio if appropriate.

(consider it especially if you are dealing with

clients or on-site interviewers.)

Page 5: Tma portfolio preparation

number of artworks

• a typical portfolio consists of 10 to 20 examples.

• selecting fewer good examples is usually a better

strategy than diluting the quality with more but

weaker work.

• if there are published criteria for a specific

application, follow them to the letter.

Page 6: Tma portfolio preparation

artwork selection

• tailor the selection of artworks to the purpose:

• college/art school/university applications

• galleries/exhibitions

• grants/residencies

• clients/employers

Page 7: Tma portfolio preparation

artwork selection

A few common strategies: college/art school

• categorical criteria

• observational art- technique and skill

• personal art- passion; focus; concept

• home exam- specific artwork(s) required by an

institution for all applicants

Page 8: Tma portfolio preparation

artwork selection

A few common strategies: college/art school

• breadth/depth criteria

a selection based on work that demonstrates a

range of experiences, techniques, media and

also evidences sustained investigations or

engagement with media, technique or ideas

Page 9: Tma portfolio preparation

artwork selection

A few common strategies: college/art school

• breadth/depth criteria

a selection based on work that demonstrates a

range of experiences, techniques, media and

also evidences sustained investigations or

engagement with media, technique or ideas

Page 10: Tma portfolio preparation

artwork selection

A few common strategies: gallery/exhibition/grants/

residencies/employment

• expertise criteria

a selection based on work that demonstrates a

mastery of technique, a consistent body of work

and/or a sustained investigation of a concept

Page 11: Tma portfolio preparation

artwork selection

A few common strategies: client/employment

• experience criteria

a selection based on work that demonstrates

flexibility, responsiveness and consistent quality

over a range of media or experiences

Page 12: Tma portfolio preparation

presentation

presentation principles:

• clarity- large, focused, well exposed images

no distractions, minimal text (but include

size, medium, date & contextualization)

• professionalism- clean, gimmick free

• ease of access/use- simplicity, ubiquity and reliability

of interface

Page 13: Tma portfolio preparation

presentation

common formats:

• adobe pdf

• microsoft powerpoint

• browser based (simpleviewer)

• web based

• social (flickr, picassa, pinterest)

• custom

• proprietary (slideRoom, café)

Page 14: Tma portfolio preparation

presentation

adobe pdf

• the new "gold standard"

• ease of authorship

• ease of use

• ubiquity

• reliability, small size

• doesn't require web access

Page 15: Tma portfolio preparation

presentation

microsoft powepoint

• ease of authorship

• ubiquity

• doesn't require web access

cons: buggy, version incompatibilities, slow, big files

Page 16: Tma portfolio preparation

presentation

browser based (simpleviewer)

• slick, professional interface

• doesn't require web access (can be hosted)

cons: complex authorship, displays differently on

different browsers; not very portable

Page 17: Tma portfolio preparation

presentation

web based: social (flickr, picasa, deviant art)

• ease of authorship

• accessibility

cons: not very professional, requires web access,

slow, changes with browser size

Page 18: Tma portfolio preparation

presentation

web based: custom (wix, squarespace, yola)

• accessibility

• customizable, professional

• variable ease of authorship

cons: requires web access, changes with browser

size, ongoing cost

Page 19: Tma portfolio preparation

presentation

web based: proprietary (slideroom, café)

• ease of use and management for institutions

cons: limited or single use; expense

Page 20: Tma portfolio preparation

image prep

• follow guidelines if supplied!

Page 21: Tma portfolio preparation

image prep

• follow guidelines if supplied!

• resize to 72ppi for digital, 250-300ppi hardcopy

Page 22: Tma portfolio preparation

image prep

• follow guidelines if supplied!

• resize to 72ppi for digital, 250-300ppi hardcopy

• 12 inches in the longest dimension

Page 23: Tma portfolio preparation

image prep

• follow guidelines if supplied!

• resize to 72ppi for digital, 250-300ppi hardcopy

• 12 inches in the longest dimension

• crop to image edge with no border

Page 24: Tma portfolio preparation

image prep

• follow guidelines if supplied!

• resize to 72ppi for digital, 250-300ppi hardcopy

• 12 inches in the longest dimension

• crop to image edge with no border

• adjust levels for maximum value range

• subtlety sharpen after resizing (unsharp mask)