Tourism Marketing Solutions

2015 Prospectus

Table of Contents

Introduction 3

Programmes

TMS.Connect 4

TMS.MICEBox 5

TMS.Accelerate 6

TMS.Analyse 7 TMS.Support 8

TMS.Bytes 9

Contact 10

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2015 Prospectus 2014 has been a very busy year for Tourism Marketing Solutions. We have worked with a very diverse group of suppliers and with some of the Conference and Incentive market’s key industry providers.

Our TMS.MICEBox programme was picked up at a rapid pace seeing quite a number of regions and individual suppliers investing in training. The motivation here is to ensure that staff and operators have the knowledge and tools to help secure more business in this sector.

The TMS.Connect programme continued to be the primary focus for a number of our clients, which meant we were able to generate some great visibility and hundreds of leads for the products and services who participated.

The biggest difference this year was an increase in enquiries about using TMS professionals to step in and assist when staffing levels were low, ensuring that client’s were able to keep up with the workload and not fall behind.

We have also recognised that not everyone wants to commit to the larger programmes we offer and to acknowledge this 2015 will see two new products in the Prospectus called TMS.Support and TMS.Bytes.

Our programmes have limited space so please call us immediately to secure your place.

Thank you for your continued support of Tourism Marketing Solutions. We look forward to working with you in 2015.

Kind regards, Tania Adolphe

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“TMS have produced significant business and leads over the past years for the

property, I would have no hesitation in

recommending them.”

Clare Davies, Grand Mercure Hotel

A comprehensive sales and marketing program for businesses in the conference, incentive and events sector.

All businesses need to grow. The reality is that without clients you can’t. Quite often your staff are tied up with other projects and may not have the time, or the resources needed to grow enquiries or generate greater visibility for your product. Sometimes you miss opportunities because you don’t have a second pair of hands that can step in at the right time for you.

Join TMS.Connect

And have a dedicated and professional TMS consultant communicate with Destination Management Companies, PCO’s, incentive houses, event companies, travel management companies, corporates and associations on your behalf.

Along with a small group of complementary and non competing products TMS will proactively develop interest and business leads for you via regular personal phone calls to key people, onsite sales calls and scheduled emails to the TMS qualified database of contacts in New Zealand.

Ideal for: •  Medium to large tourism businesses operating in the

convention and incentive sector •  Businesses wanting the expertise of a senior Sales

manager without the overheads or costs

Details •  300 phone calls per quarter •  30 sales presentations per quarter •  Tradeshow assistance •  We work with non-competing products in each region •  You have access to the expertise of a TMS consultant •  Proactive sales representation •  Quarterly EDM sent to the TMS database

Results •  You receive a database of qualified contacts •  Monthly activity report including market intelligence •  Established relationships with buyers •  Visibility and increased product knowledge with buyers

Terms and Conditions Minimum participation levels apply

Cost 6 month minimum contract on monthly fee of $2500 + GST

TMS.Connect

'We have really enjoyed working with TMS and

hope to continue working with you in the

future. We have definitely benefited from the qualified

contacts that have been provided over the past couple of years.”

Brian Howie, Head of Operations,

Millbrook Resort  

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An interactive workshop designed to educate and train your conference and events staff so that they are skilled at driving more business into your hotel, service or product.

How will your new recruits learn all the necessary techniques and tools of selling to the conference and incentives market? Even long-term staff must learn new systems and procedures. In this fast paced industry nothing stands still and your business can’t afford to either.

Invest With TMS.MICEBox Our facilitators will teach your team selling techniques and handy hints that will help you secure more business, so you can enjoy a long-term investment from your clients.

Ideal for: Anyone in your organisation involved in the selling process and is client facing or conducting telephone sales.

Details •  Interactive 4-hour workshop •  Customised training available throughout New Zealand •  Your team trained and educated on the conference sales

process •  The workshop is designed to unite your onsite team and

create a better understanding of the MICE market •  The workshop is designed for 10 - 20 participants per

session. •  Encourages participants to understand more about how C&I

buyers purchase product, understanding the characteristics of the buyers and much more.

Results? Your staff will have the ability to up-sell, cross sell and convert every enquiry to actual business through the conference sales process Each delegate will receive a hands-on workbook to refer to during practices throughout their day We’ll create a winning team or region through sales training modules specialising in the C&I segment

Terms and Conditions Minimum participation levels apply Travel costs apply out of Auckland

Cost Priced from $350 + GST per person (based on minimum 10 participants)

TMS.MICEBox

“This is the second year I have engaged Tourism Marketing

Solutions to conduct TMS.MICEBox

training. The response to the

training is excellent and assures us we are

on the right track with providing our

operators the tools they need to succeed in the C&I industry.”

Bree Jones, Tourism Dunedin  

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TMS.Accelerate

Are you feeling the pressure to generate leads in order to achieve your targets?

Perhaps your challenge is that you don’t have enough staff, the database is outdated and financial resources are limiting your attendance at trade shows, and from doing the marketing activity necessary to reach your targets.

What you need is:

TMS.Accelerate

A program designed to ‘Accelerate’ your lead generation and give you tangible and solid results you can act upon immediately.

We do what others aren’t able to – make 100’s of phone calls to a highly qualified and tailored database of PCOs, Associations and corporate meeting planners on your behalf. By generating interest in your product we can produce anywhere from 50 – 200 qualified leads. We pass these leads on to you with all contact information so that all you have to do is follow up and convert all potential leads into business.

Ideal for: •  Small to large tourism businesses operating in the

convention and incentive sector •  Businesses who want to increase leads in the short to

medium term

Details •  Short term targeted programme running for 6-8 weeks •  Lead generation programme is for NZ or Australia •  We target your ideal business base

Results •  You get a qualified database of 50 – 200 contacts •  Increased market coverage and brand visibility

Terms and Conditions •  TMS.Accelerate programmes are subject to scheduling by

TMS to ensure maximum effectiveness

Cost $3000 - $8000 + GST (Depends on the number of contacts)

“TMS have a very ethical approach in

delivering the most up to date market

research with their Accelerate programs. It is important to know

that the ongoing benefits of the TMS Accelerate are still

materializing but requires active follow

up from the initial TMS work.”

Steven Emery, Distinction Hotels

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TMS.Analyse Every business plan should include a market analysis.

Are you starting a new business? Are you evaluating your region’s ability to grow the conference and incentive market? Are you reviewing the current state of your existing business? Every year the market changes and each year you should review your potential market, not just the actual market you already serve.

What if you were limiting yourself to existing customers when there could be another audience perfect for your product? Your target market could be much wider than the one you already reach and the only way to find that out is to conduct research. How do you determine what these opportunities are?

Through TMS.Analyse

This is an independent market analysis programme where TMS reviews in-depth information about the conference and incentive sector. We look at your product mix and determine where your opportunities lie and advise what changes, if necessary, are required for the future growth of your region or business.

TMS will conduct a thorough internal and external analysis of your business to identify key opportunities and issues. For regions this includes meeting with local operators and for businesses this involves a full product review.

Ideal for: Businesses at launch phase or during challenging periods of growth

Details •  A thorough internal and external analysis of your business

including SWOT analysis •  Comprehensive research into the conference and incentive

segment and your ability to deliver

Results You will be provided with a detailed plan based on recommendations for your future sales and marketing activity

Cost Priced from $5000 + GST depending on scope of work

"Your Analysis of The Coromandel will

be instrumental in our development of

the C & I market. Many thanks for

your professional input."

Megan Nunn, Destination Coromandel  

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TMS.Support Not enough staff?

Perhaps a team member has recently left the organisation or you have staff away on extended leave? Maybe your workload is piling up and your productivity has dropped but you have monthly sales targets that still need to be achieved.

Now imagine having all those worries go away. No more long hours doing three jobs. Why, because we have the solution for you.

TMS.Support is what you need.

We can provide you with that crucial support just when you need it. A custom designed programme when TMS steps in to fill the gap where and when you most need it.

Depending on your location a highly qualified senior TMS consultant can work with you on or offsite. With years of experience they bring a wealth of knowledge and can hit the ground running. We know what you need and we know how to deliver.

Ideal for: Businesses requiring short-term assistance

Details •  Custom designed programmes based on client

requirements •  Event management of famils and regional hosted events •  Follow up pending enquiries, conversion of business,

negotiation •  Offsite or onsite assistance depending on location of your

business •  Personalised support from a Senior Consultant with years

of conference and incentive experience

Results •  We get things done •  Targeted and measurable •  Market intelligence •  Relationship with buyers

Cost From $150 + GST per hour (Based on client’s requirements)

"Having a TMS expert support our

team in the conversion of all the

leads you have generated for us was

invaluable”

Terry Holt, General Manager, Spencer on Byron

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TMS.Bytes 1. TMS Website listing Includes: •  Your product or services listed on TMSolutions.co.nz •  Increased profile to buyers •  Links provide increased exposure to your own website

Cost Monthly fee of $250 + GST Minimum of three months

2. Solus Electronic Direct Mail (EDMs) Includes: •  Personalised exclusive electronic communication to TMS

New Zealand databases •  Exposure for up to 2000 contacts •  Traffic driven to your own website

Cost $500 + GST each EDM’s are subject to scheduling by TMS to ensure maximum effectiveness

3. TMS quarterly newsletters Inclusion in TMS newsletter to all New Zealand databases Sent February / May / August / November

Cost $350 + GST per newsletter

Advantages •  Click through to website – includes a click through from

‘read more...’ to TMS Voice on TMSolutions.co.nz •  Permanent visibility on TMSolutions.co.nz, your article can

be read anytime •  Costs are associated to the placement of your article on

TMSolutions.co.nz

4.   Trade show representation Trade shows can include: Convene, MEETINGs and Convene South •  A senior TMS consultant will represent your product on a

TMS branded stand •  Your product will feature in our Venue listing sheets •  Full report of appointment stream will be produced post

show •  Representation may be shared with other venues or

products (subject to the style of show and number of products being represented) Cost From $1000 +GST – dependent on show and participation levels.

“For the last few years Tourism

Marketing Solutions has assisted us in sourcing qualified

buyers for our conference and

incentive-related trade events. We get

the best match between buyers and sellers every time.”

Trish Freeman, ProMag Publishing Ltd  

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Contact

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All enquiries should be directed to:

Tania Adolphe Director Tourism Marketing Solutions

Phone: +64 9 410 9738 Fax: +64 9 410 9742 Email: sales@tmsolutions.co.nz

P.O. Box 31-455 Milford Auckland 0741