tmd brand relaunch

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THE MARKETING DEPARTMENT (TMD) IABC Virtuoso Award Submission March 2, 2012 Entrant’s Name: AUDREY McLOUGHLIN Organization’s Name: THE MARKETING DEPARTMENT DIVISION 1: COMMUNICATION MANAGEMENT CATEGORY 12: BRAND COMMUNICATION Title of Entry: BRAND RELAUNCH

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TMD Award of Excellence

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Page 1: TMD Brand Relaunch

THE MARKETING DEPARTMENT (TMD)

IABC Virtuoso Award Submission

March 2, 2012

Entrant’s Name:

AUDREY McLOUGHLIN

Organization’s Name:

THE MARKETING DEPARTMENT

DIVISION 1: COMMUNICATION MANAGEMENTCATEGORY 12: BRAND COMMUNICATION

Title of Entry:

BRAND RELAUNCH

Page 2: TMD Brand Relaunch

WORK SAMPLES

Page 3: TMD Brand Relaunch

Appendix ATMD Colours

8

Appendix BNew Logo Applications

Previous TMD Logo

PMS 703

PMS 144

PMS 646

PMS 398

Page 4: TMD Brand Relaunch

Appendix BTMD Relaunch – Exterior Signage

9

Interior Signage

Page 5: TMD Brand Relaunch

Appendix CRefreshed Stationery – Printed Elements

10

The Marketing Department,457 King Street,London, OntarioCanada

THE MARKETING DEPARTMENT

Joseph Farina CREATIVE DIRECTOR

[email protected]

519.439.8080 x202

Joseph Farina CREATIVE DIRECTOR [email protected]

519.439.8080 x202

THE MARKETING DEPARTMENT

Joseph Farina CREATIVE DIRECTOR [email protected] x202

THE MARKETING DEPARTMENT

Joseph Farina CREATIVE DIRECTOR [email protected]

519.439.8080 x202

Page 6: TMD Brand Relaunch

Appendix DRefreshed Administration Elements

11

Page 7: TMD Brand Relaunch

Appendix ERefreshed Templates

12

Page 8: TMD Brand Relaunch

Appendix FTMD Relaunch – Website Sitemap

13

View Our PortfolioCareers Leadership

Client Services

Creative

Digital

Production

Administrative

View Our Clients, Past & Present

AdvertisingRandy

Timmins

Dave Arland

Craig Forsey

Darren Gould

Link Malott

Diane Allen

Joseph Farina

Audrey McLoughlin

Mat Hodgins

Nicola McCrave

Laura Brown

Julie Minifie

Jodi Morris

Daniel Yu

Aaron Brown

Regina Satorius

Margo Visser

Nic Callender

Nancy Joyal

Linda Yovanovich

David Cliche

A - I

J - R

S - Z

Brochure & Reports

Corporate Identity

Online & Social Media

PR, Promotion & Event Management

Merchandising & Signage Solutions

Strategic Planning & Branding

THE WORKTHE APPROACHTHE COMPANY THE PEOPLE CONTACT PRIVACY POLICY

CAREERS

HOME

MAIN NAVIGATION FOOTER NAVIGATION

SITE MAP

The Marketing Department www.themarketingdepartment.ca

VERSION: 00ACLIENT:

DOCKET #:

DATE: TIME:

COLOUR: DESIGNER:SIZE:

The Marketing Department006-275

n/a n/a DG

JOB DESCRIPTION: PRODUCTION NOTES:

457 King Street, London Ontario, Canada N6B 1S8 Telephone 519 439 8080 Facsimile 519439 8081 www.themarketingdepartment.ca

Sitemap

REVISION: Aug 21, 2011 1:00pm

Includes how to find us and contact form

Page 9: TMD Brand Relaunch

Appendix GTMD Relaunch – Website

14

VISITWEBSITE

www.tmd.ca

Page 10: TMD Brand Relaunch

Appendix GTMD Relaunch – Website

15

Page 11: TMD Brand Relaunch

Appendix HTMD Relaunch – Spiffs

16

T-shirt – acronyms

VERSION:CLIENT:

DOCKET #:

DATE: TIME:

COLOUR: DESIGNER:SIZE:

The Marketing Department006-280a

N/A Black imprint rs

JOB DESCRIPTION: PRODUCTION NOTES:

457 King Street, London Ontario, Canada N6B 1S8 Telephone 519 439 8080 Facsimile 519439 8081 www.themarketingdepartment.ca

TMD T-Shirt - AdultEyechart

Front + Back Positioning Guide

REVISION: Sep 8/11 1:30B

T-shirt – eyechart

ABCTMD

VERSION:CLIENT:

DOCKET #:

DATE: TIME:

COLOUR: DESIGNER:SIZE:

The Marketing Department006-280b

N/A rs

JOB DESCRIPTION: PRODUCTION NOTES:TMD T-Shirt – Baby Front Positioning Guide

REVISION: Sept 12/11 4:00A

Black + 398 Green/144 Orange/646 Blue/431 Grey

Onesies

VERSION:CLIENT:

DOCKET #:

DATE: TIME:

COLOUR: DESIGNER:SIZE:

The Marketing Department006-280a

N/A Black & PMS 144 Orange imprint rs

JOB DESCRIPTION: PRODUCTION NOTES:

457 King Street, London Ontario, Canada N6B 1S8 Telephone 519 439 8080 Facsimile 519439 8081 www.themarketingdepartment.ca

TMD T-Shirt - AdultAcronyms

Front + Back Positioning Guide

REVISION: Sep 8/11 1:30A

VERSION:CLIENT:

DOCKET #:

DATE: TIME:

COLOUR: DESIGNER:SIZE:

The Marketing Department006-280a

N/A Black & PMS 144 Orange imprint rs

JOB DESCRIPTION: PRODUCTION NOTES:

457 King Street, London Ontario, Canada N6B 1S8 Telephone 519 439 8080 Facsimile 519439 8081 www.themarketingdepartment.ca

TMD T-Shirt - AdultAcronyms

Front + Back Positioning Guide

REVISION: Sep 8/11 1:30A

Back

Page 12: TMD Brand Relaunch

Appendix HTMD Relaunch – Spiffs

17

Mugs

Leather binder Children’s toy

Page 13: TMD Brand Relaunch

Appendix H TMD Relaunch – Spiffs

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Eco Bag

Page 14: TMD Brand Relaunch

Appendix IRelaunch PR Strategy

19

Page 15: TMD Brand Relaunch

Appendix IAdnews, Business London and London Free Press Coverage

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